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130

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Mental Health Review Journal, vol. 11 no. 4
Type: Research Article
ISSN: 1361-9322

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Article
Publication date: 1 December 2006

Elizabeth Parker

43

Abstract

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Mental Health Review Journal, vol. 11 no. 4
Type: Research Article
ISSN: 1361-9322

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Article
Publication date: 12 October 2015

G. Scott Erickson, Marlene Barken and David Barken

This study aims to examine the installation of a garden at an elementary school. Bringing in elements of healthy eating choices, the local food movement and social marketing…

456

Abstract

Purpose

This study aims to examine the installation of a garden at an elementary school. Bringing in elements of healthy eating choices, the local food movement and social marketing implications for all stakeholders, this study examines the genesis and launch of the garden and related activities. It reviews initial results, again with an eye to different stakeholder groups.

Design/methodology/approach

The case study methodology was applied.

Findings

The case study method provides some depth of detail to a unique and specific circumstance. As such it allows bringing together so many streams of the literature in a social marketing context and illuminates how and why such an installation works (and does not work).

Research limitations/implications

This analysis focuses on a specific example, in a specific location and at a specific time. While potentially extendable, any such attempt should be made with care.

Practical implications

Social marketing installations are hard. This example demonstrates how even the best-intentioned program, with almost universal agreement on its positive aspects, can be difficult to execute.

Social implications

This case illustrates full range of social marketing concepts applied to an initiative but is particularly illustrative of the potential and importance of including all stakeholders in co-creation while fully understanding their context, perceived benefits and perceived costs/barriers.

Originality/value

This study uniquely brings together several strains of theory (food literacy, health eating choices by children, institutional food services and local food) and applies them separately and together in a single application.

Details

Journal of Social Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 2042-6763

Keywords

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Article
Publication date: 4 August 2021

Sajjad Shokouhyar, Amirhosein Dehkhodaei and Bahar Amiri

Recently, reverse logistics (RL) has become more prominent due to growing environmental concerns, social responsibility, competitive advantages and high efficiency by customers…

521

Abstract

Purpose

Recently, reverse logistics (RL) has become more prominent due to growing environmental concerns, social responsibility, competitive advantages and high efficiency by customers because of expansion of product selection and shorter product life cycle. However, effective implementation of RL results in some direct advantages, the most important of which is winning customer satisfaction that is vital to a firm's success. Therefore, paying attention to customer feedback in supply chain (SC) and logistics processes has recently increased, so manufacturers have decided to transform their RL into customer-centric RL. Hence, this paper aims to identify the features of a mobile phone which affect consumers’ purchasing behavior and to analyze the causality and prominence relations among them that can help decision-makers, policy planners and managers of organizations to develop a framework for customer-centric RL. These features are studied based on analysis of product review sites. This paper's special focus is on social media (SM) data (Twitter) in an attempt to help the decision-making process in RL through a big data analysis approach.

Design/methodology/approach

This paper deals with identifying mobile phone features that affect consumer's mobile phone purchasing decisions. Using the DEMATEL approach and using experts' insights, a cause and effect relationship diagram was generated through which the effect of features was analyzed.

Findings

Eighteen features were categorized in terms of cause and effect, and the interrelationships of features were also analyzed. The threshold value is calculated as 0.023, and the values lower than that were eliminated to obtain the digraph. F6 (camera), F13 (price) and F5 (chip) are the most prominent features based on their prominent score. It was also found that the F5 (chip) has the highest driving power (1.228) and acts as a causal feature to influence other features.

Originality/value

The focus of this article is on SM data (Twitter), so that experts can understand the interaction between mobile phone features that affect consumer's decision on mobile phone purchasing by using the results. This study investigates the degree of influence of features on each other and categorizes the features into cause and effect groups. This study is also intended to help organizational decision-makers move toward a reverse customer SC.

Details

Kybernetes, vol. 51 no. 11
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 7 June 2021

Oscar Javier Montiel Mendez and R. Duncan M. Pelly

The heterotopia is frequently portrayed as a third space in organization studies, characterized by its flexibility and receptivity to innovation. Rural entrepreneurship, embodied…

225

Abstract

Purpose

The heterotopia is frequently portrayed as a third space in organization studies, characterized by its flexibility and receptivity to innovation. Rural entrepreneurship, embodied in the heterotopic space of community-based enterprises (CBEs), is a key concept in emerging economies. Understanding the CBE’s economic and social dynamics is vital for the genesis of entrepreneurship in these spaces, for regional development and for national economies. This paper aims to deep dive into the group dynamics of Villa Ahumada (VA), a well-known subspace located close to the Mexico–USA border, which, despite its market potential, has not been able to support the collectivization required of a CBE.

Design/methodology/approach

Under a case study design, four deep interviews were conducted, which explore the stories of entrepreneurship in VA and analyze the rich narrative accounts of the participants. Narratives offer opportunities for extending the current conceptualizations of entrepreneurship and its processes.

Findings

This paper opens a conversation about the negative aspects of heterotopias, especially with regards to entrepreneurship. Much literature has been devoted to the power of rural communities and peasant villages as fertile places for entrepreneurship. They emphasize the role of entrepreneurial culture and governmental support as almost guarantors of entrepreneurial success. This narrative provides one reason for entrepreneurial failure: the deviant heterotopia. Despite government policy that favored collective entrepreneurial efforts, and despite a vibrant underground entrepreneurship culture combined with a valuable brand, entrepreneurship in VA was dead before it started.

Originality/value

Rural entrepreneurship should be a multidimensional phenomenon focusing upon entrepreneurship, context, group dynamics and social capital; but it has not been interpreted from the perspective of a heterotopia or paratopia.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 14 no. 3
Type: Research Article
ISSN: 2053-4604

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