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Using a systems‐based approach to creativity and a sociocultural constructionist approach to learning, this study aims to highlight how creative ideas emerge within a community and spread amongst its members.

Using a design‐based approach to research, this study took place within the social media environment, Quest Atlantis. Chat data were collected from 85 participants and screenshots were taken of the virtual architecture designed and built by players in the Quest Atlantis environment, in an effort to explore the nature of creativity and collaborative learning within the context of virtual 3D architectural construction.

The findings illustrate the rise and spread of creativity in online communities and also point to the social and cultural nature of creativity.

This study, the first of its kind, focuses on how creativity operates within a single community in order to draw implications about digital creativity more broadly.

Implications for designing virtual and physical communities to promote creativity are discussed.

Documenting and analyzing an entire creative system in the everyday world can be a challenging endeavor. Social media, by contrast, offer an opportunity to document, describe, and analyze creativity, extend Csikszentmihalyi's work into the realm of social media and push back on current conceptions of digital creativity.

This paper aims to explore how technological developments can position Cyprus at the forefront of sustainable tourism through the perspectives of key policymakers. It examines the potential impacts, challenges and opportunities of integrating technological developments in the Cyprus tourism industry.

A qualitative research methodology was employed, using a focus group comprising nine key policymakers from the tourism industry in Cyprus. A thematic analysis was conducted on the collected data.

The findings underscore significant challenges in implementing technological advancements in Cyprus, including the need for substantial investments, bureaucratic processes and reliance on outdated systems. However, there is a clear recognition of the importance of technological developments, with many innovative ideas being proposed to overcome obstacles and drive progress in sustainable tourism.

This paper provides a unique perspective by focusing on the role of technology in promoting sustainable tourism in Cyprus through the lens of key policymakers. Its value lies in exploring specific challenges and opportunities in integrating technology into the tourism sector, particularly within the context of a small island nation. The study offers practical solutions for overcoming barriers, emphasising the importance of stakeholder collaboration and investment in technological advancements to enhance Cyprus as a destination that has many aspects to offer in sustainable tourism.