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The purpose of this research is to trace the evolution of the claims used for advertising food products in Italian magazines, by analysing the content and structure of the claims, the target audiences and the elements that have the greatest influence on the presence of the claims in food advertising.

On the basis of the research conducted by Pratt and Pratt (1995), revised and adapted to the Italian food context, the authors designed a matrix of 1,316 advertisements, which were selected based on the analysis of 67,340 advertisements and using the reference to the food sector as a discriminator. The advertisements were extrapolated from a sample of six Italian magazines, so as to determine the extent to which the various demographic groups in Italy are exposed to print advertising for food, beverages and food supplements. The authors examined the frequency of the relevant advertising forms over a period of four years, from January 2014 to December 2017.

The results revealed the main types of claims used in the four-year period, as well as the statistically significant differences between the different magazine panels, as concerns the frequency and the types of messages. Moreover, a strong relationship between the number of advertisements in the magazines and the time of the year was also ascertained, as well as significant gender variations.

This study introduces the trends and dynamics of the Italian printed advertising for food to the relevant scientific literature. The results yielded by this research have added further implications and contributions to the existing studies, as concerns claim diffusion based on type, gender and seasonality, and the authors also provide important insights to various socio-economical stakeholders.

The reduction of costs has a more and more relevant role in the healthcare context, therefore, a large effort is done by health providers to this aim, for example, by reducing the length of hospital stay (LOS) of patients undergoing surgery. Fast track surgery fits perfectly this issue and was applied to patients undergoing knee replacement surgery due to Osteoarthritis, one of the most common diseases of aged population. The paper aims to discuss these issues.

Lean six sigma was applied to analyze the implementation of fast track surgery through the define, measure, analyze, improve, control roadmap, used as a typical problem-solving approach. It is characterized by five operational phases, which make possible the achievement of fixed goals through a rigorous process of defining, measuring, analyzing, improving and controlling business problems.

The corrective action, consisting in the application of fast track surgery, improved both effectiveness and efficiency of the process of care. The average length of hospital stay (LOS) was reduced from 8.34 to 6.68 days (–19.9 percent) and its standard deviation from 2.41 to 1.99 days (–17.1 percent). The statistical significance of this decrease was verified by means of proper tests. Moreover, some variables influencing the LOS were identified.

The follow up and the satisfaction of patients were not analyzed and could be a future development of this study.

Patients will experience a faster recovery while the hospital will benefit from a rise of available beds. The effect is a general improvement of hospital management.

The introduction of fast track surgery for patients undergoing knee replacement surgery made significantly reduce LOS and, consequently, costs’ with a money saving of more than 50,000 euro per year.

Chapter 5 deals with key drivers allowing waste management systems to meet circular economy goals, targeting a zero waste approach aimed at eliminating waste and changing the concept of waste into secondary materials. Case studies around Europe highlighted conditions and drivers of sustainable urban solid waste management systems; innovation, responsibility, stakeholder engagement, and knowledge sharing are factors enabling effective and viable urban waste management.

The chapter illustrates the relationships between concepts, theories, and processes presented so far in the book.

The cases explored show how this model can be recognized first and foremost in publicly owned waste operators linked to the territory where the service is provided. The content that justifies and legitimizes their presence is that of the integral recovery of materials through the zero waste strategy.

Innovation, responsibility, stakeholder engagement, and knowledge sharing have been highlighted as the four key drivers of sustainable urban waste management. These drivers reciprocally reinforce each other in a virtuous exploitation system that generates a positive circular path of new managerial and technical resources and competencies, and new responsibility schemes shared among managers, policymakers, employees, and users.

Further, each key driver impacts the economic, environmental, and social performance of urban waste operators, increasing the overall impact and strengthening the effect of the other drivers in a virtuous exploitation of benefits for waste operators and stakeholders beyond the served territory.

Chapter 4 focuses on how can we best measure and compare performance of waste management companies, discussing the triple bottom line perspective as a driving approach for public service provision like urban waste management. This approach contributes to extend relevant performance dimensions, broadening its scope to encompass not only cost and efficiency in waste collection and treatment but also environmental and social implications.

Chapter 3 discusses existing management models and corporate governance best practices for waste management firms. It provides some relevant experiences across Europe. It offers a focus on the ongoing remunicipalization process in the public service provision and urban waste management.

Public service provision in the European Union has received great attention in the last decades. Waste management is among the most important public services and challenges for a sustainable world owing to its impact on the environment, economic development, human health, and equity. Throughout Europe, along with the circular economy, the related zero waste (ZW) framework is also rapidly spreading. This introduction provides information about research questions and methodology used to discuss the most relevant and critical issues for good management of waste service provision under the ZW framework.

This chapter provides an overview of waste management across Europe. It offers an outlook of evolution of waste generation and how European Union (EU) countries treat waste, by providing historical and current data as well as by describing a few best practices of waste management companies and municipalities throughout Europe. The circular economy framework applied to urban waste management and the zero waste strategy are described.