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Article
Publication date: 1 February 2016

Maria Kmita and Lynnette Mawhinney

With particular reference to qualitative humor research, this paper aims to look at fieldwork from a new angle. The purpose of this paper is to address humor research foci by…

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Abstract

Purpose

With particular reference to qualitative humor research, this paper aims to look at fieldwork from a new angle. The purpose of this paper is to address humor research foci by completing a fusion autoethnographic analysis of how lead author used humor to interact with the participants. This analysis outlines the two examples of joke-ability; specifically self-deprecating humor and more generally attempts to blend in.

Design/methodology/approach

This paper draws on fusion autoethnography where Author 2 actively worked to help Author 1 push deeper into her use of humor and its historical context within her life. This created a dialogue to deepen the self-analysis on Author 1’s humor methodology.

Findings

The use of humor, by humor researchers, may be of particular importance if the researched groups, society, or nation values humor in both formal and informal contexts. Researcher’s humor can be a spontaneous and dynamic way of learning and engaging with the researched environment.

Originality/value

This paper aims to be a starting point for the discussion about the understudied issues of place and role of the use of humor by a humor researcher, and the challenges of conducting humor research within an educational context. The innovative fusion autoethnographic analysis helps to reflect upon researcher’s role and behavior. The study contributes to humor research methodology by exploring the effects of researcher’s use of humor on both the researcher-participant relationship and the data.

Details

Qualitative Research Journal, vol. 16 no. 1
Type: Research Article
ISSN: 1443-9883

Keywords

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Article
Publication date: 13 November 2017

Maria Kmita

The purpose of this paper is to address participants’ humorous provocations as a part of informal interactions between participants and researcher that can be treated just like…

338

Abstract

Purpose

The purpose of this paper is to address participants’ humorous provocations as a part of informal interactions between participants and researcher that can be treated just like the research data. By means of autoethnographic analysis, the author explores the expectations of the researcher and participants that humour research entails and discusses how different expectations are revealed in participants’ provocations.

Design/methodology/approach

This paper uses an autoethnographic approach to discuss the informal interactions between participants and the researcher gathered during research into staffroom humour. The informal interactions in general and humour specifically were recorded, analysed, coded, interpreted and theorised just like the data on humour between participants. The theoretical framework used in the study combines Goffman’s (1959) version of symbolic interactionism and Solomon et al. (2006) idea of hybrid spaces.

Findings

The study shows the need for reconsideration of expectations entangled in humour research and proposes to be prepared for unexpected. Expecting unexpected can help stay open minded in the field and in interactions with participants and apply healthy distance towards own research and own expectations. The study shows that whenever certain behaviour was expected and different behaviour was delivered, there was a chance for certain behaviour being interpreted as provocations. Participants’ provocations can result from their own expectations about the research or what they think is expected from them by the researcher and thus they remain subject to different interpretations.

Research limitations/implications

Further research could investigate and discuss the role of humour in participant-researcher interactions in different research contexts and across different methodologies. Combining and analysing experiences of use of humour from both participants and researchers could allow for creating the guidelines in the use of humour in different research situations. Ethical challenges posed by informal interactions between researcher and participants could be explored further and suggestions as to how to protect the researcher, research and participants in such interactions could be developed.

Originality/value

This paper aims to be a starting point for a discussion about the understudied relationship between expectations humour research is entangled with and participants’ provocations. The study shows innovative approach to informal interactions between participants’ and researcher which are treated as research data and are theorised using original combination of symbolic interactionism and hybrid spaces. The study contributes to the qualitative research methodology by discussing the ethics of both using humour with participants and recording and analysing informal humorous interactions between participants and the researcher.

Details

Qualitative Research Journal, vol. 17 no. 4
Type: Research Article
ISSN: 1443-9883

Keywords

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Article
Publication date: 19 December 2019

Rosa Maria Fanelli

The purpose of this paper is to examine the relationship between the price charged for a guest room in a farmhouse with an educational farm, the farmhouse characteristics and the…

289

Abstract

Purpose

The purpose of this paper is to examine the relationship between the price charged for a guest room in a farmhouse with an educational farm, the farmhouse characteristics and the visitor evaluation of the principal external and internal farmhouse attributes.

Design/methodology/approach

A large sample of 10,880 visitor reviews, extrapolated from the websites of 399 Italian farmhouses with an educational farm (FEF), was analyzed. Principal component analysis (PCA) was performed to identify the main latent dimensions of the farmhouses (visitor satisfaction with farmhouse attributes, farmhouse dimensions, visitor frequency, farmhouse services, types of accommodation and altitude) that affect the price charged for a guest room. Subsequently, multivariate regression was applied to measure the impact of these new latent factors on the price.

Findings

Overall, the results indicate that the price of a farmhouse with an educational farm – in the context of this niche of the Italian agritourism sector – reflects the visitor evaluation of the farmhouse attributes (especially activities and facilities available in the surrounding countryside), the farmhouse dimensions, the types of accommodation, the number of services on offer and the presence of connectivity (WI-FI). In addition, the results reveal that the price represents an important driver that guides guests in their choice of a farmhouse and that it affects visitor satisfaction with farmhouse attributes.

Research limitations/implications

Because of the sample chosen, the data gathered are limited to one type of organization – Italian FEF. Furthermore, it may be important to investigate in more depth some issues that remain partly unanswered that concern this niche of the Italian agritourism sector.

Practical implications

Thanks to the identification of latent dimensions by PCA and the examination of their impact on the farmhouse price, farmhouse operators can understand a priori the main determinants on which to focus to improve the quality of activities and facilities available in the farmhouse location to better satisfy visitor expectations.

Originality/value

This study provides new and practical insights into the farmhouse experience in Italian municipalities, an area where very limited research has been conducted. Indeed, this is one of the few studies to focus on online reviews to evaluate more than two farmhouse attributes and their impact on pricing.

目的

本文旨在探讨教育农场的农舍房间价格、农舍特性与游客对农舍内外主要属性的评价之间的关系。

设计/方法/理念

本研究从意大利农舍的网站上, 对399教育农场里, 选出10880条访客评论, 对其进行了样本分析。采用主成分分析法确定影响客房价格的农舍主要潜在维度(游客对农舍属性的满意度、农舍规模、游客频率、农舍服务、住宿类型和海拔高度)。之后, 运用多元回归方法来衡量这些新的潜在因素对价格的影响。

调查结果

总的来说, 结果表明, 在意大利农业旅游大环境下的这一小众市场, 即有教育农场的农舍, 其价格反映了游客对农舍属性(特别是周边乡村可用的活动和设施)、农舍规模、住宿类型的评价, 提供的服务以及网络(WI-FI)的评价。此外, 研究结果还显示, 价格是引导客人选择农舍的一个重要因素, 它影响了游客对农舍的满意度。

研究限制/影响

由于所选的样本限制, 所收集的数据仅限于一种类型——有教育意义的意大利农舍。此外, 更深入地调查一些与意大利农业旅游业这一小众市场有关的问题是十分必要的, 因为这些问题仍有一部分没有得到解决。

实际意义

通过主成分分析识别潜在维度并检查其对农舍价格的影响, 农舍经营者可以预先了解需要关注的主要决定因素, 以提高农舍所在地的活动和设施的质量, 从而更好地满足游客的需求期望。

创意/价值

这项研究为意大利市政当局的农舍经验提供了新的和实际的见解, 这一领域的现有研究非常有限。实际上, 这是为数不多的侧重于在线评论的研究, 以评估两个以上的农舍属性对定价的影响。

關鍵字

关键词 有教育农场的农舍;农舍属性;在线评论;价格;访客评价。

Propósito

El objetivo de este articulo es examinar la relación entre el precio cobrado por una habitación de invitados en una granja con una granja educativa, las características de la granja y la evaluación de los visitantes de los principales atributos externos e internos de la granja.

Diseño/metodología/enfoque

Se analizó una gran muestra de 10.880 comentarios de visitantes, extrapolados de los sitios web de 399 granjas Italianas con una granja educativa. El análisis del componente principal se realizó para identificar las principales dimensiones latentes de las casas de campo (satisfacción del visitante con los atributos de la casa de campo, dimensiones de la casa de campo, frecuencia de visitantes, servicios de casa de campo, tipos de alojamiento y altitud) que afectan el precio cobrado por una habitación de invitados. Posteriormente, se aplicó la regresión multivariada para medir el impacto de estos nuevos factores latentes en el precio.

Recomendaciones

En general, los resultados indican que el precio de una granja con una granja educativa, en el contexto de este nicho del sector del agroturismo Italiano, refleja la evaluación de los visitantes de los atributos de la granja (especialmente las actividades e instalaciones disponibles en el campo circundante), la granja dimensiones, los tipos de alojamiento, la cantidad de servicios ofrecidos y la presencia de conectividad (WI-FI). Además, los resultados revelan que el precio representa un factor importante que guía a los huéspedes en su elección de una granja y que afecta la satisfacción del visitante con los atributos de la granja.

Limitaciones/implicaciones de la investigación

Debido a la muestra elegida, los datos recopilados se limitan a un tipo de organización: granjas Italianas con granjas educativas. Además, puede ser importante investigar con mayor profundidad algunos temas que quedan en parte sin respuesta y que conciernen a este nicho del sector del agroturismo Italiano.

Implicaciones prácticas

Gracias a la identificación de las dimensiones latentes mediante el análisis de componentes principales y el examen de su impacto en el precio de la granja, los operadores de la granja pueden entender a priori los principales determinantes en los que enfocarse para mejorar la calidad de las actividades e instalaciones disponibles en la ubicación de la granja. para satisfacer mejor las expectativas de los visitantes.

Originalidad/valor

Este estudio proporciona información nueva y práctica sobre la experiencia de la granja en los municipios Italianos, un área donde se han realizado investigaciones muy limitadas. De hecho, este es uno de los pocos estudios que se centra en las revisiones en línea para evaluar más de dos atributos de la granja y su impacto en los precios.

Palabras claves

Cortijo con granjas educativas, atributos de la granja, revisiones en línea, precio, juicios de visitantes

Details

Tourism Review, vol. 75 no. 5
Type: Research Article
ISSN: 1660-5373

Keywords

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