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The purpose of this paper is to examine specific stressors and demands, perceived control, received support and stress management strategies of crisis managers (i.e. executives and supervisors of organizations involved in disaster response) in the context of large-scale missions.

Totally, 31 semi-structured interviews with crisis managers were conducted in five European countries and analyzed with the qualitative text analysis method GABEK®.

The sample reported high demands and various sources of stress, including event-specific stressors as well as group specific, occupational stressors such as responsibility for decision making, justification of failures or dealing with press and media. While possibilities for control were perceived as limited during large-scale missions, organizational and peer support played an important role in mitigating mission-related stress. Effective stress management strategies were reported as crucial to ensure successful crisis management, and a need for more comprehensive stress management trainings was emphasized.

While stressors and coping strategies in first responders and emergency services personnel have been previously examined, corresponding research regarding the professional group of crisis management leaders remains scarce. Therefore, this study makes an important contribution by examining influential stressors within the work environment of crisis managers and by identifying starting points and requirements for stress management trainings and psychosocial support programs.

This study unravels the intellectual structure of virtual reality (VR) in digital marketing (DM) research, identifies core research gaps and presents future research avenues. The study also conducts a performance analysis of publications in the field and identifies the most important stakeholders of the stated topic.

The Web of Science database was used to retrieve the publications that were relevant to the topic between 2012 and 2022. Biblioshiny, a shiny app for the Bibliometrix R package, is used to conduct a bibliometric analysis by decoding the results into several visual representations.

This report includes the most prolific contributors, keyword analysis results, productive nations, authors and connections, as well as the most often cited publications on VR in DM. In DM research, numerous perspectives on VR were looked at, explored and revealed.

The findings provide a new perspective and understanding of the issue for researchers in order to improve their research insights in the field. This study will also benefit marketing practitioners in ensuring the sustainability and innovativeness of technology used to run their DM campaigns.

This research provides the first bibliometric analysis of the citation works and productivity in the field of VR in DM using Biblioshiny, identifies core research gaps and provides future research agenda which can be useful to advance the research understanding in this context.