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This study offers insight into how individuals in non-managerial positions make sense of a strategic change as it unfolds. We explore the dynamic aspects of how these individuals perceive and engage with the evolving process, and how shared strategic understanding is created. The study aimed to bridge the gap between structure and action by highlighting the agency of faculty staff members, during strategic change, in a business school context.

The study utilized a longitudinal, real-time, inductive approach based on a single explanatory case study to describe how phenomena change over time in context, focusing on faculty staff members in non-managerial positions. Qualitative data was collected in three phases involving real-time reflective diaries and observations, interviews, and documentation. A combinatory process-practice ontology, was adopted, complemented by a “temporal lens” to capture the strategic change process as it unfolded.

The authors present a temporal process model of strategic change and identify four enabling factors through which shared sensemaking was achieved during the change process. Additionally, the study explores the role of tensions and dissonance in fostering reflection and progress within the context of organizational change.

Findings contribute to the concept of shared sensemaking, and we illustrate how a change process is enabled through the interplay of dynamic (less visible) practices and static (prescriptive) elements of a change process. We contribute towards theory development through a more comprehensive understanding of contextual dynamics and how change processes unfold and interweave, by considering process, structure, and context.