Subburaj Alagarsamy, Sangeeta Mehrolia and Margret Vijay
This study aims to use the servicescape model of higher education environments to measure the students’ perceptions of the learning environment (classroom) and the effect this has…
Abstract
Purpose
This study aims to use the servicescape model of higher education environments to measure the students’ perceptions of the learning environment (classroom) and the effect this has on students’ learning ability.
Design/methodology/approach
The present study follows the stimulus-organism-response paradigm framework. A self-administered and well-structured survey questionnaire is used to collect data. The snowball sampling technique is used to collect samples of 403 students belonging to Maldivian higher education institutions.
Findings
Findings show that the physical appearances of these higher education institutions greatly influenced the pleasure dimension. Furthermore, pleasure is found to have a significant and positive relationship with the approach behaviour and engagement/involvement of the students.
Originality/value
The main contribution of the study is that it successfully tests the “Eduscape” model adopted from the servicescape model, and thus helps to extend existing knowledge on the critical elements in the Maldivian higher education learning environments and student’s behaviour within them. The findings have implications for higher education institutions to improve their learning environments and better engage with their students.
Details
Keywords
The recent mix of economic constraints and new capabilities has encouraged web‐based businesses to explore creative new strategies and unusual innovation processes. After years of…
Abstract
Purpose
The recent mix of economic constraints and new capabilities has encouraged web‐based businesses to explore creative new strategies and unusual innovation processes. After years of refining these practices online, a potent set of approaches are surfacing that could transform businesses beyond the web. This paper aims to extract the new business models and practices that might be transferred into other industries to create more agile organizations and engaging customer experiences.
Design/methodology/approach
This paper extracts new and powerful business practices related to design and development, service management, and research and development (R&D) from a series of web‐based case studies. The practices are packaged as four “mindsets,” or new orientations towards customers and services.
Findings
Four new mindsets have propelled the selected cases of web‐based business to success: designing and delivering a service, not a product; delivering more value by doing less; creating a service that naturally improves with use; and enlisting customers in R&D. The practices related to these four mindsets reveal interesting characteristics about innovation: innovation does not arise from sudden “Eureka!” moments, but rather requires continuous pursuit; innovation can be about focus rather than boundless exploration; and relinquishing control to customers can remove friction from the processes of commercializing innovations.
Originality/value
The particular catalog of case studies and new business practices are original to this paper. The set of examples and practices was selected for its potential to invigorate and transform a business. Specifically, this paper presents these practices of successful web‐based businesses in a framework that can be extrapolated to apply to non‐web‐based businesses.