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Discusses artificial intelligence, particularly expert or knowledge systems, and its relevance for business‐to‐business marketing and marketing decision support systems. Enables the reader to understand the basic concepts of expert systems while providing more technical references, before discussing current and potential applications for decision support systems. Argues that expert systems will ultimately play a major role in such applications, developing over the next two decades. Includes appendices and a glossary of terms and definitions.

Explores the application of expert systems in the field of services marketing. Describes the basics of the technology along with several hypothetical systems. Concludes with a brief examination of costs versus benefits, system design and implementation issues, together with the potential for other artificial intelligence technologies to contribute to the management of services marketing. Notes that advanced applications such as expert systems will dramatically change the competitive landscape of the future.

Through a survey of 200 employees working in five of the thirty establishments analysed in previous research about the microeconomic effects of reducing the working time (Cahier 25), the consequences on employees of such a reduction can be assessed; and relevant attitudes and aspirations better known.

This brief history of the International Study Association on Teachers and Teaching (ISATT) documents developments and trends during the decade 2013–2023. To situate recent ISATT history, we begin with an overview of the association's first 30 years (1983–2012). The dominant theme of those early years was developing ISATT as a recognized and influential professional organization connecting researchers on teaching and teacher education from a growing list of nations and regions of the world. During the most recent decade, there has been a concerted effort toward broad internationalization through biennial conferences and regional meetings, and a growing network of national representatives from across the world. Also, the ISATT journal, Teachers and Teaching: Theory and Practice, the journal, which began in 1995, has published hundreds of peer-reviewed articles written by more than 1000 authors and coauthors, contributing to a growing body of knowledge about teaching and teacher education in many cultures. In the last 20 years and especially in the past 10, the locations of ISATT meetings have become significantly more diverse, following a trend of greater internationalization compared with ISATT's European and North American beginnings. At the same time, the number of ISATT members remains stable and small thereby preserving a collegial and collaborative tone in our exchanges. In sum, ISATT's recent decade finds the association intellectually healthy, successful in managing the challenges of the Covid-19 pandemic, and enriched by the proliferation of multinational points of view and styles of research.

AS J. L. Hobbs shows so clearly in his recent book, the interest in local history is growing enormously at present. The universities, training colleges and schools, as well as the institutions of further education, are all making more use of local studies—geographical, economic, social and historical—in their regular courses, in their advanced work, and in their publications.

The purpose of this research paper is to explore the decline of subsistence entrepreneurship in a “Scottish Fishing Community”, namely the village of Gourdon in Kincardineshire, Scotland over a 60‐year period.

Presents the material in a historical perspective, as remembered by two persons who lived through the experience. Using two ethnographic accounts the paper reconstructs a vivid picture of a thriving form of subsistence type entrepreneurship, in a bygone era, when enterprise was more closely bonded to community activities, the work ethic and pride.

This paper narrates a dramatic story relating to the economic decline visited upon a living community by the forces of market change affecting multiple income streams. In this tale, there are no heroes or villains, as is normal in narrative accounts, merely victims of changing circumstances and changing patterns of social action.

The results of this research paper have obvious limitations, because of the methodology employed, and because of the limited number of respondents interviewed. However, socio‐historical studies such as this have their place in developing an understanding of entrepreneurship as enacted in individual communities.

This paper tackles an under‐researched area of rural entrepreneurship using narrative methods which bring the subject to life.