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Journal of European Industrial Training, vol. 35 no. 4
Type: Research Article
ISSN: 0309-0590

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Article
Publication date: 1 January 2005

To provide a concise briefing on the use of storytelling as a business tool in organizations.

1421

Abstract

Purpose

To provide a concise briefing on the use of storytelling as a business tool in organizations.

Design/methodology/approach

This briefing is prepared by an independent writer who adds his own impartial comments and places the argument in context.

Findings

Denning became converted to the effectiveness of storytelling as a business tool after witnessing its goals achieved in practice. He warns, however, against a “one size fits all” approach, recommending instead adopting different styles in different situations and asking if the intention is, for instance, to spur action or to transfer knowledge. Gold and Holman's study is a thorough, and consequently lengthy, consideration of an experientially based personal development module on a management diploma that was redesigned according to social constructionist ideas about learning and managerial activity. Parkin's article gives an intriguing insight into how offering information and instruction in the form of a story enables the brain to make us feel more relaxed, as opposed to feeling threatened by change with a consequent decline in the capacity for creative thinking.

Practical implications

Provides plenty of useful guidance to human‐resource and training specialists considering the introduction of storytelling in their organizations.

Originality/value

Provides some useful information on the use of storytelling as a business tool in organizations.

Details

Human Resource Management International Digest, vol. 13 no. 1
Type: Research Article
ISSN: 0967-0734

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Available. Content available
Article
Publication date: 1 May 2006

Margaret Parkin

1931

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Development and Learning in Organizations: An International Journal, vol. 20 no. 3
Type: Research Article
ISSN: 1477-7282

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Article
Publication date: 12 July 2011

Pete Sayers

588

Abstract

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Industrial and Commercial Training, vol. 43 no. 5
Type: Research Article
ISSN: 0019-7858

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Article
Publication date: 1 October 2004

Ian Wycherley

349

Abstract

Details

Personnel Review, vol. 33 no. 5
Type: Research Article
ISSN: 0048-3486

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Article
Publication date: 12 July 2011

Pete Sayers

732

Abstract

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Industrial and Commercial Training, vol. 43 no. 5
Type: Research Article
ISSN: 0019-7858

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Article
Publication date: 1 August 2005

Lynda Gatecliffe

42

Abstract

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Industrial and Commercial Training, vol. 37 no. 5
Type: Research Article
ISSN: 0019-7858

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Article
Publication date: 1 December 2005

Judy Bullock

595

Abstract

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Leadership & Organization Development Journal, vol. 26 no. 8
Type: Research Article
ISSN: 0143-7739

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Book part
Publication date: 31 January 2025

Axel van den Berg and Emre Amasyalı

Since its introduction by Anthony Giddens in the early 1980s, the use of the concept of “agency” as a way to accommodate an irreducible element of voluntarism into sociological…

Abstract

Since its introduction by Anthony Giddens in the early 1980s, the use of the concept of “agency” as a way to accommodate an irreducible element of voluntarism into sociological explanations has grown exponentially in the literature. In this chapter, we examine the most prominent theoretical justifications for adopting the notion of “agency” as an integral part of such explanations. We distinguish three broad sets of justifications: the meaningfulness/intentionality of social action, the need for “agency” to explain change in social structures, and the link between agency, social accountability, and human dignity. We find that none of these provides a convincing rationale for the analytical utility of agency. This raises the question of what work it actually does perform in the sociological literature.

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Article
Publication date: 1 February 2002

Su Maddock

Argues that public services modernization is dependent on a major shift of gender cultures in communities and in senior management and policy making. Highlights the need for…

1744

Abstract

Argues that public services modernization is dependent on a major shift of gender cultures in communities and in senior management and policy making. Highlights the need for transformational as opposed to transactional leadership, focusing on the critical roles of transforming managers and the gender cultures they work within. Concludes that gender balance is a euphemism for actually what is required, which is the transformation of both traditional male and female indentities.

Details

Women in Management Review, vol. 17 no. 1
Type: Research Article
ISSN: 0964-9425

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