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Rodolfo Baggio and Marco Valeri
There is a little appreciation for the role network science can play in sustainable tourism, and it is not quite clear to what extent generic models from the tourism network…
Abstract
Purpose
There is a little appreciation for the role network science can play in sustainable tourism, and it is not quite clear to what extent generic models from the tourism network analysis literature are applicable. In the international management literature, then, few significant studies exist that deal with the effects of network structures on the sustainable performance of tourism family businesses. This research analyzes these issues and discusses the state of the art of this area.
Design/methodology/approach
Based on a scrutiny of the literature conducted on research papers published in the last twenty years, this analysis focuses on the relation between network analysis methods and sustainable performance within the tourism family business domain. The paper uses a limited set of keywords, restricting the selection to tourism and hospitality works on sustainability. A qualitative content analysis is performed.
Findings
The results suggest a critical reflection on how the methods of network science can be profitably and advantageously used for supporting a sustainable performance of family businesses in tourism.
Originality/value
The paper contains a critical consideration on the potential drivers and drawbacks of the relationship between sustainability and networking in tourism and highlights some managerial implications. The analysis closes with some suggestions and indications for future research work.
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Suneel Kumar, Marco Valeri and Shekhar
The aim of this paper is to analyze the interrelationship between factors conducive to rural tourism development. This touristic segment has enormous potential but still lacks…
Abstract
Purpose
The aim of this paper is to analyze the interrelationship between factors conducive to rural tourism development. This touristic segment has enormous potential but still lacks consistent means and measures to ensure rural tourism's holistic development in India.
Design/methodology/approach
The study identified 14 factors, of which nine are from the literature review and five are from interaction with the experts, which influence rural tourism development. The research design comprises three segments, i.e. identifying factors from the literature and expert opinion, conducting interviews with the academic experts and managers, and analyzing the responses recorded. Interpretive structural modeling (ISM) technique is used to determine the interlinkage between the factors and develop a hierarchical relationship.
Findings
The results indicate that infrastructure development, growing environmental conscience, support of local government and community, availability of funds with the government and participation of the private sector are the primary factors channelizing rural tourism development. Also, attitudes of locals to adapt, tourist travel motives, marketing of the destination, destination characteristics and recommendation by others are the major dependent factors identified. The findings broaden the knowledge on suitable channels for rural tourism development and provide vital information for the formulation of flexible strategies for developing rural tourism in India.
Originality/value
This paper's originality lies in providing information to clarify the relationships between factors conducive to rural tourism development, an area where limited research has been done.
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Vasco Santos, Paulo Ramos, Bruno Sousa and Marco Valeri
Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices…
Abstract
Purpose
Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimensions that precede and consequence it.
Design/methodology/approach
The systematic mapping study (SMS) was adopted as the selected research methodological approach, both to analyze and to structure a broad research field concerning methods, designs and research, focuses on the papers published in reliable academic databases such as Emerald, ProQuest, Sage, Science Direct, Scopus, Wiley, Web of Science, Taylor and Francis and Wiley were properly selected and analyzed.
Findings
The following four dimensions were found to comprise the global framework of the wine tourism system: (1) support features (governance, public policies and economic investment; supply development; physical and capacity conditions; requirements of health safety; opinion makers and leaders: managers/stakeholders/players/marketers and benchmarking and value chain); (2) innovation ecosystem (profile of the new generations of wine tourists; virtual and augmented reality: digital and hybrid wine events; smart wine tourism companies; digital channels and platforms: blogs, websites, applications; wine tourism creative activities for all [from kids to seniors] and sustainable and ecologic wine tourism practices); (3) wine tourism experience dimensions (storytelling; involvement; winescape; attachment; emotions and sensory) and (4) behavioural intentions (satisfaction; loyalty; and WoM).
Research limitations/implications
The framework still needs to be empirically applied in wine tourism settings to enrich tourists’ robustness in cross-cultural wine tourism experiences, covering a wider spread of abroad wine tourism destinations and products.
Practical implications
This framework is a useful tool and becomes vital to their continued success, as a key reference of wine tourism management and marketing. As a wine tourist's visitation frequency plays a role in his/her travel motives, product and service quality of tour packages must be improved and monitored.
Originality/value
This is the first research study to demonstrate the combined use of the main domains forming the wine tourism system within a global perspective, covering of the most critical aspects.
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Mark Anthony Camilleri and Marco Valeri
This contribution appraises previous theoretical underpinnings that are focused on family businesses in tourism and hospitality. It discusses about the opportunities and…
Abstract
Purpose
This contribution appraises previous theoretical underpinnings that are focused on family businesses in tourism and hospitality. It discusses about the opportunities and challenges for their development.
Design/methodology/approach
A systematic literature review was carried out through peer-reviewed publications that were indexed in Scopus and Web of Science. It relied on the PRISMA protocol to evaluate rigorous articles and reviews. A content analysis sheds light on high impact contributions on “family business” and “tourism” or “hospitality”, which were published since 2010.
Findings
This bibliographic research captured, analyzed and synthesized the findings from previous contributions to identify the factors that are facilitating the growth prospects, long-term sustainability and innovative approaches of family businesses within the tourism and hospitality industry.
Originality/value
Currently, there are just a few contributions that advance relevant knowledge and understanding on the business development of family firms in tourism and hospitality. This research addresses this academic gap as these entities constitute the life blood of tourist destinations in various contexts.
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Santus Kumar Deb, P.P. Mohanty and Marco Valeri
The purpose of the study is to investigate the potentiality and dimensions of promoting handicraft family business practices in handicraft as well as the extent to highlight the…
Abstract
Purpose
The purpose of the study is to investigate the potentiality and dimensions of promoting handicraft family business practices in handicraft as well as the extent to highlight the local tradition and culture.
Design/methodology/approach
This study is an insight from the existing relevant literature on family-owned businesses in handicrafts from time immemorial. Furthermore, data were collected from the 300 respondents using a purposive sampling procedure in which the rate of response was 67%. The structural equation modeling (i.e. SmartPLS 3.0) was used to analyze the construct and test the hypothesis.
Findings
According to the result, among the 4 hypothesized paths all were supported, but out of 22 relationship paths, 15 paths are considered significant This study shows the relationship among the promotional factors, economic factors and motivational factors, and support and challenges factors have a crucial effect on the adoption of handicraft family business.
Research limitations/implications
The findings of this study will assist the tourism scholars and managers to apprehend an authentic relationship between age-old practices of the family business as well as the legacy of the family business in art and crafts to empower the local people.
Originality/value
The study is a foremost to ascertain the critical success factors of the adoption of family business practices in art and crafts through rural tourism to empower the local economy.
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Erdem Baydeniz, Hakkı Çılgınoğlu and Marco Valeri
This paper examines the factors that influence behavioral intention in the context of medical tourism in Türkiye. With the growing popularity of Türkiye as a destination for…
Abstract
Purpose
This paper examines the factors that influence behavioral intention in the context of medical tourism in Türkiye. With the growing popularity of Türkiye as a destination for medical tourism, it is essential to understand the key determinants influencing individuals’ intention to engage in medical tourism activities.
Design/methodology/approach
This study used the Extended Theory of Planned Behavior (E-PBT) variables, which include attitude, subjective norm and perceived behavioral control, to measure their influence on behavioral intention. In addition, a customer experience scale was used to assess the influence of dimensions such as education, entertainment, aesthetics and escapism on behavioral intention. The research instrument was validated by expert review, and data were collected using purposive sampling. A total of 420 surveys were deemed suitable for analysis.
Findings
The path analysis revealed that attitudes and perceived behavioral control positively impacted behavioral intention within the domain of medical tourism in Türkiye. Conversely, subjective norms did not have a significant positive effect on behavioral intention. Furthermore, it was observed that the dimensions of entertainment, escape and aesthetics positively affected behavioral intention. However, education and aesthetics did not significantly influence behavioral intentions.
Practical implications
The results of this paper have practical implications for marketers and policymakers in the medical tourism industry in Türkiye. Understanding the factors that drive individuals’ behavioral intentions can assist in developing effective marketing strategies to attract and serve potential medical tourists. Medical tourism providers can enhance their services by optimizing attitudes and perceived behavioral control while emphasizing entertainment and escapism for their clientele.
Originality/value
This research focuses on uncovering factors influencing individuals’ behavioral intentions in medical tourism in Türkiye. Using the E-PBT framework and exploring the dimensions of the customer experience scale, this study aimed to understand the driving forces behind individuals’ decisions to engage in medical tourism.
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Michail Toanoglou, Samiha Chemli and Marco Valeri
It became a fact, and the world's countries went under confinement due to the pandemic of the Covid19. There are severe impacts on tourism with the supply chain experiencing a…
Abstract
Purpose
It became a fact, and the world's countries went under confinement due to the pandemic of the Covid19. There are severe impacts on tourism with the supply chain experiencing a full pause. This research investigates the influence of governance, media coverage, crisis severity, former travel practice and Covid-19 incidences on the perceived risk related to travel and tourism during the pandemic and in cross-countries.
Design/methodology/approach
We collected the data from a sample of 1845 individuals from more than 12 countries and four continents representing quarantined and most impacted areas in the world in March and April 2020. A multilevel linear model was applied to predict the perceived risk across countries as a level 2 research unit.
Findings
The finding confirms the clustering in the data with media coverage, governance and crisis growth affecting the outcome. There are cross-level interaction effects, as the growth rate of the pandemic per country and media coverage impact tourists' perception of risk. Finally, there are lower-level direct effects, with lower-level variables affecting tourists' perceived risks.
Research limitations/implications
The survey is randomly administered online due to the nearly complete quarantine implemented in the studied areas. Besides, and considering the latter, the responses might have been subjective due to the non-containment of the crisis by the study's time, directing to possible alteration of feelings and responses from respondents. This leads to suggest a future extension of this research, similarly, post-crisis.
Originality/value
This research pinpointed the impacts of predictors, concerning the countries' level, during the crisis phase on the perceived risk. Therefore, it gives insights into professional bodies on future concerns to be considered during the recovery phase.
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