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The purpose of this paper is to introduce a supply chain view of a robust and resilient halal brand. In this conceptual paper, a risk prevention-mitigation-recovery cycle is proposed.

This paper builds further on previous work published in the Journal of Islamic Marketing on Islamic branding and halal supply chain management. Hypotheses are developed on the intensity of risk management.

Integrity of halal products is becoming an increasing concern for governments and industries. Three halal supply chain risk cycles are proposed: (1) risk prevention: risk vulnerability assessment, supply chain (re)design, vertical and horizontal collaboration, monitoring; (2) risk mitigation: investigative audits, cross-functional team, risk mitigation and communication plan, monitoring; and (3) risk recovery: risk recovery and communication plan, resume operations, maintain employee support, review risk mitigation and recovery plans.

This conceptual paper proposes three halal supply chain risk cycles to better organise risk management in halal supply chains. However, more empirical research on halal risk management is needed to validate these risk management cycles.

To better protect halal brands and corporate reputation, there are evident benefits of extending halal assurance towards the supply chain, for which prevention-mitigation-recovery cycles are proposed.

As halal is going through an evolution, towards a halal supply chain and value chain, halal-certified brands need better protection. It is the first study investigating halal risk and reputation management for halal-certified brands.

The purpose of this paper is to introduce a new framework to measure corporate halal reputation. In this conceptual paper, the “Corporate Halal Reputation Index” is proposed, which acts as predictor for corporate halal reputation and sales in Muslim markets.

This paper builds further on previous work published in the Journal of Islamic Marketing on Islamic Branding. Research propositions are constructed on the drivers and moderating variables of corporate halal reputation.

Halal authenticity, trustworthiness of halal certification body, messages by company and supply chain partners, messages by external stakeholders and the moderating variables category of Islamic brand and sensitivity of product are expected to determine the corporate halal reputation. Alignment between the corporate halal reputation drivers and halal market requirements will be critical for brands to earn and protect their license to operate in Muslim markets.

This conceptual paper proposes that halal authenticity, trustworthiness of halal certification body, messages by company and supply chain partners, and messages by external stakeholders, as well as two moderating variables, are essentially determining the corporate halal reputation. However, empirical research is needed through a case study and survey research to validate the proposed “Corporate Halal Reputation Index” and test these research propositions.

This study shows that corporate halal reputation management is different from conventional corporate reputation management. The corporate halal reputation index should be measured and included in balanced scorecards at top management level.

The “Corporate Halal Reputation Index” is envisioned to be the new key performance indicator for both the top management and halal committee (halal management team) operating in Muslim markets. As there is an evident lack of academic research in the field of corporate halal reputation management, it provides an important reference for corporate communication and Islamic branding and marketing.

This paper aims to study research performance in halal supply chains. This study identifies the leading scholars, research themes and leading journals.

This study adopts the bibliometric method. A total of 228 research publications indexed by Scopus were analysed. The export data are then processed and analysed using the R Biblioshiny application program to find out the bibliometric map of the halal supply chain.

Research in halal supply chain has experienced fast growth since 2016, dominated by food-centric research by Malaysian universities. Research gaps are topics: halal procurement, halal clusters and halal value chain; industry: non-food; and countries: beyond Malaysia. Future expected halal supply chain trending research areas are: halal blockchains, halal supply chain management, halal performance, halal risk management and sustainability in halal supply chains.

This research paper adopts a bibliometric method based on English publications on the halal supply chain theme from the Scopus database collected on November 1, 2021. Publications in local languages, as well as publications in non-academic journals, are being ignored in this research.

This study shows that halal supply chain management is an emerging requirement, is complex to manage for brand owners and needs new concepts and tools for halal industries to embrace a halal supply chain and value chain approach.

This study provides an objective evaluation of the research progress in halal supply chains; this study highlights the achievements and the research gaps and discusses the contribution to the scientific community.

This study aims to develop a halal procurement strategy for the halal pharmaceutical industry in Indonesia.

This qualitative research is based on in-depth interviews, followed by a strength, weakness, opportunity and threat analysis (using analytical network process technique) to develop halal procurement strategies for the halal pharmaceutical industry in Indonesia.

Access to halal-certified raw materials is the most difficult issue for pharmaceutical business procurement departments. Because Indonesia is heavily dependent on raw material imports, developing the raw material industry should be a top priority. Recommendations are drafted for the government, pharmaceutical industry and education to strengthen Indonesia’s halal pharmaceutical sector and procurement strategies.

Few studies have been conducted on halal procurement in the pharmaceutical industry, and case studies are recommended to further explore halal procurement best practices. Quantitative research is also recommended to better understand existing halal procurement strategies and the purchasing process of halal critical items for pharmaceutical industries in Muslim-majority countries like Indonesia.

Halal critical items sourced for the halal pharmaceutical industry require halal certification, multiple supplier sourcing, evaluation mechanisms and benefit from horizontal collaboration. The main bottleneck for the halal pharmaceutical industry is lack of raw materials with the right halal certificates.

To the best of the authors’ knowledge, this is the first study on halal procurement strategies in the pharmaceutical industry. Its findings are relevant to regulatory, technical and business strategies in Muslim-majority countries.

This study aims to explore the country’s contribution to research on halal food small- and medium-sized enterprises (SMEs) taken from the Scopus database for 10 years from 2013 to 2022 so that it can provide an overview of the effort that needs to be made by the government to improve research in this field.

The method used in this study was bibliometric analysis. The data comes from the Scopus database over the past 10 years (2013–2022). To create data visualization and network analysis using VOSviewer, Scimago Graphica, Bibliometrix and MS Excel.

Research on halal food SMEs has grown by almost 25%, with Malaysia leading with 447 publications. The UK is the leading country in publishing research articles with 44 journals. Malaysia has the most institutions (40 institutions for 25% globally). Malaysia has most research funding agencies (22 for 14% globally). Malaysia has the highest number of citations in halal food SMEs, with 3547 citations, followed by China and Indonesia. Malaysia has also the highest number of collaborating researchers and the most invitations. Future research focuses on sustainability, social issues, Internet of Things technologies, innovative technologies and strategies to increase productivity and competitiveness.

This research is a reference and overview of future research in halal food SMEs with the perspective of a country contribution angle. It provides input to the government on what needs to be done to develop research in the halal field in line with the goal of a country becoming the center of the global halal industry.

This study aims to identify the characteristics of Muslim Generation Z and analyze the factors that influence its purchase intention of environmentally friendly halal cosmetic products.

This research adopts the quantitative methods of a questionnaire and sampling technique using purposive sampling. The respondents in this study were 300 Indonesian Muslims from Generation Z. Descriptive analysis and structural equation modeling–partial least structural with SmartPLS 3.3.7 software were used to analyze the research data.

This study found that of the nine hypotheses tested, seven are confirmed, including the effect of halal labels on halal-green awareness, environmentally friendly labels on halal-green awareness, environmental knowledge on halal-green awareness and knowledge on attitudes. Meanwhile, religiosity and halal-green awareness influence attitudes and attitudes that affect the purchase intention of environmentally friendly halal cosmetics. Two hypotheses that are not accepted are the influence of religiosity on halal-green awareness and halal-green awareness on attitudes. The findings are expected to increase interest in buying environmentally friendly halal cosmetics by better understanding consumer behavior, especially Generation Z.

Cosmetics manufacturers benefit from halal-green branding on their products to enter new halal markets and increase market share.

This study is more comprehensive than previous studies, combining halal and environmentally friendly elements with a focus on Generation Z.

The purpose of this paper is to investigate the preferred minimum level of segregation for halal meat in supermarket, transport, storage and terminals; the responsibility of halal logistics; and the willingness to pay for halal logistics in a Muslim and non‐Muslim country.

This is a comparative study involving Muslim consumers in Malaysia and The Netherlands. Cross‐sectional data were collected through a survey with 251 Muslims in Malaysia and 250 Muslims in The Netherlands. Data were analysed by means of nonparametric tests.

There is a preferred higher level of segregation in a Muslim country than a non‐Muslim country. A Muslim country has a higher willingness to pay for a halal logistics system as compared to a non‐Muslim country. Furthermore, there lies a heavy responsibility with the manufacturer to extend halal assurance towards supply chain management.

The study confirms there is a need for a different level of segregation and therefore different halal logistics standard in a Muslim country and a non‐Muslim country. However, during the survey in The Netherlands significant rejections were received from especially first generation Muslims due to the lack of understanding of the Dutch language. Similar surveys need to be conducted in other countries in order to be able to generalise over the various Islamic schools of thought, local fatwas and local customs.

Halal logistics is important to the Muslim consumer and critical for the trust in a halal certified brand, which requires extending halal integrity from point of production to the point of consumer purchase.

This study is a preliminary one investigating the consumer perception on halal logistics. The study indicates the level of segregation required for a halal meat supply chain in a Muslim and non‐Muslim country.

The purpose of this study is to propose a halal cluster concept to better organise production and trade of halal food.

This paper builds further on previous work published in the Journal of Islamic Marketing on halal food supply chains and value chains. A cluster analysis is conducted on the Malaysia and Dubai halal cluster to provide a better understanding of their halal cluster models and sustainability.

Food production and trade has been described as the weak link in the halal value chain. To guarantee availability of and access to halal food, a new paradigm is required in better organising the production and trade of halal food through halal clusters. A halal cluster model is proposed based on five pillars, namely, Muslim consumer, education and research, halal integrity network, halal supply chain and enablers.

This conceptual paper proposes a halal cluster model to scale up the production of halal food for the world. However, more empirical research on halal purchasing, halal network development, halal trade and halal parks is needed to support the development of these halal clusters.

To better address today’s issues in the halal industries (ingredients, certification, logistics, etc.), there are evident benefits of producing in strong halal clusters, hereby providing easy access to halal ingredients and access to attractive Muslim markets.

As halal is going through an evolution, towards a halal supply chain and value chain, new business models are required. It is the first study investigating halal clusters.

The purpose of this paper is to investigate the factors that motivate the halal food firms in Malaysia to practice halal orientation strategy (HOS).

Data were obtained from a survey of 137 halal food firms in Malaysia, and analyzed using the partial least squares technique.

Results showed that halal market demand, government support, expected business benefits, and integrity positively affect HOS.

The findings of the study will help policy makers and managers of halal food firms to understand external and internal drivers of HOS, which may lead to successfully motivating the implementation of HOS in halal food firms.

Although HOS plays a key role in protecting the halal status of any given product, this topic is rarely explored. This study thus contributes to the advancement of knowledge on factors that motivate the halal food firms to practice HOS.

The purpose of this conceptual article is to investigate the application of halal in purchasing.

This article provides a discussion on the implications of halal for the purchasing function, in particular the purchasing portfolio matrix of Kraljic and the purchasing process model of van Weele.

Halal leads to stronger partnerships with suppliers (strategic and leverage products) and adopting various strategies to secure continuity of supply (bottleneck products). Therefore, conventional commodity categories in certain industries can be allocated different for halal certified products and services, resulting in possible different product and supplier strategies. Halal requirements also have impact on the purchasing process; its tactical and operational purchasing activities.

This conceptual paper shows that halal has implications for the procurement strategy and purchasing process, key components of the procurement function. However, more empirical research is needed through case study research and focus groups to better understand the challenges and solutions surrounding the sourcing practices of halal certified companies.

For halal certified companies it is important to extend halal towards purchasing. Effective alignment is required between the halal policy, procurement strategy and purchasing process. A procurement organisation can progress in three stages, from viewing halal compliance as opportunity, making its supply chains halal, to making its value chain halal.

Purchasing is an important marketing discipline in defining the buyer supplier relationship. This study contributes to the understanding of the purchasing function in a halal supply chain and value chain. It is the first study investigating the application of halal in purchasing.