Beatriz Casais, Tiago Coelho and Marco Escadas
This paper aims to analyse the effect of vision, hearing and haptics on tourism metaverse previews and pre-experiences and compares the effects of metaverse previews and…
Abstract
Purpose
This paper aims to analyse the effect of vision, hearing and haptics on tourism metaverse previews and pre-experiences and compares the effects of metaverse previews and pre-experiences on the intention to visit.
Design/methodology/approach
A sample of 172 individuals answered an online survey about their previous interaction with the tourism metaverse – 104 had tourism metaverse previews, and 68 had tourism metaverse pre-experiences. Then, a case study of a tourism metaverse pre-experience was analysed to strengthen and further understand the quantitative study.
Findings
While vision and hearing are significant in tourism metaverse previews, only vision and haptics contribute to obtaining a sense of presence in tourism metaverse pre-experiences, although the potential of hearing. Tourism metaverse pre-experiences have a stronger positive impact on the intention to visit the destination than tourism metaverse previews.
Practical implications
Practitioners should integrate the sense of haptics in the metaverse pre-experiences, despite the costs involved, because the immersive sense of presence has stronger effects on visit intentions than metaverse previews. However, the dependence on sensorial stimuli and the effect on tourism growth may limit the advantages of metaverse as an alternative for impaired tourists and to reduce overtourism.
Originality/value
This paper clarifies the different effects that each sensory stimulus has in the sense of presence, depending on different levels of immersiveness, requiring congruence. The value of metaverse pre-experiences is highlighted with the evidence of strengthening the intention to visit.
目的
本文分析视觉、听觉和触觉对旅游元宇宙预览和预体验的影响, 并比较元宇宙预览和预体验对访问意愿的影响。
设计/方法/方法
172人样本回答了关于他们之前与旅游元宇宙互动的在线调查 - 104人有过旅游元宇宙预览, 68人有过旅游元宇宙预体验。然后, 研究分析了旅游元宇宙预体验的一个案例, 以加强和进一步理解定量研究。
发现
虽然所分析的三种感官刺激在旅游元宇宙预览中很重要, 但只有视觉和触觉有助于在旅游元宇宙预体验中获得存在感, 尽管听觉也具有潜力。旅游元宇宙预体验对访问目的地的意愿有比旅游元宇宙预览更强的积极影响。
原创性
本文阐明了每种感官刺激对临场感的不同影响, 并发现这些影响取决于不同的沉浸感水平和一致性。由于元宇宙预体验可以加强访问意愿, 其价值也得以凸显。
实际意义
尽管成本较高, 但从业者应该将触觉融入元宇宙预体验中, 因为沉浸式临场感对访问意愿的影响比元宇宙预览更大。然而, 对感官刺激的依赖和对旅游业增长的影响可能会限制元宇宙作为残障游客的替代方案和减少过度旅游的优势。
Objetivo
Este artículo analiza el efecto de la visión, la audición y el tacto en las previsualizaciones y pre-experiencias de metaversos turísticos y compara los efectos de las previsualizaciones y pre-experiencias de metaversos en la intención de visita.
Diseño/metodología/enfoque
Una muestra de 172 personas respondió a una encuesta online sobre su interacción previa con el metaverso turístico: 104 habían tenido previsualizaciones del metaverso turístico y 68 habían tenido pre-experiencias del metaverso turístico. A continuación, se analizó un estudio de caso de una pre-experiencia de metaverso turístico para reforzar y comprender mejor el estudio cuantitativo.
Resultados
Aunque los tres estímulos sensoriales analizados son significativos en las previsualizaciones de metaversos turísticos, sólo la visión y el tacto contribuyen a obtener una sensación de presencia en las pre-experiencias de metaversos turísticos, a pesar del potencial de la audición. Las pre-experiencias en el metaverso turístico tienen un mayor impacto positivo en la intención de visitar el destino que las previsualizaciones en el metaverso turístico.
Implicaciones prácticas
Los profesionales deberían integrar el sentido del tacto en las pre-experiencias del metaverso, a pesar de los costes que ello implica, porque la sensación inmersiva de presencia tiene efectos más fuertes en las intenciones de visita que las previsualizaciones metaverso. Sin embargo, la dependencia de los estímulos sensoriales y el efecto sobre el crecimiento del turismo pueden limitar las ventajas de los metaversos como alternativa para los turistas discapacitados y para reducir la sobreexplotación turística.
Originalidad
Este artículo explica los diferentes efectos que cada estímulo sensorial tiene en la sensación de presencia, dependiendo de los distintos niveles de inmersión, requiriendo congruencia. Se destaca el valour de las pre-experiencias en el metaverso con la evidencia de que refuerzan la intención de visita.
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Ricardo Roseira Cayolla, Marco Escadas, Rui Biscaia, Timothy Kellison, Joana A. Quintela and Teresa Santos
The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a…
Abstract
Purpose
The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).
Design/methodology/approach
Data were collected in two different steps using an online self-administered questionnaire (n1 = 1,043; n2 = 2,167) distributed to fees-paying members registered in the club's database. The analysis was carried out though structural equation modelling.
Findings
The results indicate good psychometric properties of the scale used to measure fans' perceptions of a club's pro-environmental sustainability initiatives (perceptions of pro-environmental sustainability initiatives in sports; p-PESIS). Additionally, there is a positive effect of p-PESIS on fans' social behaviours as well as on their daily environmental actions. Furthermore, p-PESIS also shows a positive effect at improving fans' economic activities towards the club.
Originality/value
Extending previous research, the authors tested a scale to measure fans' responses to pro-environmental sustainability initiatives in sport and examined their links to the TBL dimensions. Pro-environmental sustainability initiatives in sport benefit not only the club itself (by reinforcing fans' activities with the club) but also society as a whole, as it can promote fans' conscientiousness and likelihood to behave in environmentally and socially favourable ways.
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Widya Paramita, Felix Septianto, Marco Escadas, Devi Arnita and Reza Ashari Nasution
The present research aims to investigate the influence of organizational positioning by drawing upon moral foundations theory in relation to driving charitable giving, and the…
Abstract
Purpose
The present research aims to investigate the influence of organizational positioning by drawing upon moral foundations theory in relation to driving charitable giving, and the moderating role of recognition in this regard.
Design/methodology/approach
Two experimental studies were conducted to examine the interactive effect of organizational positioning emphasizing a binding (vs an individualizing) moral foundation and donation recognition on charitable giving. Study 1 was conducted in Indonesia, while Study 2 was conducted in the US.
Findings
This research demonstrates that individuals will give higher donations to an organization with a binding (vs an individualizing) moral foundation that provides donation recognition. Further, this effect is mediated by social identity signaling.
Originality/value
The findings of this research provide a novel perspective on how organizational positioning can influence whether donation recognition increases charitable giving. Moreover, the findings offer managerial implications to non-profit organizations developing effective charitable campaigns in terms of combining appropriate organizational positioning and donation recognition strategies.
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Cristian Gregori-Faus, David Parra-Camacho and Ferran Calabuig
This study aims to analyse a new model to assess the sustainable behaviours, sustainable attitudes and sustainable knowledge on sport practitioners.
Abstract
Purpose
This study aims to analyse a new model to assess the sustainable behaviours, sustainable attitudes and sustainable knowledge on sport practitioners.
Design/methodology/approach
This paper employs a scale of 44 items divided into three different dimensions to analyse the knowledge, attitudes and behaviours towards sustainable development on 227 sport participants.
Findings
Through this study the authors have been able to obtain a reliable scale that allows us to analyse and the knowledge, attitudes and sustainable behaviours of physical and sports education practitioners.
Research limitations/implications
Both psychometric properties of the initial scale and the differences between studies contexts may affect the results of the present analysis. Therefore, new studies are needed in order to analyse how sport physical activities influence sustainable behaviours among physical activity and sport practitioners.
Practical implications
In this work the authors present a valid and reliable tool for the study of the environmental knowledge, attitudes and behaviours of physical activity and sport practitioners.
Originality/value
Regarding the importance of sport in relation to sustainable development, this work is the first to adapt a scale to the context of practitioners of physical activity and sport in order to improve the understanding of how physical activity and sport affect sustainable behaviours, serving as a starting point for future research in sustainable development sports field.