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The purpose of this paper is to examine how corporate social responsibility (CSR) initiatives add value to Brazilian companies and how these companies perceive the impact of CSR initiatives on their customers, employees, and society.

A multiple case study was conducted on 17 Brazilian companies, from diverse industries, that started their CSR initiatives between 1984 and 2011.

It is possible to identify ten companies with CSR initiatives disconnected from business strategy. In such cases, CSR started as an altruistic contribution to the local community. Actions have been limited to the employees and have demanded resources without perceived value for stakeholders. In seven companies, CSR initiatives are linked to the business strategy. In these cases, CSR initiatives add value to the companies promoting companies’ or brands’ reputation. It is observed to provide better working environment through employees’ motivation and their involvement in CSR initiatives. This value is perceived for the customers, employees, and for the society. However, to reinforce this perception, interested stakeholders should be informed about CSR initiatives and their contribution to the society.

This research attempts to analyze the CSR initiatives of the companies in emerging countries and to understand how CSR could add value to these companies and how this value is perceived. It also aims to understand how these initiatives have been organized and could support the altruistic efforts with effective results to the companies and to the society.

The aim of this research is to identify the characteristics that give rise to motivations to use social apps in light of behavioral concepts related to consumers’ desires and emotional values.

Netnography is used as the main methodology to analyze and categorize user profiles of online social networks. These profiles are presented through conceptual headlines, which highlight the main characteristics of each user group.

The results of the study show that many users have become dependent on the WhatsApp application, either for technological reasons or for social reasons related to fashion and status.

Few consumers actually explained the ways they use mobile social networks in the context of the procedures and level of communication performed. However, the influence of social contexts in the consumer environment is changing perceived values focusing on prestige and status to technological elements that the majority of consumers use.

Practical implications are directly related to forming business connections in a less formal and more hedonic environment, improving market results while fostering user enjoyment. In addition, the ongoing updates to WhatsApp have brought new functionalities and improvements to previously weak features.

Although other applications offer means by which to talk and send messages, WhatsApp continues to be (as of early 2021) the most used platform for conversation in Brazil. The sovereignty of WhatsApp is directly linked to its social value, which is related to the number of consumers who daily interact via the network.

This paper aims to present a new approach, called hybrid model reference adaptive controller or H-MRAC, for the hybrid controller (proportional-integral-derivative [PID + MRAC]) that will be used to control the position of a pneumatic manipulator.

It was developed a McKibben muscle using nautical mesh, latex and high-density polyethene connectors and it was constructed an elbow manipulator with two degrees of freedom, driven by these muscles. Then it was presented the H-MRAC control law based on the phenomenological characteristics of the plant, aiming at fast response and low damping. Lyapunov's theory was used as the project methodology, which ensures asymptotic stability for the control system.

It was developed a precise control system for a pneumatic manipulator and the results were compared to previous research.

In collaborative robotics, human and machine occupy the same workspace. This research promotes the development of safer and more complacent mechatronic systems in the event of collisions.

As a practical implication, the research allows the substitution of electric motors by McKibben muscles in industrial robots with high accuracy.

The pneumatic manipulator will make the human-robot physical interaction safer as it can prevent catastrophic collisions causing victims or equipment breakdown.

When compared to results in the literature, the present research showed a 37.51% and 36.74% lower global error in position tracking than MRAC and Adaptive proportional-integral-derivative (A-PID), respectively, validating its effectiveness.

Branded car dealerships with best revenue by serviced car also have the best after-sales customers’ satisfaction level. The purpose of this paper is to present the analysis of the after-sales quality management practices adopted by dealerships with the best performance in terms of customer’s satisfaction and revenue and how such practices contribute to these results.

A multiple case study was performed with nine leader branded car dealerships in an emerging country, considering the entrance car. The performance indicators to evaluate customers’ satisfaction, revenue and operational indicators related to product support, brand manifestation and relationship with customers were identified. Quality management practices that support the best results achievement were analyzed.

The three dealerships that represent Asiatic brands have best customers’ satisfaction and revenue performance. These dealerships typically have different processes comparing with dealerships that represent European and American brands concerning to: continuous improvement management; warranties and stock management; services scheduling; offer bonuses to customers; and customers service that emphasizes focus on technical and commercial expertise.

This research considered indicators performance and, based on that, analyzed the dealerships’ practices that support the best performance. Such aspect has room for academic literature since the quality management research related to car industry focuses mainly on manufacturer and generates managerial insights to the car industry and its dealerships.

Several studies have aimed to develop robotic systems which move in transmission lines. Until this moment, all of them have a high weight and cost associated with the equipment and reduced battery autonomy time. In this context, this paper aims to propose the POLIBOT (POwer Lines Inspection roBOT) with low cost and weight, enabling the movement over the lines and an easier installation and remove.

The designed robot uses the Profiles Manufacturing Methodology (PMM). The construction of the robot mechanical structure uses modularized aluminum parts built through square profiles. Thus, it’s possible a drastic reduction in production time as well as cost reduction and weight when comparing this method with other manufacturing processes like foundry, for example. For hardware and software systems, the use of free and open source software causes a significant reduction in cost and project execution time. The benefits of using open source systems are immeasurable, both from academic and industrial applications.

The POLIBOT platform is one solution to the problem of inspection in power lines. With this robot, more lines are maintained with lower time. In its constructive aspect, the robotic mechanism is designed using principles of bioengineering. The use of this principle was successful, considering that obstacle transposition is performed with stability and low energy consumption.

The suggestion for future researches is to replace the battery for solar energy and construction in polymeric material to avoid high magnetic fields.

The commercial application is evident because manual inspections are inefficient, very expensive and dangerous. Thus, it is growing the number of researches that develop mechatronics systems for this kind of inspection.

The impact is the reduction of accidents because the present procedure requires precision of movements, where the pilot and electrical technician are close to high electrical and magnetic fields. In addition, for some tasks, the worker has to walk on the line to reach some important points. Thus, those tasks involve high risk of death.

The PMM methodology represents an innovation to the state of the art because others robotic mechanisms proposed for inspection tasks present total structure mass between 50 and 100 kg and POLIBOT has only 9 kg. Other fact is its price for implementation as this robot used the robot operating system (ROS) framework, what dispense the use of licenses. Other important features are that the robot performs the tasks autonomously, which reduces errors introduced by the operator and its low manufacturing cost as compared with other projects.

This study aims to theoretically introduce the notion of responsible managing as educational practice (RMEP).

The study is an essay. Traditionally assumed as individual-driven, rational, neutral and unproblematic, the author alternatively considers management not as managerialism but as a social practice that needs to be responsible.

The author posits that responsible management involves educational experiences enacted through practical wisdom. In this context, education herein is understood not as a scholastic practice taught in business schools or offered within professional training, but that may occur in informal contexts such as managing.

RMEP may contribute to a better comprehension of responsible management in practice. The author draws on the epistemology of practices and the notion of phronesis to support his thesis – that managing can be responsible when assumed as an educative practice performed through practical wisdom and people’s mutual education.

This paper aims to offer a perspective to interpret qualitative data drawing on the introduction of the notion of “embodied practice-based research”.

Drawing on a comprehensive literature review to support a meta-theoretical approach, we developed a theoretical essay.

The body is not only a field of studies but a mean of study as well. The embodied practice-based research is an inquiry style to access the tacit texture of social action and cognition.

Embodied practice-based research may impact qualitative researchers’ education and the way to report methodological proceedings and data report.

The core contribution of the paper is the introduction of a new research style able to change how researchers’ bodies may be used in qualitative management research.

This paper aims to understand how members of an organization with different backgrounds form an inter-professional knowing (IPK) from a collective authorship practice (CAP).

This is a qualitative research drawn on an ethnomethodological approach on the committee responsible for the public policies of the waterfront for the city of João Pessoa, Brazil. The researchers spent one year observing the committee’s meetings.

The main result points out that IPK is a singular practice that emerges from the organization members’ different backgrounds in a collective authorship process.

It may be possible to adopt the notion of CAP as a methodology to address complex organizational problems.

This paper presents the notion of IPK from a CAP based on an ethnomethodological approach.

This chapter investigates the political and economic contexts of the controversy about the causes of the increase of income concentration in Brazil during the 1960s. That was the most important economic debate that took place under the military dictatorship that ran the country from 1964 to 1985. The perceived sharp increase in income inequality posed a challenge to the economic legitimation of the military regime, which had by the early 1970s achieved high rates of economic growth. This chapter discusses the apparent paradox of relatively open economic debate during a period of political repression, as well as its international dimension as reflected in the role played by institutions such as the World Bank.