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This study aims to explore the relationship between innovation and strategic management in contemporary enterprises, emphasizing the navigation of organizational change for sustainable competitive advantage. This study addresses the challenge of adapting to dynamic environments and the critical role of leadership, organizational culture and collaboration in successful innovation management.

The authors used the typology research design and comparative analysis to explore the principles and strategies underlying different innovation approaches. This study examines their impact on organizational structures, resource allocation and the integration of technological advancements with managerial practices.

The authors developed a typology of two innovation management models. The sequential approach emphasizes phased and incremental innovation, while the simultaneous approach advocates for dynamic and comprehensive integration of innovation across the organization. Each model presents distinct advantages and challenges, underscoring the need for a tailored approach based on the enterprise’s context and objectives. Mature companies may benefit from the sequential approach to gradually evolve their innovation, while new and high-tech-intensive companies can leverage the simultaneous approach for dynamic and continuous innovation.

Future research should examine local bodies and trade unions’ perception on the energy crisis’ impact toward rural entrepreneurship.

The findings are useful to Greek and European policymakers and rural micro-entrepreneurs as the experience of dealing with several previous crises can be a useful tool when dealing with current and future crises.

This study enhances understanding of the complex interplay between organizational innovation and strategy. The authors recommend further exploration of emerging technologies, cultural values, collaboration, sustainable practices and changing customer behavior to boost innovation capabilities and achieve success.

Intellectual capital (IC) plays a crucial role in today’s volatile business landscape, yet its measurement remains complex. To better navigate these challenges, the authors propose the Integrated Intellectual Capital Measurement (IICM) model, an innovative, robust and comprehensive framework designed to capture IC amid business uncertainty. This study focuses on IC measurement models, typically reliant on secondary data, thus distinguishing it from conventional IC studies.

The authors conducted a systematic literature review (SLR) and bibliometric analysis across Web of Science, Scopus and EBSCO Business Source Ultimate in February 2023. This yielded 2,709 IC measurement studies, from which the authors selected 27 quantitative papers published from 1985 to 2023.

The analysis revealed no single, universally accepted approach for measuring IC, with company attributes such as size, industry and location significantly influencing IC measurement methods. A key finding is human capital’s critical yet underrepresented role in firm competitiveness, which the IICM model aims to elevate.

This is the first SLR focused on IC measurement amid business uncertainty, providing insights for better management and navigating turbulence. The authors envisage future research exploring the interplay between IC components, technology, innovation and network-building strategies for business resilience. Additionally, there is a need to understand better the IC’s impact on specific industries (automotive, transportation and hospitality), Social Development Goals and digital transformation performance.

This study addresses the pivotal role of digital transformation (DT) in the post-pandemic business landscape, identifying a notable gap in comprehending strategic adaptations and digital communication amidst the complexities of the digital era. It seeks to illuminate practical insights for businesses navigating through DT by intertwining its technological and organizational aspects.

Employing a conceptual approach, this paper synthesizes existing literature and theoretical frameworks related to DT, integrating its technological, strategic and organizational dimensions. It utilizes real-world instances to elucidate the digital era’s practical implications and strategic adaptations. The study also proposes a research agenda that spotlights pressing DT issues, challenges and actionable strategies for businesses.

Despite DT’s inherent complexity, the paper reveals that it is crucial for businesses navigating the contemporary digital landscape. It underscores the importance of strategic adaptations in DT, highlighting their implications on customer experiences and organizational structures amidst the evolving technological and market dynamics. Moreover, it accentuates the significance of effective digital communication strategies in enhancing user experiences and conveying value propositions adeptly.

This paper brings vital aspects of DT impacting modern organizations, offering invaluable insights for practitioners and scholars aiming to comprehend and navigate DT’s complexities. The identified research gaps underscore the necessity for further exploration, aiming to broaden DT’s theoretical and practical facets.