The present study on mobility behaviour in winter sports is based on the premise that this segment of the transport market is distinguished by particularly high costs for…
Abstract
The present study on mobility behaviour in winter sports is based on the premise that this segment of the transport market is distinguished by particularly high costs for influencing or changing behaviour. Indeed both theoretical and empirical research show transport as a whole to be one area of human behaviour in which costs are particularly high. In such a context efforts to promote more environment‐friendly behaviour are inevitably limited by high conversion costs, of a subjective nature.