Philipp Piroth, Marc Sebastian Ritter and Edith Rueger-Muck
This study examines the relationship between personality traits and the willingness to buy groceries online. Our research is based on research on consumer values regarding online…
Abstract
Purpose
This study examines the relationship between personality traits and the willingness to buy groceries online. Our research is based on research on consumer values regarding online grocery shopping (OGS), and the authors argue that customer values are aggregated states of personality traits. The authors, therefore, propose the predictive power of personality traits toward OGS usage adoption.
Design/methodology/approach
For a more thorough evaluation of the matter, the authors conducted an online administered questionnaire resulting in N = 678 valid responses and conducted structural equation modeling using IBM AMOS (Vers. 25).
Findings
The authors found that none of the five personality traits had a significant influence on the attitude toward OGS. However, subjective norm had strong influence on attitude, and both subjective norm and attitude were solid predictors of purchase intention for groceries online. Unsurprisingly, the attitude toward OGS was higher for consumer groups with prior experience. The results indicate a high relevance of peer groups in the decision-making process of buying groceries online and the crucial importance of the initial purchase.
Practical implications
Practitioners, therefore, may resort to marketing the strategies to peer groups and initial purchasing behavior and address the level of experience with the usage of OGS, as well as situational aspects. This may be facilitated by precisely targeted online marketing activities and marketing service strategy adaptations.
Originality/value
This is the first study to examine the influence of personality traits toward the willingness to conduct OGS with an emphasis on the lower overall adoption within Germany. The authors furthermore validate the predictive power of the theory of planned behavior (TPB) construct for the economically attractive market segment of OGS by adapting and enhancing the scope of previous research.
Details
Keywords
Antonio Davola and Gianclaudio Malgieri
The attempt to establish a common European framework for core platforms' duties and responsibilities toward other actors in the digital environment is at the core of the recent…
Abstract
The attempt to establish a common European framework for core platforms' duties and responsibilities toward other actors in the digital environment is at the core of the recent scholarly debate surrounding the Digital Markets Act (DMA) proposal. In particular, the everlasting juxtaposition between the “data power” – as emerging from recent cases (Section 2) – that dominant tech companies enjoy and the concept of consumer sovereignty (Section 3) lies at the core of the proposal's attempt to identify digital core platforms as market gatekeepers. Accordingly, this chapter critically investigates the divide between power imbalance and consumer sovereignty in light of the architecture designed by the DMA, with a specific focus on its effectiveness in identifying gatekeepers' power drivers (Section 4). After highlighting the main critical aspects of the pertinent rules, opportunities for fruitful developments are then identified through the reframing of some of the notions considered in the proposal, and namely the role of “lock-in” effects and “data accumulation” (Section 5). Lastly, this chapter suggests that the DMA advancements – while desirable – are bound to be fragmentary in the absence of a wider appraisal of the nature of data power imbalance dynamics in the modern digital markets (Section 6).
James M. Wilson and Alvise Favotto
The Arsenale was the largest medieval industrial enterprise, famous for its assembly line. Management faced extreme variations between peace-time and war-time demands. Satisfying…
Abstract
Purpose
The Arsenale was the largest medieval industrial enterprise, famous for its assembly line. Management faced extreme variations between peace-time and war-time demands. Satisfying these unpredictable and sudden demands for a large, complex product with a multiple years–long production cycle was challenging. The purpose of this study is to analyze the Arsenale’s operations and supply chain arrangements, and to identify and assess their management policies. We also track its development and investigate its influence on other countries.
Design/methodology/approach
The research methodology used is archival research with content analysis of text and graphic representations of production processes.
Findings
These reveal that Venice’s supply chain management evolved from simply exploiting woodlands as needs arose, to a managed forest with planned planting, cultivation and harvesting, ending with the active modification of growing trees so their natural growth was artificially shaped to satisfy production requirements. Instead of fabricating components in their factory, the Venetians formed them by shaping the trees while they were still growing. These arboriculture techniques then provided a planned and regular supply of high-quality components that purely natural processes provided only randomly.
Research limitations/implications
There may be undiscovered archival documents despite the authors’ best efforts. The development of this historic supply chain reflects modern managerial concerns.
Practical implications
Modern restorations of historic ships and buildings use some of the fabrication methods identified, although the more intensive techniques would require higher volume production.
Social implications
This reveals historical forestry practices emphasised long-term needs and sustainable use.
Originality/value
To the best of the authors’ knowledge, this is a unique long-term investigation of an integrated production system and considers its influence on Iberian, French, British and American forestry and ship building. The close integration of production requirements with forestry practices was a novel finding.