Search results

1 – 1 of 1
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 9 October 2017

Roger Pizarro Milian and Marc Gurrisi

The purpose of this paper is to empirically examine how entrepreneurship education is being marketed to students within the Canadian university sector.

879

Abstract

Purpose

The purpose of this paper is to empirically examine how entrepreneurship education is being marketed to students within the Canadian university sector.

Design/methodology/approach

A content analysis of the webpages representing 66 entrepreneurship education programs in Canada is performed.

Findings

Entrepreneurship education is found to be framed as providing students with a collaborative learning experience, useful hands-on skills with real world applications and an entrepreneurial mindset.

Research limitations/implications

This study looks at only one type of promotional material, and thus, further research is needed to triangulate its findings.

Originality/value

This is the first study that empirically examines the marketing of entrepreneurship education in Canada.

Details

Education + Training, vol. 59 no. 9
Type: Research Article
ISSN: 0040-0912

Keywords

1 – 1 of 1
Per page
102050