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Halal tourism is a growing segment that represents a potentially attractive niche. However, although increasing, it is still a young and residual area of academic research. This paper aims to explore its concept, boundaries and various streams to offer a clarifying vision for researchers and tourism managers.

A systematization of the state of the art was carried out based on the papers contained in Web of Science and Scopus databases. Moreover, papers not indexed in these repositories (conference papers, book chapters, etc.) were searched through scientific social networks mainly.

In spite of recent efforts, halal tourism is a field of study still in a very early stage; however, on a practical level, the number of halal products and services is starting to increase worldwide. Nevertheless, there are challenges for the tourist industry in moving towards the authentication of the halal tourism offer, including among them the role of new technologies and the digital economy.

This paper offers a comprehensive analysis of halal tourism research. It highlights its main areas, gaps and questions for debate. In this line, a research agenda is proposed.

The first problem when diving into this topic is the confusion caused by a number of terms intended to designate the same concept, in addition to the lack of a shared interpretation on what Islam requires from tourism services to secure their acceptability. This paper aims to contribute to the clarification of what halal tourism is, as it seems to be the most appropriate term to refer to practices allowed when travelling, in accordance with the Islamic law.

A synthesis of the current situation was carried out, based on the papers contained in Web of Science and Scopus databases. Moreover, a consultation of tourism experts was implemented to extract a number of practical implications for the promotion and development of this segment.

As the literature review suggested, halal tourism is a field of study that is still in a very early stage. In spite of this fact and the ambiguity found, halal tourism can be understood as the offer of tourist services designed to meet the needs of Muslim tourists in accordance with their religious obligations.

It is imperative to offer halal services (food, worship facilities, etc.) to attract this type of tourists. However, the diversity of interpretations has prevented the existence of one single certification. The lack of knowledge on this market is the main obstacle to overcome.

This paper contributes to clarifying the conceptualization of halal tourism. It takes a theoretical review and experts’ view as a preliminary step to study this topic in more depth.

This paper aims to explore the effect of three destination competitiveness attributes: core resources and attractors, supporting factors and destination management on the tourist perceived behavioral control, perceived value, trust and tourists’ intention to visit halal tourism destination in Indonesia.

Quantitative data is collected by conducting an online survey. Using data from 244 Muslim respondents in Indonesia, this study applies a partial least square-structural equation modeling to test and estimate relationships among variables.

The results show that perceived behavioral control, perceived value and trust directly influences the intention to visit halal tourism. Subsequently, supporting factors also directly affect the intention to visit halal tourism, whereas the other attributes of destination competitiveness that is core resources and attractors and destination management have an indirect relationship or act as mediating variable to the intention. Destination management performs as a driving force of intention to visit halal tourism through the three variables, namely, perceived behavioral control, perceived value and trust. Meanwhile, core resources and attractors only have an indirect relationship through trust.

There are limitations of the data collection, the respondent of the survey in this study is Muslim tourist, for wider range of region the study should also be conduct not only for Muslim respondent but also non-Muslim respondent to get comprehensive data of halal tourism market in Indonesia.

This study provides insights to the government and stakeholders about domestic tourist intentions toward halal tourism destinations. This study also makes some recommendations for elements that can be used to increase tourist acknowledgement of halal tourism, acquire the domestic tourist market and increase state revenue through halal tourism.

This study has substantial implications; halal tourism in Indonesia has a promising economic future. The tourism industry is not only intended to increase government revenue but has also contributed to environmental sustainability. The study reveals the significance of destination management in halal tourism. Hence, to make Indonesia a leading country in halal tourism, Indonesia needs to fulfill the tourism destination competitiveness among others to implement sustainable tourism and enhance the infrastructure, promotion, services and environmental aspects.

This study offers a framework model related to halal tourism focus on destination competitiveness as part of the knowledge contributions. Besides, the findings of the study can be the references for the stakeholders to take any strategic decision with regards to attract tourists’ intention to visit halal tourism destinations.

On a global scale, the Muslim-friendly hospitality business has intensified hotel competition. Given the paucity of research on the important service quality characteristics of Muslim-friendly hotels, this study aims to identify the major themes encountered by tourists at Muslim-friendly hotels.

The research used content analyzes (qualitative) to examine 1,250 reviews using Leximancer software. Data were gathered from the online travel website booking.com. The top 10 Islamic hotels according to Crescent ranking were taken into a data set.

Qualitative (narratives) analysis showcased nine key themes, namely, “hotel,” “staff,” “food,” “room,” “location,” “pool,” “facilities,” “cleanliness” and “Wi-Fi.” Furthermore, the findings of this study contribute to filling research voids in the literature by distinguishing themes linked with halal hotel “satisfaction” from those associated with “dissatisfaction.”

The findings of this research offer valuable visions into halal-hotel travelers’ overall experiences based on user-generated content and facilitate the identification of the dominant themes linked with a different value for money ratings.