Frank Bodendorf, Manuel Lutz, Stefan Michelberger and Joerg Franke
Cost transparency is of central importance to reach a consensus between supply chain partners. The purpose of this paper is to contribute to the instrument of cost analysis which…
Abstract
Purpose
Cost transparency is of central importance to reach a consensus between supply chain partners. The purpose of this paper is to contribute to the instrument of cost analysis which supports the link between buyers and suppliers.
Design/methodology/approach
Based on a detailed literature review in the area of cost analysis and purchasing, intelligent decision support systems for cost estimation are identified. Subsequently, expert interviews are conducted to determine the application possibilities for managers. The application potential is derived from the synthesis of motivation, identified applications and challenges in the industry. Management recommendations are to be derived by bringing together scientific and practical approaches in the industry.
Findings
On the one hand, the results of this study show that machine learning (ML) is a complex technology that poses many challenges for cost and purchasing managers. On the other hand, ML methods, especially in combination with expert knowledge and other analytical methods, offer immense added value for cost analysis in purchasing.
Originality/value
Digital transformation allows to facilitate the cost calculation process in purchasing decisions. In this context, the application of ML approaches has gained increased attention. While such approaches can lead to high cost reductions on the side of both suppliers and buyers, an intelligent cost analysis is very demanding.
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Taeyoung Kim, Jing Yang and Myungok Chris Yim
This research aims to understand consumer responses to corporate social responsibility (CSR) during an unprecedented public health crisis. Specifically, two studies were conducted…
Abstract
Purpose
This research aims to understand consumer responses to corporate social responsibility (CSR) during an unprecedented public health crisis. Specifically, two studies were conducted to investigate how companies’ different CSR initiatives in the early stage of COVID-19 would influence consumers’ advocacy intention according to their focus (i.e. targets of institutional CSR). The first study examined the moderating role of individuals’ CSR expectancy on the effects of companies’ CSR initiatives on consumers’ brand advocacy intention. The second study further extends the findings of Study 1 by examining the mediating role of perceived brand motive.
Design/methodology/approach
Two between-subject online experiments were conducted to explore the impact of three types of institutional CSR initiatives (i.e. community, employee and consumer-centered CSRs) on brand advocacy. Study 1 (N = 380) examined the moderating role of CSR expectancy in influencing consumer responses to institutional CSR initiatives. Study 2 (N = 384) explored the underlying mechanism through examining the mediating role of a company’s value-driven motivation in the process.
Findings
Study 1 indicated that institutional CSR, regardless of type, was more effective in generating a more significant brand advocacy intention than a promotional message, measured as a baseline. The impact of different kinds of institutional CSR on consumers’ brand advocacy intentions was significantly moderated by their CSR-related expectations. Specifically, individuals with moderate to high CSR expectancy showed higher brand advocacy intentions in both consumer- and employee-centered CSR initiatives than the promotional message. In comparison, those with low CSR expectancy only showed higher brand advocacy intentions in the community-centered CSR initiative. In addition, as individuals’ CSR expectations rose, the mediation effect of the perceived value-driven motivation became stronger.
Research limitations/implications
The current study includes guiding principles to help companies effectively respond to COVID-19 as corporate citizens by demonstrating the importance of individuals’ CSR expectancy across three CSR initiatives. This study used real-life examples of how leading companies were stepping up CSR efforts and suggested an approach that aligns CSR behaviors with the urgent and fundamental human needs of COVID-19.
Originality/value
In line with the CSR goal of maximizing benefits for stakeholders, this study’s findings signal that situational changes determine CSR expectations and that companies must be highly susceptible to the changes in consumers’ expectations of CSR and their appraisal process of CSR motives to maximize its CSR value.
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Manuel Sotelo-Duarte and Beatriz Gónzalez-Cavazos
This study aims to propose increasing the number of dimensions around current intergenerational influence (IGI) construct and renaming it to intergenerational brand influence…
Abstract
Purpose
This study aims to propose increasing the number of dimensions around current intergenerational influence (IGI) construct and renaming it to intergenerational brand influence (IGBI). This research describes the development and validation of the items comprising the dimensions of this new construct.
Design/methodology/approach
This study performed a literature review to identify potential dimensions for IGBI based on previous research about IGI. Analysis of items used to measure IGI was conducted to establish a set for each dimension. A structured, self-administered survey was used. Item reduction, measure validation and regression analysis were conducted to measure the predictive validity of the instrument. Moreover, three separate studies were conducted to develop and validate IGBI construct.
Findings
IGBI quantifies the various interactions that contribute to intergenerational brand transfer. The interactions could be classified according to one of the five IGBI dimensions: communication, recommendation, observed behavior, good impression and co-shopping with parents.
Practical implications
IGBI recognizes the relevance of influence behaviors such as children observing their parents buy a brand, children participating in shopping and children attempting to develop a good impression through brand loyalty. The first two behaviors indicate the importance of brands advocating purchase behavior as a family activity. The measure of good impression suggests that consumers use brands to maintain family connections, which should be considered a pertinent brand strategy.
Originality/value
This study develops the aforementioned five IGBI dimensions that describe the interactions between parent–child consumers that result in brand transfer.
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Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Eduardo Torres-Moraga and Ferran Calabuig Moreno
This study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares it with advertising and conventional sponsorship.
Abstract
Purpose
This study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares it with advertising and conventional sponsorship.
Design/methodology/approach
An experiment with 809 subjects is conducted by analyzing 20 one-minute video clip stimuli from a Premier League soccer game divided into four formats: two formats of VAR sponsorship, advertising, and conventional sponsorship.
Findings
The results show that the indicators of recall, credibility, and perceived congruence improve when the VAR sponsorship format is used.
Originality/value
This is the first manuscript to examine the effectiveness of a new type of sponsorship: VAR sponsorship. This manuscript provides metrics that will guide practitioners on whether to use this type of sponsorship.
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Luisa Fernanda Rodríguez-Hevía, Laura Rodríguez-Fernández and Luis Manuel Ruiz-Gómez
The purpose of this research is to study what factors influence European citizens in their interaction with government in the EU regions. It analyses the differences across…
Abstract
Purpose
The purpose of this research is to study what factors influence European citizens in their interaction with government in the EU regions. It analyses the differences across European regions, taking account of each region’s degree of economic development and incorporating different spatially tailored approaches into the analysis.
Design/methodology/approach
A logistic regression analysis was used to establish whether the profiles of e-Government users differ according to the development tier they live in and other explanatory variables: socio-demographic, digital skills and type of internet connection.
Findings
This research identifies regional inequalities in EU citizens’ digital behaviour with public administration. This statistical study of European regions allows to better apprehend the profile of the EU’s e-citizens and offers conclusions to explain citizens’ behaviour, highlighting the influence of several variables.
Originality/value
Given the lack of pan-European e-government studies at a regional level, this article provides a comparative analysis for the European Union and gives insights into the behaviour of European e-citizens, highlighting the presence of digital inequalities in Europe depending on the region where citizens reside.
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This paper addresses the nexus of domiciliary care demand and vulnerable migrant women recruited as domestic workers, focusing on the role of two types of organizations operating…
Abstract
Purpose
This paper addresses the nexus of domiciliary care demand and vulnerable migrant women recruited as domestic workers, focusing on the role of two types of organizations operating at the meso-level: commercial companies and nongovernmental organizations. The purpose of this paper is to identify the ways in which these organizations seek to change the dynamics of paid domestic work and explore how they attempt to shape the voice of domestic workers and their employers.
Design/methodology/approach
An actor-based approach is applied to the metropolitan area of Lisbon, a relevant setting for empirical research given local developments in the realms of care, employment, migration, and public policy. Qualitative case study techniques of data collection and analysis are adopted. The analysis is based on institutional records and open-ended interviews with managers of commercial companies and activists of nongovernmental organizations. Background contributions are drawn from interviews with domestic workers, private employers, and privileged informants.
Findings
Data from fieldwork demonstrate that the organizations under examination offer a significant and innovative contribution to raise and shape the voice of both paid domestic workers and their employers. More than introducing a radical perspective on the nature or content of domestic work, these organizations are engaged in stimulating a more efficient and sustainable organization of paid care in private households.
Research limitations/implications
Given the novelty of the approach, the present analytical endeavour is chiefly exploratory and much of the regulatory interactions and behavioural patterns remains in the penumbra. Suggestions for future research include a more systematic and detailed scrutiny of the role of organizations, as well as the incorporation of other institutional actors such as state bodies and charitable organizations active in this field.
Social implications
The findings show that commercial companies and nongovernmental organizations may become increasingly influential in the negotiation of working conditions for domestic workers while they remain highly experimental collective actors. The policy recommendation is to incorporate them as privileged subjects and actors in the public debate about the topical nexus of care crisis and migrant domestic labour. From the standpoint of social policy, the marketization of care provision is still lacking this crucial step: empowering representative bodies and fostering dialogue between them.
Originality/value
The original emphasis on a meso-level of analysis and the choice of empirical qualitative examination – against a normative landscape of public regulation at the top and individualized actors down below – furthers the understanding of the topic and paves the way to promising developments in both scholarly research and policy debate.
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Manuel Idrovo Arguello, Diego Monferrer Tirado and Marta Estrada Guillén
The purpose of this paper is to analyse the influence of service quality dimensions as determinants of the emotional and relational behaviours experienced by the client in bank…
Abstract
Purpose
The purpose of this paper is to analyse the influence of service quality dimensions as determinants of the emotional and relational behaviours experienced by the client in bank branches in the post-crisis context experienced by Spanish financial institutions.
Design/methodology/approach
Data taken from a total of 1,125 customers were analysed through structural equations modelling (EQS6.1) to test the relationships of the proposed model’s variables.
Findings
The results support the hypotheses stated, with the exception of the influence of a service quality dimension (servicescape) on emotions during the service. In fact, the dimensions of the service quality of an intangible nature (personnel, outcome and social) are determinants of the positive emotions and relational behaviours of clients around the service provided by the branches. For its part, servicescape quality, of a more tangible nature, exerts indirect influence on the other dimensions that compose the quality of service.
Practical implications
This paper provides senior bank executives established evidence on the degree of influence of the different dimensions in relation to the quality of service in the bank branch. Furthermore, it emphasises the importance of emotional factors during service as essential elements in strengthening customer–staff relationships under a non-transactional dynamic.
Originality/value
This paper has adopted an analytical holistic, theoretical and empirical perspective on the impact of the different dimensions of service quality (servicescape, personnel, outcome and social) as well as to the emotions experienced by banking customers during services and its lasting effect on customer engagement and customer advocacy.
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Misbegotten, misnamed, antisocial homo oeconomicus is nowcontrasted with the more human personae of homo oeconomicushonorabilis, the “open”/ “Semi‐economic Man”of Pantaleoni and…
Abstract
Misbegotten, misnamed, antisocial homo oeconomicus is now contrasted with the more human personae of homo oeconomicus honorabilis, the “open”/ “Semi‐economic Man” of Pantaleoni and Marshall, the still arcane homo oeconomicus humanus of Nitsch and Malina, and (most recently) the positivistic (neo‐) homo socio‐economicus of Etzioni et al., which ‐‐in turn – harks back to Smith′s Theory of 1759‐90. Showing the essential identity of modern economics and Aristotle′s oikonomikē, and recognising the ozone layer as pre‐eminent among once‐free but now very scarce resources (chrēmata ) that have to be utilised efficiently and administered prudently, the author joins forces with Herman Daly et al. in proposing an Aristotelian/Biblical homo oeconomus as a “Good Steward” in the spirit of Frigerio′s L′Economo Prudente (1629) and qualitative improvement over the being who has masqueraded as homo oeconomicus. Uniting this prudent conservator and caretaker of our natural endowment with “Homo Faber, the Subject‐creator of Social Economy” of an earlier work yields the antithesis of the veritable homo oeconomicus impudens of Classical‐Neoclassical infamy.
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Education was an enduring feature of the modern Protestant missionary movement. Historiographically, however, scholarship on the subject is often fragmented geographically and…
Abstract
Purpose
Education was an enduring feature of the modern Protestant missionary movement. Historiographically, however, scholarship on the subject is often fragmented geographically and focused on the micro contexts in which missionary education occurred. The purpose of this paper is to explore the nuances of the missions‐education relationship, using a particular case study, in order to indicate alternative ways of conceptualising that relationship. It focuses on a small New Zealand evangelical mission working in Bolivia from 1908 and utilises the concept of “sites” to indicate the complexities that need to be considered in any particular study of missions and education.
Design/methodology/approach
Educational activities and explanatory factors pertaining to the Bolivian site of missionary education are re‐constructed from missionary archives. Different voices, agendas and readings are acknowledged in this re‐construction. In this way the article moves from a plain narrative about the mission and its educational activities to a more conceptual attempt to explain the application of education in the Bolivian context. The archives are read in the light of both historiography and theory.
Findings
The article indicates that a simple or monochrome reading of the missions‐education relationship is deficient. It grapples with the reasons why an explicitly evangelistic mission invested considerable energy and resources in education. Using the concept of “sites” it argues that this emphasis on education can be explained by a set of complex and overlapping factors reflecting historical timing, evangelical culture or mentalité, missionary geographical origins and local socio‐political context. While this will not explain all “sites” of missionary education, the approach is a model of how to construct a complex reading that enables us to discern multiple voices and motivations.
Originality/value
This article addresses a lacuna of conceptual scholarship on missionary education. Furthermore it attempts to shift the focus onto four relatively neglected aspects in missions‐education scholarship: missionary projects from colonial contexts, the South American context, the early twentieth century, and conservative evangelicalism.