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Article
Publication date: 4 December 2017

Manuel Baptista

The purpose of this paper is to present and analyse the development and marketing tourism strategy of Melgaço and determine how nature radical sports can be implemented as a core…

273

Abstract

Purpose

The purpose of this paper is to present and analyse the development and marketing tourism strategy of Melgaço and determine how nature radical sports can be implemented as a core product, complemented with Alvarinho wine and its tradition.

Design/methodology/approach

The information used to develop the present paper is based on the recently developed tourism strategic and marketing plan for the municipality of Melgaço, which, by its turn, is supported on a variety of primary data and official regional, national and international sources.

Findings

Melgaço has a range of singular natural resources where it is possible to practice river and mountain sports throughout the year, a competitive factor compared to other destinations. With a positioning and communication strategy based on its distinctive features, the municipality wants to be perceived as “the most radical nature tourism destination in Portugal”, and hence, it has increased its touristic flows and improve economic and social indicators.

Originality/value

This paper presents the evolution and present situation of the tourism sector in Melgaço, as well as the main challenges, opportunities and lines for development.

Details

Worldwide Hospitality and Tourism Themes, vol. 9 no. 6
Type: Research Article
ISSN: 1755-4217

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Article
Publication date: 24 April 2020

Zara Hammerschlag, Geoff Bick and John Manuel Luiz

The purpose of this study is to explore how African fintech firms adapt their marketing strategies for successful market expansion into new African countries.

2206

Abstract

Purpose

The purpose of this study is to explore how African fintech firms adapt their marketing strategies for successful market expansion into new African countries.

Design/methodology/approach

This exploratory study is qualitative in nature and utilizes semi-structured interviews at 14 African fintech firms.

Findings

The study reveals that, during intra-Africa expansion, firms adapt their marketing strategies by working with local people, prioritizing customer education, creating personal relationships with customers, adapting their communication strategies and pricing strategies and using social media. The strategies that have been most effective involve including the community in the marketing process, prioritizing relationships, segmenting customers geographically, educating customers about products, using local distribution partners and having a flexible approach to strategy adaptation.

Practical implications

It has been argued that technological innovation in Africa in areas such as financial services is a critical driver of its future development, because of the opportunity it presents to promote financial inclusion. Through an increase in venture capital investment on the continent, technological innovations in financial services have grown exponentially, and this study contributes to the understanding of the marketing strategies employed to gain market traction.

Originality/value

This study proposes that African fintech firms adopt a bottom-up, value proposition-driven marketing strategy to successfully navigate the environment. The proposed framework provides a lens through which to understand the components of successful strategy adaptation in Africa, against the backdrop of the unique market challenges inherent in this emerging market continent.

Details

International Marketing Review, vol. 37 no. 2
Type: Research Article
ISSN: 0265-1335

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Book part
Publication date: 5 November 2016

Patrícia Pereira

In port cities with declining industries, waterfront redevelopment is one major part of the competitive agenda. The increasing economic importance of service, leisure, and tourism…

Abstract

In port cities with declining industries, waterfront redevelopment is one major part of the competitive agenda. The increasing economic importance of service, leisure, and tourism industries created an opportunity to reuse urban waterfront areas no longer considered profitable. Parque das Nações in Lisbon is a product of such a process: It’s a newly built mixed-use waterfront neighborhood, planned, and developed, first and foremost, to be the site of Expo ’98. This former industrial and port area has been emerging in the last 15 years as a “showcase” for Lisbon: a piece of the competitive strategy of the Portuguese capital. Its public spaces are an important part of that strategy and have been managed in order to remain particularly safe and clean.

On one hand, Parque das Nações is a socially homogenous elite residential neighborhood, on the other hand, it is emerging as a new metropolitan centrality characterized by an intense mobility and by an increasing concentration of urbanites carrying on work and leisure related activities. It is the coexistence of these two complementary and contradictory dynamics that shapes the interactive logic of public life in the area.

This chapter explores the use, appropriation, and interaction patterns afforded by the public spaces of Parque das Nações. I discard both the idealized conception of public spaces that characterizes them as havens of diversity and accessibility and the more contemporary idea of public spaces as empty spaces that no longer promote encounters with others, serving exclusively as marketing tools for real-estate developers. Instead, I argue that the production of urban areas such as Parque das Nações is a socially unequal process resulting in excessively planned and controlled public spaces. However, when they attract different populations for different reasons, these spaces might foster unexpected, emergent, or even transgressive uses and interactions that promote public space vitality.

Details

Public Spaces: Times of Crisis and Change
Type: Book
ISBN: 978-1-78635-463-1

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Article
Publication date: 28 December 2020

Pedro Manuel Amaya, Doris Esenarro Vargas, Ciro Rodriguez Rodriguez, Violeta Vega and Jorge López Bulnes

The purpose of this paper is to present the first economic valuation of four environmental attributes of the Yanachaga–Chemillén National Park (PNYCH – Parque Nacional…

137

Abstract

Purpose

The purpose of this paper is to present the first economic valuation of four environmental attributes of the Yanachaga–Chemillén National Park (PNYCH – Parque Nacional Yanachaga-Chemillén) in Peru.

Design/methodology/approach

This study included households in three cities adjacent to the PNYCH and assessed the willingness to pay (WTP) for preservation efforts of these natural services to avoid the predicted loss in forest area by 2030 (currently 143,425 hectares per year).

Findings

The results showed that the average WTP was US$0.695 (2.3197 soles) per household annually. Added to all households in Peru (9 million), this is equivalent to approximately 6.255 million dollars annually.

Practical implications

The economic valuation of these attributes is complementary to the contingent valuation and can have a significant impact, as this data influences decision-making and public policies focused on conserving forests and biodiversity.

Social implications

Upon using the choice experiment (CE) model, the attributes that have the most significant impact on inhabitants’ well-being were economic benefits. The flora and fauna coverage attributes were beneficial for the inhabitants of the place because they valued the proposed recovery and conservation program in a positive and differential way.

Originality/value

From the collection of valuable economic data, the novelty lies in using the CE method, which has not yet been applied in valuations of natural ecosystem services in Peru.

Details

World Journal of Engineering, vol. 18 no. 4
Type: Research Article
ISSN: 1708-5284

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Article
Publication date: 3 October 2016

Manuel Ramón Tejeiro Koller

The purpose of this paper is to contribute to the development of a new perspective on adaptive strategy design. It examines the concept of adaptive advantage, as such a new…

4168

Abstract

Purpose

The purpose of this paper is to contribute to the development of a new perspective on adaptive strategy design. It examines the concept of adaptive advantage, as such a new perspective, and seeks to improve its understanding and application. The study of its origins leads to a solid comprehension of the concept and the proposal of a certain company profile. This could serve as a foundation for further research and as benchmark for companies trying to be more responsive to change and ultimately more resilient.

Design/methodology/approach

Three theories of the area of adaptability, namely, organization ecology, corporate demography and complexity-based thinking, have been studied conducting a review of the relevant literature of each one. After drawing out the individual contributions, a definition of adaptive advantage is offered and the question about its implementation in an organization is posed. Consequently, indicators of the three elements impacting adaptability, innovation culture, decision-making style and accumulated experience are measured in a sample of “old” and innovative firms. In order to do so, three questionnaires have been used, resulting in a case description of an archetype of adaptive companies.

Findings

It is shown that the expected elements are present, but in a lesser degree than expected. In conclusion, the trial study shows a pattern of “old,” innovative firms, whose cultures promote innovation, are analytic and adaptive in their decision making and have relatively high levels of accumulated experience.

Originality/value

This general review improves the comprehension of a complex concept currently under debate in the field of strategic planning. It explains the areas of the firm implicated in the achievement of adaptive advantage and tries to clarify a practical application of the concept.

Details

Journal of Organizational Change Management, vol. 29 no. 6
Type: Research Article
ISSN: 0953-4814

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Article
Publication date: 17 December 2021

Albertina Paula Monteiro, Cláudia Pereira and Francisco Manuel Barbosa

This study aims to construct two environmental disclosure indices (EDI), one obtained from the mandatory reporting (annual report) and the other from the voluntary reporting…

947

Abstract

Purpose

This study aims to construct two environmental disclosure indices (EDI), one obtained from the mandatory reporting (annual report) and the other from the voluntary reporting (sustainability report), to compare their evolution. In addition, the authors developed and evaluated a conceptual model that aims to analyse if the two EDI are affected by industry, environmental certification, lucratively and corporate governance attributes. The legitimacy, signalling and voluntary disclosure theories are used to support the theoretical relationship between the company’s characteristics, corporate governance and environmental disclosure.

Design/methodology/approach

Using the content analysis technique, the authors have developed two indices to assess the level of environmental disclosure in the companies’ mandatory and voluntary reporting. In addition, to analyse the determinants of EDI, the authors applied the technique of multiple linear regression using panel data.

Findings

Based on Portuguese listed companies (Euronext-Lisbon), the results, from 2015 to 2017, exhibited an increase of 14.6% and 25.8% for the EDI obtained from the annual reports and for EDI obtained from the sustainability reporting, respectively. In addition, the results revealed that the environmental certification, lucratively, number of members on board and number and proportion of women of the board directors tend to affect the annual reporting EDI. Regarding the sustainability reporting EDI, the results showed that the environmental certification, lucratively and proportion of independent members of the board of directors have an impact on it.

Research limitations/implications

The study focuses on quantitative rather than qualitative disclosures and it brings some insights to the theoretical field.

Practical implications

The results obtained can assist corporate decision-making processes regarding the improvement of environmental disclosure, both on the mandatory annual report and on voluntary sustainability reports.

Originality/value

This study brings new perspectives to this topical issue in accounting. Originally, this study is applied to Portuguese listed companies and it shows different trends and determinants of environmental disclosure when included in the annual reporting or sustainability reporting.

Details

Meditari Accountancy Research, vol. 31 no. 3
Type: Research Article
ISSN: 2049-372X

Keywords

Available. Content available
Article
Publication date: 13 June 2024

Enrique Ogliastri

296

Abstract

Details

Academia Revista Latinoamericana de Administración, vol. 37 no. 2
Type: Research Article
ISSN: 1012-8255

Available. Content available
Book part
Publication date: 30 May 2017

Abstract

Details

Brazil
Type: Book
ISBN: 978-1-78635-785-4

Abstract

Details

The Emergence of Modern Hospital Management and Organisation in the World 1880s–1930s
Type: Book
ISBN: 978-1-78769-989-2

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Book part
Publication date: 26 November 2021

Salomé Lopes Coelho

The work of Henri Lefebvre Rhythmanalysis, Space, Time and Everyday Life (2004) is generally known as the original proposer of rhythmanalysis, inspired by the last chapter of…

Abstract

The work of Henri Lefebvre Rhythmanalysis, Space, Time and Everyday Life (2004) is generally known as the original proposer of rhythmanalysis, inspired by the last chapter of Gaston Bachelard's book La dialectique de la durée (1963), entitled ‘Rhythmanalysis’. Nevertheless, it was the Portuguese philosopher Lúcio Pinheiro dos Santos who developed the notion of rhythmanalysis. In this chapter I address this episode of the genealogy of rhythmanalysis aiming to contribute to a broader understanding of its context of origin. I also present fragments of a rhythmanalysis exercise developed in Caminito, Buenos Aires, as part of my research in the field of art studies. Following a pre-Platonic notion of rhythm (Benveniste, 1966), I draw on those fragments as much as on the reflexive confrontation of rhythmanalysis with feminist and ch'ixi epistemologies (e.g., Haraway, 1988; Rivera, 2018) in order to propose what I come to call rhuthmanalysis.

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