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The construction industry contributes to economic development by providing physical equipment and infrastructures. However, it also generates some undesirable outputs such as waste and environmental pollution, especially in developing countries. Due to the importance of the green supply chain management (GSCM) philosophy, for solving these problems, the current study aims to evaluate the drivers of GSCM adoption in the construction industry of Iran.

This research uses a descriptive and practical methodology. The participated experts in the study include senior managers of the construction department in Rasht municipality who had relevant academic education and suitable experiences in urban and industrial construction. The experts took part in both qualitative and quantitative phases of the research, namely verification of the drivers extracted from literature and ranking them in ascending order. In the quantitative phase, Step-Wise Weight Assessment Ratio Analysis (SWARA) as a new multi-criterion decision-making (MCDM) method is used to evaluate the drivers of GSCM adoption using MATLAB software.

The results show that environmental management systems, green product design and innovational capability with weights of 0.347, 0.218 and 0.143 are the most significant sub-drivers, respectively. The less important factor is an investment in environmental technology.

This study evaluated the motivational factors of GSCM in the construction industry. The findings help governments, companies and green supply chain (GSC) managers to improve their knowledge about GSCM and make the best decisions to decrease environmental pollution.