Manoj Arora, Harpreet Singh and Sanjay Gupta
In the era of digitalization and technology, tremendous changes have taken place in the taxi industry worldwide. The traditional taxi service has transformed into the latest…
Abstract
Purpose
In the era of digitalization and technology, tremendous changes have taken place in the taxi industry worldwide. The traditional taxi service has transformed into the latest innovative technology-based e-hailing service. There are innumerable factors that drive the user adoption of e-hailing apps. This study aims to primarily concentrate on identifying, analyzing and ranking these factors which have an impact on the user intention toward using e-hailing apps.
Design/methodology/approach
The e-hailing app users in the state of Punjab and Chandigarh are the target population for the study. A fuzzy analytical hierarchy process technique has been applied to analyze and codify the determinants that influence the user intention of adopting e-hailing apps. The primary factors that have been considered for the study are social influence, perceived usefulness, facilitating conditions, perceived ease of use, self-efficacy, perceived risk, compatibility and trust.
Findings
The study revealed that “Perceived Usefulness” is the factor that influences user intention to use e-hailing apps the most, while “Perceived Risk” the least. The sub-criteria codified in the top priority was as follows: “Overall, I find the e-hailing app useful in booking a taxi (C15)”; “I do not need some people to use e-hailing apps (C52); “I believe e-hailing app is compatible with existing technology (C61).” The sub-criterion “E-hailing app service provider keeps its promise (C72)” was demonstrated to have the least impact on the user intention of adopting e-hailing apps.
Research limitations/implications
The study has been confined to only eight factors selected from the extended technological acceptance model framework and some related technology acceptance theories. Some more other factors may have an impact on user adoption of e-hailing apps, which need to be added further. Also, the scope of the study should be enhanced by expanding the geographical area beyond the selected region.
Practical implications
The findings of the study enable the e-hailing service providers and marketers to understand the users’ intention in a better way, to make improvements in e-hailing apps and formulate strategies accordingly.
Originality/value
The previous literature provides the base to the present study for identifying the factors affecting user behavioral intention toward e-hailing apps and information technology. The findings and results of the present research make value addition to the existing knowledge base.
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Abhinandan Kumar Jain and Kaveri Misra
In early 2013, Mr. Deepak Kumar, Chairman and Group CEO of MakeMyTrip1 (MMT), summoned a meeting to discuss about redesigning the MMT Homepage2. It was a three-hour meeting at the…
Abstract
In early 2013, Mr. Deepak Kumar, Chairman and Group CEO of MakeMyTrip1 (MMT), summoned a meeting to discuss about redesigning the MMT Homepage2. It was a three-hour meeting at the Hindustan Conference Room at the company's head office in Gurgaon, India. Theis meeting was attended by key members of the homepage website redesign team comprising the CBO, Analytics head, User Experience (UX) head, Product head and the Tech head (CTO). As a pre-read for the meeting, Ajay Singh, Product Head, shared his findings3 that could help in defining the issues faced by visitors to the homepage of MMT.
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![Indian Institute of Management Ahmedabad](/insight/static/img/indian-institute-of-management-ahmedabad-logo.png)
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Manoj Kumar, Neha Gahlawat, Sumanjeet Singh, Pankaj Chamola, Devkant Kala and Minakshi Paliwal
This research aims to investigate the showrooming phenomenon in the context of the evolving omnichannel shopping landscape, which seamlessly integrates both physical and online…
Abstract
Purpose
This research aims to investigate the showrooming phenomenon in the context of the evolving omnichannel shopping landscape, which seamlessly integrates both physical and online retail channels. Showrooming, wherein customers browse products in physical stores but ultimately purchase from online competitors, poses a potential threat to the job security and job satisfaction of sales staff in brick-and-mortar (B&M) stores. To address this issue, this study explores the relationship between showrooming, self-efficacy, sales performance, job insecurity and job satisfaction of sales staff, using the job demands-resources (JDR-R) model as a theoretical framework.
Design/methodology/approach
This research employs quantitative research methods and gathers data from 219 sales staff working in Indian retail stores. Structural equation modeling is used to test the proposed hypotheses.
Findings
The results indicate that showrooming is associated with a decrease in the self-efficacy, sales performance and job satisfaction of sales staff. Furthermore, the result indicates that showrooming is positively associated with increased job insecurity among the sales staff.
Originality/value
This study offers valuable contributions to existing literature and offers insights for both retailers and salespeople regarding the potential repercussions of showrooming. It also suggests coping strategies to address the challenges posed by showrooming and the behavior of showroomers.
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Sapna Pandit, Manoj Kumar, R.N. Mohapatra and Ali Saleh Alshomrani
This paper aims to find the numerical solution of planar and non-planar Burgers’ equation and analysis of the shock behave.
Abstract
Purpose
This paper aims to find the numerical solution of planar and non-planar Burgers’ equation and analysis of the shock behave.
Design/methodology/approach
First, the authors discritize the time-dependent term using Crank–Nicholson finite difference approximation and use quasilinearization to linearize the nonlinear term then apply Scale-2 Haar wavelets for space integration. After applying this scheme on partial differential, the equation transforms into a system of algebraic equation. Then, the system of equation is solved using Gauss elimination method.
Findings
Present method is the extension of the method (Jiwari, 2012). The numerical solutions using Scale-2 Haar wavelets prove that the proposed method is reliable for planar and non-planar nonlinear Burgers’ equation and yields results better than other methods and compatible with the exact solutions.
Originality/value
The numerical results for non-planar Burgers’ equation are very sparse. In the present paper, the authors identify where the shock wave and discontinuity occur in planar and non-planar Burgers’' equation.
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Payel Das, Manoj Gaur Chintaluri, Santanu Mandal, Sarath Babu, V.V. Prasad Kotni and Raghu Raman
This study explored the enabler role of novelty-seeking and materialistic values on technology-based outcomes: usefulness, ease of use and enjoyment of virtual tourism…
Abstract
Purpose
This study explored the enabler role of novelty-seeking and materialistic values on technology-based outcomes: usefulness, ease of use and enjoyment of virtual tourism. Furthermore, this study explored the direct effects of Gen Z’s word-of-mouth intentions. The study also explored the contingent effects of gender and educational level.
Design/methodology/approach
Survey-based responses were gathered from 342 Gen Z participants using specific filtering criteria to ensure sample representativeness. Subsequently, the final responses were analysed using partial least squares.
Findings
The findings suggest a significant role for novelty-seeking and materialistic values in Gen Z’s overall perception of virtual tourism. Furthermore, with higher perceived usefulness, ease of use and enjoyment, Gen Zs are more inclined to share positive word-of-mouth for virtual tourism experiences.
Originality/value
This study aims to explore the orientation of Gen Zs toward virtual travel experiences in an emerging economy such as India. Implications for managers and practitioners are also discussed.
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Nimmy A. George, Nimitha Aboobaker and Manoj Edward
Drawing from the deontic justice theory and the social exchange theory, the purpose of this study attempts to identify the relationship between perceived corporate social…
Abstract
Purpose
Drawing from the deontic justice theory and the social exchange theory, the purpose of this study attempts to identify the relationship between perceived corporate social responsibility (CSR) and employees' affective commitment, mediated through organizational trust. Furthermore, the authors seek to understand how the attitude of employees toward the importance of CSR, moderates the aforementioned relationship.
Design/methodology/approach
The respondents for this descriptive study were drawn from a sample of 500 employees working in manufacturing companies in India. Self-reporting questionnaires were administered among the respondents, who were selected through the judgment sampling method. Measurement model analysis was done using IBM AMOS 21.0 and path analytic procedures using PROCESS 3.0 macro was used to test the proposed hypotheses.
Findings
Results revealed that there is a significant indirect effect of all three dimensions of CSR on affective commitment, through organizational trust. The conditional indirect effects varied significantly, and it was identified that both employee-CSR and customer-CSR had a significant indirect effect on employee affective commitment. However, social/nonsocial CSR did not have a conditional indirect effect on affective commitment, through attitude toward the importance of CSR and organizational trust.
Research limitations/implications
The cross-sectional nature of the study does not allow inference of causality and pose limitations for generalization of results. Though the limitation of common method bias is inherent in studies with self-reporting measures, the authors adopted several procedural remedies to minimize its effect. The study results, particularly the role of attitude toward the importance of CSR need to be tested among employees in different industry sectors. Future studies should examine the same theoretical model in different nations, where CSR activities are not mandated by law.
Originality/value
This study is pioneering in conceptualizing and empirically testing a theoretical model that examined the combined influence of perceived CSR, employees' attitude toward the importance of CSR and organizational trust on their affective commitment toward the organization. This study extends the literature by examining the indirect/mechanisms linking CSR and employees' affective commitment. Exploring more on the employee individual differences and its influence on organizational outcomes will definitely improve individual and organizational functioning.
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Tarun Pal Singh, Arun Kumar Verma, Vincentraju Rajkumar, Ravindra Kumar, Manoj Kumar Singh and Manish Kumar Chatli
Goat milk yoghurt differs from cow milk yoghurt in that it has a different casein composition and content, which presents several technical challenges, including consistency with…
Abstract
Purpose
Goat milk yoghurt differs from cow milk yoghurt in that it has a different casein composition and content, which presents several technical challenges, including consistency with an appropriate flavor.
Design/methodology/approach
In this study, the antioxidant potential and phytochemical profiling of the fruits (pineapple and papaya) and vegetable (carrot) extracts was evaluated and the effect of their purees on the quality and stability of stirred goat milk yoghurt (GMY) were investigated. The qualities of stirred GMY with carrot (CrY), pineapple (PaY) and papaya (PpY) purees were assessed against the product without puree (CY).
Findings
The carrot puree had the highest moisture, ash contents and pH value. The carrot extract had the highest DPPH radical scavenging activity, while the pineapple extract had the highest total phenolic value (1.59 µg GAE/g) and flavonoids content (0.203 µg CE/g). The scanning of all the puree extracts in GC-MS indicated that 5-hydroxymethylfurfural was a major component. The phytochemical quantification of the extracts through multiple reaction monitoring (MRM) against 16 compounds showed the presence of sinapic acid, cinnamic acid, pthalic acid, ferulic acid, 4-OH-benzoic acid, 3-OH-benzoic acid, p-coumaric acid, caffeic acid and vanillic acid in different quantities. The addition of purees and storage period had a significant (p < 0.05) effect on the moisture, pH, titratable acidity, syneresis, viscosity, color values and sensory properties of the products. In all the samples after 15 days of storage, Streptococcus thermophilus and Lactobacillus bulgaricus counts remained above the recommended level of 106CFU/g. Stirred GMY sample produced with pineapple puree showed a higher syneresis and viscosity, but the CrY sample demonstrated the highest antioxidant activity. The developed formulations remained stable with minimum changes in quality and sensory attribute during refrigerated storage for 10 days.
Originality/value
This study suggests that addition of fruit and vegetable improve the viscosity and sensory perception of the product with minimal use of synthetic flavor and preservatives.
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Sarang Joshi, Manoj Kharat, Rakesh Raut, Sachin Kamble and Sheetal Kamble
The purpose of this paper is to examine the relationships between supplier development practices (SDPs) and supplier-buyer relationship practices from the supplier’s perspective…
Abstract
Purpose
The purpose of this paper is to examine the relationships between supplier development practices (SDPs) and supplier-buyer relationship practices from the supplier’s perspective (SBRSP), and seek to understand how specific SDPs may impact a buyer’s operational performance as well as supplier-buyer relationship practices.
Design/methodology/approach
The authors conducted a survey of 512 respondents from the different manufacturing firms in India and applied structural equation modelling to test a structural model that proposes the impacts of various efforts of SDPs on a buyer’s performance as well as SBRSP.
Findings
The study concludes that SDPs and SBRSP together improve the relationship between a buyer and supplier, and this improved relationship leads to competitive advantages (CAs) followed by profitability. Results indicate that supplier perspective of buyer-supplier relationship can be improved under the condition of SDPs and SBRSP together. SDPs are driven by productive measure and competitive pressure, whereas customer uncertainty is found to be statistically insignificant.
Research limitations/implications
The study was carried out in North Maharashtra Industrial Zone of India, where the auto sector and machine/components manufacturing firms have been established for a considerable period of time. Results of the study are limited to manufacturing organizations predominantly focussing on the automobile sector and machine/components manufacturing firms.
Practical implications
This study provides significant insights into the specific impact of various SDPs and SBRSP for both academics and practitioners. SDPs along with SBRSP practices lead to improvement in the relationship leading to CAs. SBRSP suggests that trust, long-term commitments and the supplier’s perspective are important practices for relationship improvement.
Originality/value
The current study attempts to identify what are the success factors for the supplier-buyer relationship from the supplier’s perspective and SDPs and how the supplier-buyer relationship can be improved under the condition of SDPs and SBRSP. Hence, the aim is to develop a more thorough understanding of the outcomes of a supplier-buyer relationship improvement from both buyer’s and supplier’s perspective, under the conditions of supplier development to achieve CAs leading to profitability. Furthermore, the study analyses the effect of the improved supplier-buyer relationship for achieving CAs leading to profitability.