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Article
Publication date: 1 June 2003
Manny Maceda, Alistair Corbett and Vernon Altman
Examines the strategies of 30 companies that managed to substantially improve margins, and notes that some are achieving remarkable results. Looks at three companies which looked…
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Abstract
Examines the strategies of 30 companies that managed to substantially improve margins, and notes that some are achieving remarkable results. Looks at three companies which looked beyond internal cost cuts and found dramatic profit improvements and these were: Starbucks, Kroger and Nexfar. These are recommended as they have dug deeper for today’s “hidden” treasure, which has improved long‐term business prospects.
Details
Journal of Business Strategy, vol. 24 no. 3
Type: Research Article
ISSN: 0275-6668