Gourishankar S. Hiremath, Hari Venkatesh and Manish Choudhury
The purpose of this paper is to examine whether the emotions and sentiments related to the outcome of the sporting event influence the investment making process.
Abstract
Purpose
The purpose of this paper is to examine whether the emotions and sentiments related to the outcome of the sporting event influence the investment making process.
Design/methodology/approach
This study uses the data on stock prices of firms sponsoring the Indian premier league (IPL) teams and data on Indian stock market. The event-study frameworks along with autoregressive moving average and GMM regression are employed to empirical quantify the impacts of the performance of the IPL teams on the stock market returns of the sponsors’ stocks and response of Indian stock market to the outcome of T-20 international matches.
Findings
The paper finds that the team winning IPL title in a season has a positive impact on the returns of the sponsors’ stocks of a particular team, whereas loss of team has a negative impact on returns. The outcome of the cricket matches played by team India in the T-20 has a negligible effect on the Indian stock market.
Practical implications
The finding of the study implies the coexistence of emotions and rationality at different points in time and the relevance of adaptive market hypothesis to explain such time-varying behavior.
Originality/value
The present investigation is first of its kind to test whether the performance of the IPL cricket team can influence the stock returns of the sponsors. This research shows that sentiment related to sports event such as cricket influences the decision-making process and thus affects underlying stock prices.
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Abhishek Behl, Manish Gupta, Vijay Pereira and Justin Zuopeng Zhang
Manish Gupta, Priyanko Guchait, Ofra Shoham-Bazel, Naresh Khatri, Vijay Pereira, Shlomo Tarba and Arup Varma
Debajani Sahoo, Rachita Kashyap and Manish Agarwal
This case study is designed to enable students to formulate the strategic planning process in relation to an organization’s resources; assess the critical tasks required for the…
Abstract
Learning outcomes
This case study is designed to enable students to formulate the strategic planning process in relation to an organization’s resources; assess the critical tasks required for the company’s business planning for growth and market expansion; and examine the importance of the value delivery process for the company, its customer and its employees. At the end of the case discussion, students will learn how to plan their business in an emerging market by using their existing resources, where the business stands at present and where it may go in the coming future.
Case overview/synopsis
The case study discusses how Byju’s, an Indian multinational educational technology company, revolutionized student learning programs through its innovative strategic implementation. It explores the company’s growth and expansion strategy by considering a strength, weakness, opportunity and threats analysis. It elaborates on how Byju’s acquired various companies in India and other countries to become an international technology-based educational brand with 150 million users in 2022. The case study also highlights the marketing and promotional strategy used by the company on online and offline platforms. The case study elaborates on the value delivery process and its importance for customer and employee satisfaction. Despite its success in the Indian market, Byju’s faced tough challenges in the US and European markets, such as lower-than-expected growth rates and lower subscription numbers, even though it followed the same strategy as in the Indian market. The acquisition and celebrity strategy works in emerging economies such as India but not in developed countries. The company’s return on investment was down owing to the high costs it had incurred over the years on market acquisitions and marketing promotions. The growing competition was also expected to bring more challenges for Byju’s. New players such as Tata Studi and YouTube planned to enter the market. Byju Raveendran and his management group had to decide whether to maintain or change the current market offering to reflect market developments to satisfy their customers and employees. They also had to determine whether the main components of the marketing strategy, such as the company’s ongoing value delivery process and ongoing strategy toward the target audience, partners and rivals, are advantageous to the firm or not. The team was in dilemma whether the marketing planning process was going in the right direction and how to make all elements of its businesses more efficient in dealing with the issues. Raveendran kept asking questions about to what extent it is still possible to alter the marketing plan.
Complexity academic level
The case study is appropriate for discussion in courses such as marketing management, service marketing and strategic marketing management, whether they are part of an undergraduate program (Bachelor of Business Administration [BBA]), a postgraduate program in business management (Master of Business Administration [MBA]) or an executive-level program (executive MBA). The breadth of business topics addressed and the intricacy of the scenario make this case study best suited to be used after the semester as either a culminating project or as a seminar discussion for undergraduates (BBA). The case study can also be discussed in the marketing management course (graduation level) under the marketing and service strategy chapters.
Subject code
CSS8: Marketing
Supplementary material
Teaching notes are available for educators only.
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Rifat Kamasak, Deniz Palalar Alkan and Baris Yalcinkaya
There is a growing interest in the use of HR-based Industry 4.0 technologies for equality, diversity, and inclusion (EDI) issues yet the emerging trends of Industry 4.0 in EDI…
Abstract
There is a growing interest in the use of HR-based Industry 4.0 technologies for equality, diversity, and inclusion (EDI) issues yet the emerging trends of Industry 4.0 in EDI implementations and interventions are not fully covered. This chapter investigates the emerging themes regarding EDI and Industry 4.0 interaction through Google-based big data that show the actual interest in Industry 4.0 and EDI. Drawing on a web analytics method that tracks the real click behaviours of web users through querying combined sets of keywords, the study explores the trends and interactions between Industry 4.0 technologies and EDI-related HR practices. Our search engine results page (SERP) analyses find a high volume of queries and a significant interest between EDI elements and artificial intelligence (AI) only. In contrast to the suggestions of the extant literature, no significant user interest in other Industry 4.0 applications for EDI implementations was observed. The authors suggest that other Industry 4.0 technologies such as machine learning (ML) and natural language processing (NLP) for EDI implementations are in their early stages.
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Tanushree Mahato and Manish Kumar Jha
There has been a substantial increase in the implementation of programmes that aim to enhance the livelihoods of rural people by organizing them into groups, emphasizing women…
Abstract
Purpose
There has been a substantial increase in the implementation of programmes that aim to enhance the livelihoods of rural people by organizing them into groups, emphasizing women towards achieving women empowerment, which is one of the key goals of the Sustainable Development Goals (SDGs). This study aims to assess the impact of participation in self-help groups (SHGs) under the National Rural Livelihood Mission (NRLM) on the political empowerment of rural tribal women in India.
Design/methodology/approach
This study is based on primary data collected using a multistage random sampling method. Field research is conducted in the state of Jharkhand, primarily focusing on women belonging to the scheduled tribe category. The propensity score matching technique derives the results using the psmatch2 command in STATA.
Findings
The results show a significant positive change in women's access to voting rights, awareness of various government schemes and entitlements, political awareness and participation, campaigning during elections and leadership positions after participation in SHGs under NRLM.
Originality/value
The existing literature indicates that research on the empowerment of tribal women through participation in SHGs is scant. This study makes a novel contribution by examining the effectiveness of participation in SHGs under NRLM on the political empowerment of tribal women in rural India. This study will provide significant insights to the government, policymakers, practitioners and researchers working on SHGs and tribal women’s empowerment.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-06-2023-0489
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Tanushree Mahato and Manish Kumar Jha
This study aims to assess the impact of participation in self-help group (SHG) on the psychological empowerment of rural tribal women.
Abstract
Purpose
This study aims to assess the impact of participation in self-help group (SHG) on the psychological empowerment of rural tribal women.
Design/methodology/approach
Primary data was collected using multistage random sampling from the rural women of Jharkhand, India. The propensity score matching method was adopted using the psmatch2 command in STATA.
Findings
The results show a significant positive change in women’s self-esteem, self-confidence, self-efficacy, autonomy, knowledge and skills, reduction in agony and quality of life after participation in SHG. This reveals that participation in SHG has a significant positive impact on the psychological empowerment of rural tribal women.
Originality/value
Despite the numerous studies on rural women’s empowerment, there is little evidence of literature focusing on the impact of participation in SHG on psychological empowerment, specifically in the tribal context. This study primarily focuses on women belonging to the scheduled tribe category of Jharkhand, one of the poorest states of India.
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Akhil Khajuria, Modassir Akhtar, Manish Kumar Pandey, Mayur Pratap Singh, Ankush Raina, Raman Bedi and Balbir Singh
AA2014 is a copper-based alloy and is typically used for production of complex machined components, given its better machinability. The purpose of this paper was to study the…
Abstract
Purpose
AA2014 is a copper-based alloy and is typically used for production of complex machined components, given its better machinability. The purpose of this paper was to study the effects of variation in weight percentage of ceramic Al2O3 particulates during electrical discharge machining (EDM) of stir cast AA2014 composites. Scanning electron microscopy (SEM) examination was carried out to study characteristics of EDMed surface of Al2O3/AA2014 composites.
Design/methodology/approach
The effect of machining parameters on performance measures during sinker EDM of stir cast Al2O3/AA2014 composites was examined by “one factor at a time” (OFAT) method. The stir cast samples were obtained by using three levels of weight percentage of Al2O3 particulates, i.e. 0 Wt.%, 10 Wt.% and 20 Wt.% with density 1.87 g/cc, 2.35 g/cc and 2.98 g/cc respectively. Machining parameters varied were peak current (1-30 amp), discharge voltage (30-100 V), pulse on time (15-300 µs) and pulse off time (15-450 µs) to study their influence on material removal rate (MRR), tool wear rate (TWR) and surface roughness (SR).
Findings
MRR and SR decreased with an increase in weight percentage of ceramic Al2O3 particulates at the expense of TWR. This was attributed to increased microhardness for reinforced stir cast composites. However, microhardness of EDMed samples at fixed values of machining parameters, i.e. 9 amp current, 60 V voltage, 90 µs pulse off time and 90 µs pulse on time reduced by 58.34, 52.25 and 46.85 per cent for stir cast AA2014, 10 Wt.% Al2O3/AA2014 and 20 Wt.% Al2O3/AA2014, respectively. SEM and quantitative energy dispersive spectroscopy (EDS) analysis revealed ceramic Al2O3 particulate thermal spalling in 20 Wt.% Al2O3/AA2014 composite. This was because of increased particulate weight percentage leading to steep temperature gradients in between layers of base material and heat affected zone.
Originality/value
This work was an essential step to assess the machinability for material design of Al2O3 reinforced aluminium metal matrix composites (AMMCs). Experimental investigation on sinker EDM of high weight fraction of particulates in AA2014, i.e. 10 Wt.% Al2O3 and 20 Wt.% Al2O3, has not been reported in archival literature. The AMMCs were EDMed at variable peak currents, voltages, pulse on and pulse off times. The effects of process parameters on MRR, TWR and SR were analysed with comparisons made to show the effect of Al2O3 particulate contents.
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– The purpose of this paper is to examine the mediating role of trust in the relationship of justice and employee engagement (EE) in Indian B-schools.
Abstract
Purpose
The purpose of this paper is to examine the mediating role of trust in the relationship of justice and employee engagement (EE) in Indian B-schools.
Design/methodology/approach
Multiple regression was carried out on the responses obtained from 320 academics working in different Indian B-schools.
Findings
The results showed that vertical trust (VT) partially mediates the procedural justice (PJ) and the EE relationship. Distributive justice, PJ, VT and EE were found to be significantly correlated with each other.
Research limitations/implications
A very important implication from the findings is that the research will help the Indian B-schools engage their employees in a better manner and face the challenging environment. Future research can be carried out on finding the mediating effects of leader member exchange on VT-EE relationships with other levels of higher education.
Originality/value
The current study empirically proved that a good level of PJ leads to a high level of VT and which ultimately results in engaged academics in Indian B-schools.
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Sang M. Lee, Hong‐Hee Lee, Jinhan Kim and Sang‐Gun Lee
This paper seeks to understand effects of ASP utilization on organization performance measured in terms of satisfaction and educational effectiveness on the part of the customer…
Abstract
Purpose
This paper seeks to understand effects of ASP utilization on organization performance measured in terms of satisfaction and educational effectiveness on the part of the customer firm.
Design/methodology/approach
This study follows the positivist approach. After a research framework was developed and hypotheses defined, based on a thorough ASP literature review, data were collected from small firms which use ASP services. Results were discussed to suggest strategic directions of ASPs.
Findings
The results show that when customer firms perceive good service at a reasonable fee, they exhibit a high level of satisfaction with the service provider. Customer satisfaction is found to be significantly related to organizational performance. Also, the education content of training programs significantly influences educational effectiveness, which in turn contributes to organizational performance by impacting customer service.
Research limitations/implications
The results of the study would help practitioners and researchers better understand ASP customers. The scope of this study is limited to leading IT adoption countries.
Originality/value
Based on the customer perspective, this paper delineates factors of ASP services that support small firms to be more successful.