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Social media, especially social media-based influencer marketing, has become an important factor in consumer decision-making. Studies have recently begun investigating how influencers affect consumer behaviour. Despite the increasing interest, the purpose of this study is to examine influencers’ evaluation impact on consumer behaviour are scarce.

An online study undertook research to gain further understanding. Specifically, the study examines the following: firstly, the impact of consumers’ perceived influencer credibility (IC), using the source credibility model in respect of purchase intention, attitude towards advertising and product; secondly, the impact of the organizational behaviour concept psychological ownership (PO) on consumer behaviour by showing that the concept has significant positive effects on attitude towards the product and purchase intention like in prior research; thirdly, the perceived connection and relationship between the influencer and consumer to understand the relations.

The results show that perceived IC serves as a significant criterion, determining purchase intention, attitude towards advertising and product, while contributing an instrument for transferring convincing messages, which increase the perceived connection to the influencer and the PO feeling for a product and, thus, influence consumer behaviour positively.

Theories on source credibility and a connection to the PO concept allowed to develop a framework to assess the importance of IC and its influence on consumers’ perception of the products that influencers advertise to better understand the interactions in the influencer marketing context.

Due to the recent disruptions caused by COVID-19, global supply chains are stress tested. The affected supply chains have interfered with market tonnage prices for the yield of perishable products like mangoes that are highly dependent on their quality. This research, through empirical findings, thus determines and comprehends the factors influencing mango quality (size).

A framework is developed for finding the potential factors of quality building on the previous literature and studies on the available topic. The data collection included face-to-face interviews comprising 240 farmers, hired managers and preharvest contractors in India's Jangaon, Rangareddy and Yadadri Bhuvanagiri districts of Telangana state. The data analysis is done using multiple regression, and the outcomes form the basis of the design of the experiments model.

The empirical insights support that the quality of mango is affected by factors such as the number of picking cycles, the cost of fertilizer, the variety of fertilizers used, the variety of pesticides used and pesticide application frequency. The direct implications are the benefit to farmers in improving mango quality and maximizing profit per yield cycle.

To the best of the authors’ knowledge, the first research that has specifically focused on holistically improving the quality(size) of mangoes.

The findings contribute to the perishable supply chain literature, specifically to the mango study, to comprehensively showcase the factors impacting the quality of mangoes and provide guidance to farmers regarding orchard practices.

The purpose of this study is to demonstrate how an academic library can use a library-led, public, positive, and broad faculty gratitude campaign to help a campus embrace a culture of open education.

Using a literature review of faculty outreach efforts in the area of open education and an examination of the psychology of persuasion, this library developed a gratitude campaign that consisted of a faculty video, letters from the provost, signed cards from students, door hangers, and the delivery of swag bags to faculty offices.

While it is challenging to assess how much an initiative may have changed campus culture, initial responses to the gratitude campaign have been overwhelmingly positive. In addition, it cost little or nothing to develop the campaign and materials can be reused in future events and initiatives.

Changing campus culture, maintaining momentum in a program with limited funding, and reaching reluctant faculty are all challenges for open education initiatives. Initiating a gratitude campaign can begin to address all of these by being public, positive, and inclusive. This case study describes how a campus could adopt any or all of the gratitude campaign strategies and it includes openly licensed examples, templates, and models for readers to use.

Open education and affordability efforts that use presentations, grant programs, and awards are common on academic campuses. However, when funding is tight or these efforts fail to reach new audiences, a gratitude campaign can make inroads where these traditional efforts are limited.

The purpose of this paper is to explore the operational implications and strategic actions involved in talent management (TM) in Scotland.

The paper is based on a literature review and focus groups comprising members of the Board of the Scottish Tourism Forum.

This paper finds that, in an industry with generally high labour turnover and rather negative public image as an employer, TM – in attracting, developing and retaining people – has significant potential to contribute to changing approaches to managing people and to improving opinions on careers in this sector.

Practical implications are that: individual businesses adopt TM approaches that best suit their business, employees and customers; industry bodies and leaders present exemplary practice in TM; business strategies including TM initiatives are actively supported by senior and operational managers in organisations; and educators develop, in liaison with the industry, toolkits for the implementation and evaluation of TM initiatives.

Any practitioner or academic interested in gaining insight into the practice and potential of TM, especially in the Scottish context, will find the paper valuable.

Strategic management.

Entry-level post-graduate management students at an MBA program; middle-level professionals in an executive management program.

Royal India Food Retail (RIFR) is an organized food retailer, head-quartered in Delhi, India. The firm has established 180 outlets across the three Indian states of Delhi, Chandigarh and Punjab, selling fruits and vegetables, full-range of staples, grocery items and essential non-food items and fast-moving consumer good products. Since its inception, RIFR has been making losses, owing to both unfavourable external conditions and poor strategic management. In 2014-2015, RIFR reported earnings before interest, tax, depreciation and amortization (EBITDA) loss of Rs 46m as against Rs 276m in 2013-2014 and Rs 346m in 2012-2013. This case examines the problems of RIFR, against the backdrop of an unfavourable industry structure and the need for astute decision making, and poses the question of what the next step for RIFR should be.

Developing a clear understanding of the business environment; understanding the challenges faced by businesses in emerging markets; highlighting the dynamics of a volume-driven vis-à-vis a margin-driven approach to business strategy; and the importance of resources as critical elements of strategy development.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 11: Strategy.

The present research study aims to understand the cause-and-effect reasons behind the job-hopping practices followed by Gen Z employees in the industry 5.0 in India. Further, in the tandem of efforts, the research study has examined the direct and indirect relationship among novice behaviour, social alienation and job-hopping in Gen Z in the information technology sector of Industry 5.0 in India.

The 533 Gen Z or millennial employees were chosen from northern India Industry 5.0 following the non-probability purposive sampling technique. The study follows the quantitative research approach, and the data were collected through a survey questionnaire based on standardized measuring instruments. Further, the gathered data were analysed using the structure equation modelling.

The study’s findings confer the significant direct impact of novice behaviour on job-hopping. While measuring the indirect relationship, the partial mediation effect was noticed in the relationship among novice behaviour, social alienation and job-hopping in the Gen Z employees of Industry 5.0 in India.

The present study will be beneficial to the investors to recognize the job-hopping reasons in Industry 5.0. Further, Gen Z employees and academicians will also receive insight into the cause and effect behind job-hopping. Such will minimize the gap between industry and academia and help Gen Z attain stable employment in Industry 5.0.

This paper examines the impact of the Covid-19 induced lockdown on selected vegetables to confirm if the vegetable supply chain was disrupted during that period. It attempts to see if direct marketing via FPOs/FPCs helped Indian farmers to cope with adverse situations aroused in vegetable marketing.

This study opted for mixed methods research. First, a granular data set comprising daily observation on wholesale price and the market arrival of vegetables were analysed. Descriptive statistics and Kalmogorov-Smirnov test were used to understand the severity of disruptions in the vegetable supply chain in India during the lockdown. Then, qualitative information from different stakeholders engaged in the vegetable marketing was collected through a phone survey and assessed using content analysis to comprehend how FPOs have helped farmer’s during this crisis.

This paper confirms disruptions in the vegetable supply chain. Quantities of chosen vegetables arriving in the mandis were significantly lower than in the previous year for all phases of lockdown. Consequently, prices were much higher than in 2019–2020 for both the lockdown and subsequent phases unlock. Results further suggest that those farmers who are already in networks of FPOs/FPCs are able to get benefited. It was also observed that direct marketing through institutional supports is being more explored in the regions where FPOs/FPCs already exist.

Since it is an exploratory study involving a small sample, the research results may lack generalisability.

This study provides scope for direct marketing through FPOs/FPCs in improving the food supply chain.