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The study aims to investigate the mediating role played by environmental attitude and environmental sensitivity in the influence of environmental knowledge on pro-environmental behavior. Specifically, the study examined whether both environmental attitude and environmental sensitivity act as serial mediators between environmental knowledge and pro-environmental behavior. This study also explored whether there are gender differences in how environmental knowledge affects pro-environmental behavior through environmental attitude and environmental sensitivity.

A survey tool was distributed to university students in the northern region of India who had studied environmental studies as a compulsory subject during one of their semesters in their higher education program. A total of 558 responses were analyzed through nonparametric partial least squares multigroup analysis using PLS-SEM.

The results indicated that environmental knowledge significantly affected pro-environmental behavior. Moreover, environmental attitude and environmental sensitivity played significant mediating roles between environmental knowledge and pro-environmental behavior. Additionally, the results showed that the serial mediation effect of environmental attitude and environmental sensitivity in the relationship between environmental knowledge and pro-environmental behavior was significant. However, the findings did not show any significant gender difference in how environmental knowledge influences pro-environmental behavior, mediated serially by environmental attitude and environmental sensitivity.

Although vast literature is available on the relationship between environmental knowledge and pro-environmental behavior, a few studies have shown environmental attitude and environmental sensitivity as mediators. In addition, this study fills the gap in the existing research by exploring how environmental attitude and sensitivity serially mediate the nexus between environmental knowledge and pro-environmental behavior, particularly across genders.

Growing concern about sustainability, which focuses on the triple bottom line, namely people, planet and profits, must integrate with local culture to ensure inclusive growth. Localized advertising themes adapted to suit a country’s culture borrow from that country’s culture. Global advertising themes, on the other side, influence and modify the existing culture of a nation. The present study looks at the potential of using traditional Indian sustainable themes to promote sustainability as a way of life, which can be used to craft advertising messages that contribute to the achievement of sustainable development goals (SDGs).

A content analysis of 395 advertisements displayed on Indian television during primetime has been done. Data have been analyzed using descriptive statistics.

The findings reveal that 4 SDGs (achieve gender equality, ensure affordable and clean energy, ensure good health and well-being and promote industry, innovation and infrastructure) out of a total of 17 SDGs find a place in 395 advertisements. They mostly appear for beauty and personal care products and automotive. Depictions of a frugal lifestyle, natural/green surroundings and women empowerment in advertisements “together” exemplify opportunities to use culture creatively in crafting advertising messages.

As the multinational companies embrace the trends towards globalization in advertising, they can also extend the traditional cultural values and lifestyle from a country like India, which tremendously and conspicuously contribute to sustainability to appeal “differently” to buyers. It would offer an opportunity to synergize the growth outcomes in a thoughtful manner.

This is an original piece of research, as no such study has already been conducted in India (to the best of researchers' knowledge).

The past few decades have seen a gradual convergence in corporate governance norms the world over, entailing a discernible shift towards shareholder primacy models. It holds particularly true of developing countries, many of which have steadily amended corporate governance norms to enhance the scope of shareholder rights. This is usually justified through the rationale that increasing protection for foreign investors and shareholders would mean greater investment in capital market and overall financial market development. In India, the shift coincides with a series of fundamental economic and financial policy reforms initiated in the 1990s: collectively and loosely referred to as “liberalisation”, this process marks a paradigm-shift from a tightly controlled welfare economy to one considerably more laissez-faire in its orientation. A fallout of which was that the need to attract and sustain foreign investments acquired an unprecedented significance. The purpose of this paper is to help the readers understand in this larger context the corporate law reform initiatives in India, particularly those pertaining to shareholder rights and allied issues.

This paper empirically tests the hypothesis that enhanced shareholder protection leads to greater levels of investments, and financial developments generally. It then uses regression analysis to detect if the change in corporate governance, making it more shareholder-friendly, has had any effect on growth in financial market. It is divided into two broad parts. The first tracks the evolution of corporate governance norms in India. A robust qualitative and quantitative analysis is used to determine the tilt towards a shareholder primacy regime that Indian corporate governance regime now displays. The second chapter deals with the regression analysis where the outcome variable is financial market growth, and explanatory variable is the change in the governance regime with relevant control variables.

The authors find that change in shareholder primacy corporate governance has little effect on financial market growth in India. The authors would suggest that instead of changing the law in books, more emphasis should be given to implement those regulations and increase the overall rule of law.

This is the first time that such a wide-scale study has been conducted in India, using Bayesian methods. It ought to be of immense value to professionals and academics both.

This study aims to examine the corrosion and flexural behaviour of advanced hybrid aluminium matrix nanocomposites (HAMNCs) made with a vacuum-assisted stir die casting (two-layer feeding) and reinforced with titanium oxide (TiO₂) and yttrium oxide (Y₂O₃) nanoparticles. The previous researchers have shown that TiO₂ and Y₂O₃ nanoparticles make aluminium composites much more resistant to corrosion and wear.

Salt spray corrosion tests were done on the samples over time as well as the pre-and post-corrosion morphology of the test samples was also investigated. The density, porosity and energy dispersive X-ray of the fabricated samples were observed.

It was observed that a lower corrosion rate of 0.127 mils/year and 0.573 mils/year was seen in the Al/5 Wt.%TiO₂/5 Wt.%Y₂O₃ (HAMNC1) and Al/7.5 Wt.%TiO₂/2.5 Wt.%Y₂O₃ (HAMNC3), respectively. It was evident from the results that the pores and densities of the samples varied with the filler concentrations and matrix filler wettability. HAMNC1 has the lowest values of density and porosity at 2.568 g/cm³ and 9.91%, respectively. At the same time, a significant improvement in the flexural strength of 72 N/mm² was also seen in the HAMNC1 configuration.

The proposed hybrid samples are well suited for aerospace and automobile structural components such as brake drums, discs, engine cylinders and fins.

The mixed influence evaluation of TiO₂ and Y₂O₃ nanoparticles with pure Al on composite samples has not been studied. This research aims to examine the combined influence of nanoparticles on the corrosion aspects of two-step feeding vacuum stir casted products, as well as their morphology.

The purpose of the present study is to contribute to the existing literature by examining the nexus and the connectedness between classes S&P Green Bond Index, S&P GSCI Crude Oil Index, S&P GSCI Gold, MSCI Emerging Markets Index, MSCI World Index and Bitcoin, during the pre-and post-Covid period beginning from August 2011 to July 2021 (10 years).

The study employs time-varying parameter vector autoregression and Quantile regression methods to understand the impact of events on traditional and upcoming asset classes. To further understand the connectedness of assets under consideration, the study used Geo-Political Risk Index (GPR) and Global Economic Policy and Uncertainty index (GPEU).

Findings show that these markets are strongly linked, which will only expand in the post-pandemic future. Before the pandemic, the MSCI World and Emerging Markets indices contributed the most shocks to the remaining market variables. Green bond index shows a greater correlation and shock transmission with gold. Bitcoin can no longer be used as a good hedging instrument, validating the fact that the 21st-century technology assets. The results further opine that under extreme economic consequences with high GPR and GPEU, even gold cannot be considered a safe investment asset.

Financial markets and the players who administer and communicate their investment logics are heavily reliant on conventional asset classes such as oil, gas, coal, nuclear and allied groupings, but these emerging asset classes are attempting to diversify.