Sanjaya S. Gaur and Mandar Chapnerkar
– This paper aims to highlight an Indian festival’s contribution to cultural and economic well-being.
Abstract
Purpose
This paper aims to highlight an Indian festival’s contribution to cultural and economic well-being.
Design/methodology/approach
This study utilizes a qualitative approach to analyze the impacts of Ganesh Chaturthi festival, which is annually celebrated over a period of two weeks across the nation.
Findings
The study shows that the Ganesh Chaturthi festival fosters national cohesiveness, promotes communal harmony, preserves family values, helps maintain national identity, revitalizes the economy and fosters cultural tourism.
Research limitations/implications
This paper provides useful insights for policy makers, local government, businesses and community leaders for deriving optimal benefits from the annual Ganapati festival.
Originality/value
The Indian economy is developing very rapidly, and yet there is limited published literature available on the contribution of festivals to these developments.