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Article
Publication date: 1 October 1997

Madhu Agrawal and Nimish Thakkar

The pharmaceutical industry is characterized by high R&D costs and increasing competition. New pharmaceutical products are often provided patent protection to help companies…

5292

Abstract

The pharmaceutical industry is characterized by high R&D costs and increasing competition. New pharmaceutical products are often provided patent protection to help companies recoup their R&D costs. The end of this period of market exclusivity is a challenging period for these companies. Marketers need to develop creative product, promotional, and pricing strategies for those products nearing patent expiration. First, provides an overview to the history of drug patents. Second, discusses with recommendations the strategies commonly adopted by companies with products facing patent expiration.

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Journal of Product & Brand Management, vol. 6 no. 5
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 16 November 2010

Madhu Agrawal, Himanshu Choudhary and Gaurav Tripathi

The purpose of this paper is to explore the key reasons of lack of promotion of Buddhist tourist sites in India and compare the awareness of foreign and Indian tourists towards…

2221

Abstract

Purpose

The purpose of this paper is to explore the key reasons of lack of promotion of Buddhist tourist sites in India and compare the awareness of foreign and Indian tourists towards India as a destination for Buddhist sites vis‐à‐vis other countries such as Japan, Thailand and China.

Design/methodology/approach

The paper uses an exploratory research design. Data were collected using structured questionnaires administered to Indian and foreign tourists, interviews of officials in the tourism department and through internet sources.

Findings

Findings show a low level of awareness among both Indian and foreign tourists about India as a destination for Buddhist sites as compared to countries such as Japan, Thailand and China. Further, the findings to show a low level of engagement in promoting India as a destination for Buddhist tourism on part of tourist officials.

Practical implications

The paper develops insights into better promotion of Buddhist tourist sites in India.

Originality/value

The paper serves as a stepping stone towards future research on overlooked religious sites and their promotion.

Details

Worldwide Hospitality and Tourism Themes, vol. 2 no. 5
Type: Research Article
ISSN: 1755-4217

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Article
Publication date: 16 November 2010

Gaurav Tripathi, Himanshu Choudhary and Madhu Agrawal

The purpose of this paper is to explore the factors that could contribute towards the enhancement of the tourist experience at the Golden Temple site in Amritsar. The paper also…

1677

Abstract

Purpose

The purpose of this paper is to explore the factors that could contribute towards the enhancement of the tourist experience at the Golden Temple site in Amritsar. The paper also seeks to explore if there is any difference in the above mentioned factors based on the religion and the nationality of the respondents.

Design/methodology/approach

The paper uses an exploratory research design. Data were collected using structured questionnaires with open‐ended and close‐ended questions administered to the various tourist groups visiting the Golden Temple.

Findings

Significant differences between the factors contributing to the enhancement of the experience of the various tourist groups are expected.

Practical implications

The research findings will help the tourism industry to identify the factors that are important for various groups of tourists. This will help to improve the customer experience and thereby attract more tourists.

Originality/value

The study will add to better understanding of the factors contributing to enhancement of the tourist experience at religious sites.

Details

Worldwide Hospitality and Tourism Themes, vol. 2 no. 5
Type: Research Article
ISSN: 1755-4217

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Article
Publication date: 1 February 1995

Madhu Agrawal

International advertisers up to now continue to be confronted withthe question of whether to standardize or adapt their commercialmessages. This debate over the standardization…

13512

Abstract

International advertisers up to now continue to be confronted with the question of whether to standardize or adapt their commercial messages. This debate over the standardization versus adaptation issue has involved both advertising practitioners and academicians interested in transnational advertising issues for at least the past four decades. There are three schools of thought regarding international advertising: standardization, adaptation, and the contingency perspective. Aims to review and contrast the perspectives of practitioners (ad agencies as well as clients) and academicians to this problem over the past 40 years. Observes interesting differences over this time frame, both within each of the two groups and between them. Finds practitioners to have alternated between the adaptation and standardization approaches over the four decades with a trend towards standardization, while academicians have mostly advocated the adaptation approach over the 40 years examined.

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International Marketing Review, vol. 12 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 10 February 2022

Mansi Rastogi, Rupashree Baral and Jasmine Banu

This paper aims to provide relevant knowledge about entrepreneurship and women’s leadership in the Indian context. More specifically, it unleashes the veiled challenges as well as…

1549

Abstract

Purpose

This paper aims to provide relevant knowledge about entrepreneurship and women’s leadership in the Indian context. More specifically, it unleashes the veiled challenges as well as success stories of select women entrepreneurs of a developing country to bridge the gap between entrepreneurship theory and practice. It aims to provide directions to the policymakers, educationists, society and families in creating a conducive environment that is essential for the success of women entrepreneurs.

Design/methodology/approach

With a qualitative case study approach, data were collected from Tamil Nadu, a southern Indian state which has a maximum number of women entrepreneurs. Face-to-face interviews were conducted to explore the supportive as well as challenging dimensions of their entrepreneurial journey.

Findings

Content analysis of the interview transcripts indicated that successful entrepreneurs are opportunity-driven and they focus on innovation, service, generation of wealth and employment. Support from family, especially from fathers or husbands, is as important as the entrepreneurial drive, skills and abilities of an entrepreneur. Success for them is being happy, thriving work, having a happy family, having a great work-life balance and the satisfaction to have served society apart from being independent (economically/ financially). Among India’s societal and cultural realities, women have to conquer many hurdles (both implicit and explicit) in their way concerning the societal attitudes toward women stepping out of the home boundaries and traditional gender role expectations. The silver line is societal attitudes are changing, especially in urban India. There are enough support and encouragement from the family, which helps these women pursue their passion and eventually become a successful leader.

Social implications

The success stories of women will bring a wave of positive developmental change in India by fostering respect for women in a male-dominated society and flashing the importance of women’s entrepreneurship.

Originality/value

This paper provides a new examination of women entrepreneurs that significantly further the debate about the underrepresentation of women in leadership roles, especially in entrepreneurship in an emerging economy context like India. Apart from the deterrents, it aims to highlight the enablers and motivations to choose this unconventional profession.

Details

Industrial and Commercial Training, vol. 54 no. 2
Type: Research Article
ISSN: 0019-7858

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Publication date: 29 March 2016

Marc Wouters, Susana Morales, Sven Grollmuss and Michael Scheer

The paper provides an overview of research published in the innovation and operations management (IOM) literature on 15 methods for cost management in new product development, and…

Abstract

Purpose

The paper provides an overview of research published in the innovation and operations management (IOM) literature on 15 methods for cost management in new product development, and it provides a comparison to an earlier review of the management accounting (MA) literature (Wouters & Morales, 2014).

Methodology/approach

This structured literature search covers papers published in 23 journals in IOM in the period 1990–2014.

Findings

The search yielded a sample of 208 unique papers with 275 results (one paper could refer to multiple cost management methods). The top 3 methods are modular design, component commonality, and product platforms, with 115 results (42%) together. In the MA literature, these three methods accounted for 29%, but target costing was the most researched cost management method by far (26%). Simulation is the most frequently used research method in the IOM literature, whereas this was averagely used in the MA literature; qualitative studies were the most frequently used research method in the MA literature, whereas this was averagely used in the IOM literature. We found a lot of papers presenting practical approaches or decision models as a further development of a particular cost management method, which is a clear difference from the MA literature.

Research limitations/implications

This review focused on the same cost management methods, and future research could also consider other cost management methods which are likely to be more important in the IOM literature compared to the MA literature. Future research could also investigate innovative cost management practices in more detail through longitudinal case studies.

Originality/value

This review of research on methods for cost management published outside the MA literature provides an overview for MA researchers. It highlights key differences between both literatures in their research of the same cost management methods.

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Book part
Publication date: 21 June 2024

Y. Gunjan Ramraj

The basic unit of the family is the married couple who are brought together through various means, the internet being an additional medium. This study is an attempt to capture…

Abstract

The basic unit of the family is the married couple who are brought together through various means, the internet being an additional medium. This study is an attempt to capture changes in the realm of family through a detailed analysis of the matrimonial websites in India from a sociological perspective. With the advent of the internet technology, it explores whether and how the internet as a new medium of spouse selection influences marriage choices and family dynamics during match-fixing. It seeks to unweave the individual–family–community dynamics in the context of changing gender norms. The findings of the study are based on mixed-methods through the use of both qualitative and quantitative data gathered from the website and personal interviews. These data were further strengthened through the walkthrough method and participant observation. The findings of this study reflect upon the prescriptive, restrictive and supportive role played by the family in the context of online spouse selection. It also documents resilience and change (in terms of family structure and norms) in the realm of the family in the context of changing matrimonial preferences.

Details

Indian Families: Contemporary Family Structures and Dynamics
Type: Book
ISBN: 978-1-83797-595-2

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Article
Publication date: 9 November 2015

R. L. Bhardwaj and Urvashi Nandal

The purpose of this paper is to summarize the scientific information of various qualities of bael fruit juice used in traditional system of medicine for variety of purposes…

697

Abstract

Purpose

The purpose of this paper is to summarize the scientific information of various qualities of bael fruit juice used in traditional system of medicine for variety of purposes. Utilization of bael fruit juice in day-to-day life has great nutritional, therapeutic, and commercial importance. Bael fruit contains nutrients like vitamins (riboflavin), minerals, trace elements, energy and phytochemicals, including flavonoids, polyphenols and antioxidants, that have been shown to have varied health benefits. In past few decades, bael has been extensively studied for its medicinal properties by advanced scientific techniques, and a variety of bioactive compounds like marmelosin, tannins, alkaloids, coumarins, steroids, rutacine, y-sitosterol, psoralin, xanthotoxin, scopolotein, aegelemine, aegeline, marmeline, fragrine, dictamine, cinnamide and different derivatives of cinnamide have been isolated from its fruit juice.

Design/methodology/approach

The medicinal value of bael fruit is very high when the harvests just begin to ripen. As a result, it has a high demand as alternative medicine for curing the diseases like diabetes, high cholesterol, peptic ulcer, inflammation, diarrhea and dysentery, constipation, respiratory infection. Furthermore, the bael fruit juice has anticancer, cardio protective, antibacterial, antifungal, radio protective, antipyretic, analgesic, antioxidant, antiviral, anthelmintic and anti-inflammatory, hepatoprotective, wound healing properties. The ripe fruit juice is aromatic, has cooling and laxative effects, and arrests secretion or bleeding.

Findings

The unripe or half-ripe fruit juice is good for digestion, useful in preventing or curing scurvy, and it strengthens the stomach action. It helps in the healing of ulcerated intestinal surfaces and has appreciable activity against intestinal pathogenic organisms. The present review summarizes the scientific information of various qualities of bael fruit juice used in traditional system of medicine for a variety of purposes.

Originality/value

It is quite evident from this review that bael is an important medicinal herb and extensively used in Ayurveda, Siddha and other medicinal systems. Bael fruit juice is an excellent source of water and natural sugar and is important principally for containing vitamins, minerals, phytochemicals, antioxidants, pigments, energy, organic acids, dietary fiber and other food components, which are the key factors in the medicinal value of this plant. Moreover, mechanisms of action of a few bioactive compounds have been identified so far.

Details

Nutrition & Food Science, vol. 45 no. 6
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 16 July 2021

Srinivas Prabhu, Padmakumar Bajakke and Vinayak Malik

In-situ aluminum metal matrix composites (AMMC) have taken over the use of ex-situ AMMC due to the generation of finer and thermodynamically stable intermetallic compounds…

173

Abstract

Purpose

In-situ aluminum metal matrix composites (AMMC) have taken over the use of ex-situ AMMC due to the generation of finer and thermodynamically stable intermetallic compounds. However, conventional processing routes pose inevitable defects like porosity and agglomeration of particles. This paper aims to study current state of progress in in-situ AMMC fabricated by Friction Stir Processing.

Design/methodology/approach

Friction stir processing (FSP) has successfully evolved to be a favorable in-situ composite manufacturing technique. The dynamics of the process account for a higher plastic strain of 35 and a strain rate of 75 per second. These processing conditions are responsible for grain evolution from rolled grain → dislocation walls and dislocation tangles → subgrains → dislocation multiplication → new grains. Working of matrix and reinforcement under ultra-high strain rate and shorter exposure time to high temperatures produce ultra-fine grains. Do the grain evolution modes include subgrain boundaries → subgrain boundaries and high angle grain boundaries → high angle grain boundaries.

Findings

Further, the increased strain and strain rate can shave and disrupt the oxide layer on the surface of particles and enhance wettability between the constituents. The frictional heat generated by tool and workpiece interaction is sufficient enough to raise the temperature to facilitate the exothermic reaction between the constituents. The heat released during the exothermic reaction can even raise the temperature and accelerate the reaction kinetics. In addition, heat release may cause local melting of the matrix material which helps to form strong interfacial bonds.

Originality/value

This article critically reviews the state of the art in the fabrication of in-situ AMMC through FSP. Further, FSP as a primary process and post-processing technique in the synthesis of in-situ AMMC are also dealt with.

Details

World Journal of Engineering, vol. 18 no. 6
Type: Research Article
ISSN: 1708-5284

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Article
Publication date: 5 August 2024

Christopher Igwe Idumah, Raphael Stone Odera and Emmanuel Obumneme Ezeani

Nanotechnology (NT) advancements in personal protective textiles (PPT) or personal protective equipment (PPE) have alleviated spread and transmission of this highly contagious…

74

Abstract

Purpose

Nanotechnology (NT) advancements in personal protective textiles (PPT) or personal protective equipment (PPE) have alleviated spread and transmission of this highly contagious viral disease, and enabled enhancement of PPE, thereby fortifying antiviral behavior.

Design/methodology/approach

Review of a series of state of the art research papers on the subject matter.

Findings

This paper expounds on novel nanotechnological advancements in polymeric textile composites, emerging applications and fight against COVID-19 pandemic.

Research limitations/implications

As a panacea to “public droplet prevention,” textiles have proven to be potentially effective as environmental droplet barriers (EDBs).

Practical implications

PPT in form of healthcare materials including surgical face masks (SFMs), gloves, goggles, respirators, gowns, uniforms, scrub-suits and other apparels play critical role in hindering the spreading of COVID-19 and other “oral-respiratory droplet contamination” both within and outside hospitals.

Social implications

When used as double-layers, textiles display effectiveness as SFMs or surgical-fabrics, which reduces droplet transmission to <10 cm, within circumference of ∼0.3%.

Originality/value

NT advancements in textiles through nanoparticles, and sensor integration within textile materials have enhanced versatile sensory capabilities, robotics, flame retardancy, self-cleaning, electrical conductivity, flexibility and comfort, thereby availing it for health, medical, sporting, advanced engineering, pharmaceuticals, aerospace, military, automobile, food and agricultural applications, and more. Therefore, this paper expounds on recently emerging trends in nanotechnological influence in textiles for engineering and fight against COVID-19 pandemic.

Details

International Journal of Clothing Science and Technology, vol. 36 no. 6
Type: Research Article
ISSN: 0955-6222

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