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The traditional view is that live training is the only suitable means of delivering sales and management training. Companies fail to consider distance learning as an alternative ‐ or addition ‐ to make management and staff development programmes even more effective. Principal advantages of distance learning are flexibility, cost savings, more efficient use of time and staff motivation. It can be more effective ‐ people learn at their own pace and retain more information, staff are far more likely to accept ownership and learners are more proactive. For the company, acceptance of the merits of the training and development message at all levels brings positive changes to company culture and philosophy, introducing the concept of being “a learning organisation” and providing a knock‐on advantage of boosting staff morale and motivation