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The purpose of this paper is to describe and discuss the way internships are currently evaluated in Campania Universities by host institutions.

The author collected and described questionnaires used by the universities of the Regional Observatory of Campania University System. These questionnaires are given by the host institutions to interns to fill out, and they evaluate skills growth in terms of initial and final assessment. Data related to these questionnaires are not publicly available, therefore the main data source comes from 732 post-internship questionnaires collected by the University of Suor Orsola Benincasa in 2013-2014.

Out of the 732 participants considered, 65 per cent rated excellent for motivation and interest, 55 per cent were rated excellent for the responsibility demonstrated, but only 37 per cent were rated excellent for the level of work autonomy achieved: a signal of the need to better prepare students for internships. Cross-technical and professional skills, which increase of +37 and +32 per cent, suggest that the experience has a very positive value. Regarding the experience outcome, the author detected a positive indicator: in 6 per cent of cases, an early employment occurred.

It has only been possible to analyze the questionnaires from one of the Campania universities. The results encourage us to explore further, extending instruments and research methods at a national level, too.

The author built a research database form to compare current questionnaires in Campania. The author collected internship evaluation data from Suor Orsola University to propose a common questionnaire among Campania Universities. By sharing the findings, other universities, national and international, could benefit from the results.

The purpose of this paper is to acknowledge the value of joint educational entrepreneurship programs: universities impact on economic growth by building collaborative networks in order to encourage innovation through interdisciplinary training schemes. The case of the master’s degree in Entrepreneurial Innovation Management, set up jointly by the University of Salerno and the Universidad Católica de Pereira, is presented.

In order to conduct a competitive market analysis, the latest data on master’s degrees in economics and information technologies management have been collected by means of a scraping procedure in order to build a data set for analysis. The authors have considered the masters’ degrees offered in Bogotá, where most universities of Colombia are located.

The data point out that current master’s degree courses do not recognize the importance of interdisciplinary training, which is in great demand in the world of work: economics and computer science never run together and rarely do universities collaborate within a network to set up joint programs.

The entrepreneurial culture could yield economic and social benefits by training students for a dynamic, global and increasingly digital job market. The case study represents a first step in building a network, which could be extended to other countries in the future.

The originality of the study lies in the proposal of a joint Italy–Colombia master’s degree, which is set up within a higher education network and may prove useful in creating job opportunities in both countries involved. Moreover, the learning path balances two traditionally separated disciplinary fields: economics and computer engineering.

In the era of artificial intelligence, natural language processing (NLP) models are revolutionizing numerous sectors. This research aims to explore the perceived value of them among university students. In particular, it aims to investigate how gender may influence students’ intention to use these models in educational contexts, highlighting potentially significant differences that could inform the implementation and adoption of educational technologies.

This study investigates the relationship between perceived value and students' intention to adopt NLP models, considering gender as a moderator. The research involves 562 students from the University of Salerno, in Italy, and uses confirmatory factor analysis to evaluate the reliability and validity of the measurement scales. A regression model with robust errors is used to explore the moderating role of gender on the relationship between perceived value and intentions of use of NLP models.

The results reveal a significant positive association between perceived value and intention to use NLP models, confirming that students with higher perceived value are more likely to adopt these technologies. Furthermore, gender moderates this relationship, indicating that females are less prone to use NLP models than male counterparts.

Research takes on a significant role in the academic field, underlining the importance of adapting teaching practices to the increasingly widespread digitalization. The inclusion of NLP models in university programs emerges as a possible improvement of the learning experience, ensuring cutting-edge education in tune with the needs of the digital society.

The role of metaphors in information management has generally been acknowledged owing to their ability to convey immediately huge amounts of information and richness. Their role is more and more important in the current digital context of communication and marketing activities, as the decision speed and accuracy are crucial. The purpose of this study is, thus, to analyze physical metaphors as tools for making sequential decisions to achieve effective integrated corporate communication (ICC).

The paper draws on the critical analysis of literature on corporate communication and stakeholder management as building blocks for implementing an integrated approach to corporate communications.

A revision of two well-known physical metaphors in the communication literature (the “wheel” and “umbrella”) has been proposed. It is argued that integrated communication within corporate communications is more complex than in marketing communications, as it involves a greater variety of elements to coordinate and harmonize. The proposed physical metaphors suggest an effective sequential decision-making as they allow a clear distinction between different decision levels.

The paper adds to the debate on the link between theory and practice of ICC. From a practical standpoint, the proposed metaphors as simple and concrete tools for handling complex information and ICC problems could aid novice practitioners and students of corporate communications courses.

The paper shows that while scholars have concurred that ICC is crucial for different type of organizations, the use of physical metaphors can be beneficial for the reality-based challenge of ICC.

This chapter investigates a new human-centric perspective oriented to consider society as a whole, by following a systemic vision, where social well-being is important: Industry 5.0. The analysis is based on the great advantages for the ecosystem, going beyond the custom of affirming technological development and managerial views, favoring the dialog between the actors of the system, the adaptation of technologies to the context in which one operates, choosing the most appropriate business strategies, sustaining smart, sustainable and inclusive solutions in the innovation process. In this sense, big data, internet of things, augmented realities, or robotics are all technologies to increase productivity and improve working conditions but, at the same time, they have to improve social life. To overcome the main related challenges and support the transition, new insights to design innovative strategies urge. Our research aims to explore the scientific literature about Industry 5.0 and its development in the European Union. We carried out a systematic review and a bibliometric analysis of the scientific production through the Web of Science (WoS) and SCOPUS databases. In addition, our study analyzes how the proposed topic has evolved over time by collecting contributions from different countries and authors. We adopted an innovative tool that goes beyond the traditional statistical methods generally used in bibliometric research, and it allowed us to obtain more advanced results. Our software permitted us to join the findings of two databases simultaneously, such as WoS and SCOPUS, to generate a bibliometric analysis and identify new paradigm trends.