Maša Pavlović, Iris Žeželj, Maša Marinković and Jelena Sučević
The purpose of this paper is to test if our eating behavior is determined not only by conscious evaluations of certain foods (explicit attitudes), but also by their automatic…
Abstract
Purpose
The purpose of this paper is to test if our eating behavior is determined not only by conscious evaluations of certain foods (explicit attitudes), but also by their automatic evaluations (implicit attitudes).
Design/methodology/approach
In two studies, the authors examined the predictive and incremental validity of these two types of attitudinal measures of eating behavior. Implicit attitudes were assessed with a standard implicit attitude test procedure (target categories were “sweets” and “fruit,” and attribute categories were “good” and “bad”); two explicit attitude measures were assessed: an explicit measure of preference for sweets over fruit and a semantic differential measure. The behavioral measure in Study 1 was the quantity of sweets consumed; in Study 2, it was a relative measure of sweets vs fruit consumption registered through a three-day diary.
Findings
The relatively low correlation between implicit and explicit attitude measures indicated that these measures at least partially tap into different processes. Implicit attitudes proved to be superior over explicit attitudes in predicting food consumption, especially for consumption registered via diary. This fact suggests that implicit attitudes are powerful drivers of long-term behavior.
Practical implications
The findings could be useful in tailoring interventions to promote healthier eating habits.
Originality/value
The research tested predictive power of implicit food-related attitudes. It compared the food consumption in laboratory and real-life settings. A new measure for daily food consumption was developed and it was calculated relative to recommended serving size.
Details
Keywords
Gurmeet Singh, Neale Slack, Shavneet Sharma, Karishma Mudaliar, Suman Narayan, Rajini Kaur and Keshmi Upashna Sharma
This study aims to simultaneously examine the interrelated influence of antecedents involved in developing fast-food restaurant customer loyalty. A conceptual model which…
Abstract
Purpose
This study aims to simultaneously examine the interrelated influence of antecedents involved in developing fast-food restaurant customer loyalty. A conceptual model which incorporates service quality attributes, price fairness, customer satisfaction, brand image and trust and the resultant effect on customer loyalty is proposed to better understand how fast-food restaurant customer loyalty can be optimized.
Design/methodology/approach
A quantitative research methodology adopting structural equation modelling was used to understand the interrelatedness and influence of antecedents involved in optimizing fast-food restaurant customer loyalty.
Findings
The findings indicate that service quality attributes (food quality and employee service quality) and price fairness significantly influence customer satisfaction and brand image, while physical environment quality has no significant influence. Additionally, customer satisfaction was found to influence brand trust and customer loyalty, while the brand image does not influence customer satisfaction but does influence brand trust and customer loyalty.
Practical implications
Understanding the interrelatedness and influence of antecedents involved in developing fast-food restaurant customer loyalty would enable academics and practitioners to formulate honed marketing and operational strategies to optimize customer loyalty and fast-food restaurant profitability.
Originality/value
This research addresses the paucity of research and marketing gaps regarding the interrelatedness and influence of antecedents involved in optimizing fast-food restaurant customer loyalty in Small Island Developing States (SIDS).
Details
Keywords
Pimtong Tavitiyaman, Tin-Sing Vincent Law, Yuk-Fai Ben Fong and Tommy K.C. Ng
This study aims to explore the influence of health-care service quality on customers’ perceived value, satisfaction, effectiveness and behavioural intention concerning district…
Abstract
Purpose
This study aims to explore the influence of health-care service quality on customers’ perceived value, satisfaction, effectiveness and behavioural intention concerning district health centres (DHCs) in Hong Kong. This research also intends to assess customers’ perception of the subsidy scheme and its influence on the relationships amongst the aforementioned constructs.
Design/methodology/approach
The convenience and snowball sampling approaches were adopted, and the self-administered questionnaire was sent to 309 customers of DHCs.
Findings
Service quality attributes in terms of staffing and procedures positively increased customers’ perceived value and staffing, procedures and operations. Physical facilities positively promoted customers’ satisfaction, consequently improving DHCs’ effectiveness and behavioural intention. However, core treatments and services of DHCs did not impact customers’ perceived value and satisfaction. Furthermore, customers receiving subsidies exhibited a more positive perception than those without subsidies.
Practical implications
Health-care organisations are advised to strategically allocate resources (staffing, facilities and procedures and operations management) to optimise overall performance outcomes. DHC operators could reinforce the core services of DHCs and health-care voucher subsidies to local citizens so as to enhance the effectiveness of DHCs and behavioural intention of customers.
Originality/value
This study integrates the input–process–output approach in measuring the effectiveness of and customers’ behavioural intention towards newly established DHCs.
Details
Keywords
Shafique Ur Rehman, Nour Qatawneh, Aws Al-Okaily, Manaf Al-Okaily, Fadi Shehab Shiyyab, Malek Alsharairi, Ra’ed Masa’deh and Ashraf Bani Mohmmad
The main purpose of this study is to determine the antecedent factors of smart government service apps intention and its impact on actual use by extending the unified theory of…
Abstract
Purpose
The main purpose of this study is to determine the antecedent factors of smart government service apps intention and its impact on actual use by extending the unified theory of acceptance and use of technology (UTAUT) in the Jordanian context.
Design/methodology/approach
To achieve the main purpose, a quantitative method was used to test collected data, and hypotheses testing through using statistical package for social sciences (SPSS) and smart partial least squares software.
Findings
The findings indicate that social media advertising has a positive effect on both social influence and peer influence. Furthermore, it demonstrated a significant effect of social influence on performance expectancy. In addition, there is a direct correlation between the government capacity, effort expectancy, facilitating conditions and the intention to use e-government services. Lastly, the results mainly show that the actual use of e-government services is significantly and positively influenced by intention and self-isolation. Next, as expected, self-isolation moderated the relationship between intention to use and actual use of e-government services via the Sanad application, and hence the related hypothesis was supported.
Originality/value
This study provides practical recommendations for the policy-makers in the Jordanian e-government and Ministry of Digital Economy and Entrepreneurship (MoDEE) in Jordan.
Details
Keywords
This study examines the drivers of consumers’ intentions to adopt mobile wallets in Pakistan’s hospitality industry. Specifically, it proposes and tests a model of non-user…
Abstract
Purpose
This study examines the drivers of consumers’ intentions to adopt mobile wallets in Pakistan’s hospitality industry. Specifically, it proposes and tests a model of non-user consumer intention to adopt mobile wallets for hospitality in Pakistan.
Design/methodology/approach
A conceptual framework grounded in the mobile technology acceptance model (MTAM) integrating personal innovativeness in IT, mobile perceived compatibility, perceived critical mass, perceived enjoyment, mobile perceived risk and mobile perceived wireless trust was used as a theoretical model of the study. Using structural equation modeling, we tested the research model and its relevant hypotheses on a sample of 310 mobile wallet nonusers.
Findings
Findings from the expanded model demonstrate that only four of the suggested hypotheses were insignificant in this study and require additional examination. Overall, the modified model explained 63% of the variance in the behavioral intention to adopt mobile wallets. This paper concludes with key implications and directions for future work concerning the limitations of this study.
Originality/value
This study contributes to a theoretical understanding of the factors that explain nonusers’ behavioral intention to use a mobile wallet in the hospitality context.
Details
Keywords
Ali Tarhini, Ali Abdallah Alalwan, Ahmad Bahjat Shammout and Ali Al-Badi
This study aims to investigate the factors that may hinder or facilitate consumers’ adoption of mobile-commerce (m-commerce) activities in the context of developing countries…
Abstract
Purpose
This study aims to investigate the factors that may hinder or facilitate consumers’ adoption of mobile-commerce (m-commerce) activities in the context of developing countries exemplified here by Oman.
Design/methodology/approach
A conceptual model was developed through integrating factors from UTAUT2 (performance expectancy, expectancy effort, social influence, facilitating conditions, hedonic motivation, price value, habit and self-efficacy) and SERVQUAL (system quality, service quality and information quality). Data were collected from 530 Omani m-commerce users through a cross-sectional survey.
Findings
The results of the structural equation modelling showed that consumers’ behavioural intention (BI) towards m-commerce adoption was significantly influenced by information quality, habit, performance expectancy, trust, hedonic motivation, service quality, price value and facilitating conditions, in their order of influencing strength, and explained 65.5 per cent of the variance in BI. Unexpectedly, effort expectancy, social influence, self-efficacy and system quality had no significant effect on BI.
Practical implications
This study will explain the currently relatively low penetration rate of m-commerce adoption in Oman, which will help local m-commerce businesses to develop the right organizational strategies, especially related to marketing strategies and developing mobile applications, which will draw the attention of many users.
Originality/value
This is one of the few studies that integrates UTAUT2 with SERVQUAL and tests the proposed model in non-Western cultural contexts. Specifically, in contrast to previous studies, diversity of individuals’ acceptance behaviour is examined in Oman.
Details
Keywords
Ali Mazaherinezhad, Aram Mahmood Ahmed, Marwan Yassin Ghafour, Omed Hassan Ahmed, Saqib Ali and Mehdi Hosseinzadeh
Knowledge management (KM) implementation is the ideal solution for enhancing employee’s abilities like mental health and performance. This study aims at testing the impact of KM…
Abstract
Purpose
Knowledge management (KM) implementation is the ideal solution for enhancing employee’s abilities like mental health and performance. This study aims at testing the impact of KM mechanism on personnel’s mental health at the Iran University of Medical Sciences.
Design/methodology/approach
The study is a descriptive, correlational and applied one. The library and field studies have been used to collect data through the questionnaire. The proposed model and the data have been analyzed using Smart PLS software. A questionnaire has been conducted by an arbitrary sampling method.
Findings
The results have shown that the main factors of KM have a direct, meaningful positive impact on innovation. Besides, the critical parameters of KM success, strategy and process have a significant and direct positive effect on the tendency for knowledge-sharing behavior. Further, the direct relationship of the trend for knowledge-sharing behavior with the mental health of employees has positively been confirmed. The results have also indicated that psychological empowerment has a positive and significant effect on the mental health of employees.
Research limitations/implications
This study has investigated the four parameters (i.e. key factors for KM success, KM strategy, KM processes and psychological empowerment) impacting the knowledge-sharing intention, conduct of the people and the mental health of the employees. Scholars can investigate other personal and organizational parameters such as probable backgrounds of the knowledge-sharing intention, conduct and the mental health of the employees.
Practical implications
These findings will be essential in the understanding of the interplay among various signals in theory and the understanding of patients’ choices in the electronic health (e-health) community in practice. The results have implications for existing health management and e-health literature. The present paper will help policymakers, healthcare executives and project managers to effectively set their operations and make them maintainable, prevent unpredicted obstacles and better allocate their resources. Overall, the result of this paper will guide researchers who are working in the field of e-health.
Originality/value
The findings can develop robust knowledge-sharing platforms and offer insightful suggestions for management practitioners in emerging markets.
Details
Keywords
Ali Raza, Raouf Ahmad Rather, Muhammad Khalid Iqbal and Umair Saeed Bhutta
This paper aims to address the need for a more in-depth empirical investigation of exploring the link between the adoption of corporate social responsibility (CSR) practices and…
Abstract
Purpose
This paper aims to address the need for a more in-depth empirical investigation of exploring the link between the adoption of corporate social responsibility (CSR) practices and different aspects of customer behavior in a developing country. This paper develops a research framework and assesses the mediating role of trust, customer-company identification (CCI) and electronic-service quality (E-SQ) between customer perceptions of CSR and customer loyalty.
Design/methodology/approach
Working with a sample of 280 banking customers in Pakistan, partial least square based structural equation modeling is used to test the conceptual model.
Findings
Surprisingly, results suggest that CSR is not directly related to customer loyalty, which is contradictory to previously established findings conducted in developed countries. Thus, confirming a full mediation of CCI, E-SQ and trust in enhancing the effect of CSR on customer loyalty. The study also confirms that CSR is positively related to E-SQ, and E-SQ also directly affects CCI.
Practical implications
Banks should adhere to honest CSR practices and effectively communicate and advertise these practices to increase awareness and knowledge among the customers. Similarly, banks should advance in technological expertise to generate customer identification, which then leads to their loyalty.
Originality/value
Previous studies conferred short-term customer’s reactions, such as purchase intention and brand image. Still, this research discusses the long-term effect of CSR on customer behavior, such as the loyalty of the customers. Moreover, this is the pioneer study that investigates how CSR actions influence customer perceptions about E-SQ and how electronic services affect customer identification with a bank.
Details
Keywords
Smriti Mathur, Alok Tewari, Sushant Vishnoi and Vaishali Agarwal
The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape’s complete ecosystemcape. This study aims to propose an…
Abstract
Purpose
The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape’s complete ecosystemcape. This study aims to propose an e-learning framework by integrating the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) to predict students’ Online Learning Readiness and Behaviour.
Design/methodology/approach
A structured questionnaire was used to collect data from 406 students through a survey. The data were analysed using two-stage structural equation modelling and artificial neural network (ANN).
Findings
The study’s results revealed that perceived ubiquity (PUB) positively influences perceived ease of use, usefulness and attitude. Similarly, perceived mobility significantly influences perceived ease of use and attitude. Furthermore, attitude, subjective norms, perceived behavioural control and perceived usefulness significantly influence readiness to learn online, which further influences students’ online learning behaviour. The root-mean-square error (RMSE) values obtained from the ANN analysis indicate the models’ predictive solid accuracy.
Originality/value
The study contributes to the existing literature by proposing an Online Learning Behaviour Model by integrating the TAM and the TPB frameworks in association with two additional constructs, PUB and Perceived Mobility. Secondly, this study proposes a unique triangulation framework of recommendations for learners, educators and policymakers.