M.G.P.P. Mahindarathne and Qingfei Min
Generating an in-depth understanding of information needs and seeking behaviour is important both for restructuring existing agricultural information systems (ISs) and for…
Abstract
Purpose
Generating an in-depth understanding of information needs and seeking behaviour is important both for restructuring existing agricultural information systems (ISs) and for creating new ISs. Many information seeking models have been developed over the years, most are narrowly focused on a specific role or discipline. However, no such specific model has been developed in reference to agriculture or an allied discipline. Thus, the purpose of this paper is to develop a model to explore the information seeking behaviour (ISB) of farmers.
Design/methodology/approach
The model proposed in this paper is based on Wilson’s model. The theoretical insights and empirical evidences comprehended at the study were embedded into Wilson’s model to develop a model that explores the ISB of farmers. The proposed model was quantitatively evaluated using empirical data gathered through a survey of 289 farmers. Furthermore, the model was qualitatively evaluated by subject experts against criteria of simplicity, comprehensiveness, exactness, generality and clarity.
Findings
The key finding of this study is the model developed to explore the ISB of farmers. The adapted model provides theoretical and empirical bases for exploring farmers’ ISBs. Thus, the model will be useful in developing valuable design insights to apply to user-centred agricultural ISs.
Originality/value
The originality of this study relates to its demonstration of how existing models can be reconsidered and adapted based on related literature and then tested and presented as adapted models. The proposed model will be useful to promote informational studies in agriculture.
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Misita Anwar, Gillian Oliver, Viviane Frings-Hessami, Manika Saha and Anindita Sarker
The purpose of this paper is to report on the exploration of women farmers' information literacy (IL) in the context of rural Bangladesh within the context of an ICT-based women…
Abstract
Purpose
The purpose of this paper is to report on the exploration of women farmers' information literacy (IL) in the context of rural Bangladesh within the context of an ICT-based women empowerment project.
Design/methodology/approach
This study uses thematic analysis of qualitative data collected during a culturally sensitive workshop on IL with a group of project participants.
Findings
The findings showed that women understood their information needs and where to find information, which indicates that participants had some basic IL skills. However, the online environment presented challenges for them to evaluate the quality of the information and its relevance to their daily activities. The cultural complexity of IL was observed with the rural women’s information practices affected by family patterns, community and religion, amongst other social factors. Collective practices are made highly evident by the women’s natural tendency to share phones and information and by the way information is maintained. While the collective practices are very useful in utilising information for daily needs, the downside is that women are potentially vulnerable to threats in an online environment when sharing confidential information.
Originality/value
This article shows that in the context of rural Bangladesh, women farmers’ information-seeking behaviour and practices of sharing and creating information are influenced by sociocultural characteristics. It describes how the women’s situational context of collectivity and power relations influence their ways of handling information.
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This article uses continuum theory to analyse how Bangladeshi rural women who participated in an information and communication technology for development (ICT4D) project accessed…
Abstract
Purpose
This article uses continuum theory to analyse how Bangladeshi rural women who participated in an information and communication technology for development (ICT4D) project accessed and preserved information during and after the end of the project.
Design/methodology/approach
Semi-structured interviews were conducted over the phone with a sample of the project participants two years after the end of the ICT4D project, and a survey of all the participants in one village was conducted face-to-face by one of the project participants using a questionnaire developed by the author.
Findings
The majority of the participants used paper notebooks to write down information that they received in digital format during the project as a guarantee against the fragility of digital data and continued to use them to access and preserve information after the end of the project.
Practical implications
The author suggests that the application of proactive appraisal during the planning stage and throughout ICT4D projects can ensure that the longer-term needs of the communities for information and their capacities to use specific formats will be considered.
Originality/value
The author applies the continuum theory concept of proactive appraisal to the use of information in an ICT4D context and argues that it can help with assessing the information needs of marginalised communities and the technologies and formats that should be used to ensure that the information provided to them will remain accessible for as long as they need it.
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Alex Iddy Nyagango, Alfred Said Sife and Isaac Eliakimu Kazungu
Despite the vast potential of mobile phone use, grape smallholder farmers’ satisfaction with mobile phone use has attracted insufficient attention among scholars in Tanzania. The…
Abstract
Purpose
Despite the vast potential of mobile phone use, grape smallholder farmers’ satisfaction with mobile phone use has attracted insufficient attention among scholars in Tanzania. The study examined factors influencing satisfaction with mobile phone use for accessing agricultural marketing information.
Design/methodology/approach
The study used a cross-sectional research design and a mixed research method. Structured questionnaire and focus group discussions were used to collect primary data from 400 sampled grape smallholder farmers. Data were analysed inferentially involving two-way analysis of variance, ordinal logistic regression and thematic analysis.
Findings
The findings indicate a statistically significant disparity in grape smallholder farmers’ satisfaction across different types of agricultural marketing information. Grape smallholder farmers exhibited higher satisfaction levels concerning information on selling time compared to all other types of agricultural marketing information (price, buyers, quality and quantity). Factors influencing grape smallholder farmers’ satisfaction with mobile phone use were related to perceived usefulness, ease of use, experience and cost.
Originality/value
This study contributes to scientific knowledge by providing actionable insights for formulating unique strategies for smallholder farmers’ satisfaction with agricultural marketing information.
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Claudia Dias, Ricardo Gouveia Rodrigues and João J. Ferreira
Based on farm diversification's conventional and unconventional nature, the study intends to discriminate different profiles of farm diversification businesses. Furthermore, this…
Abstract
Purpose
Based on farm diversification's conventional and unconventional nature, the study intends to discriminate different profiles of farm diversification businesses. Furthermore, this study analyses the links between farm diversification efforts, (open) innovation networks as well as the environmental performance (EP) and financial performance (FP) of farms.
Design/methodology/approach
A questionnaire was administered through personal interviews with 160 fresh fruit farmers in an inland Portuguese region. Linear regression, latent class analysis (LCA) and multinomial logistic regression were used.
Findings
There are significant differences between the levels of diversification, performance and participation in (open) innovation networks of the three classes of farmers discriminated. Different types of diversification efforts and (open) innovation networks influence EP and FP, while FP and R&D projects are associated with the likelihood of being part of a farm diversification class. Moreover, this study shows that innovation networks, promoted by specialized agricultural advisors and R&D projects, are important forms of open innovation in the agricultural sector.
Research limitations/implications
The study contributes to understanding the agricultural sector's diversification efforts and (open) innovation networks and their association with EP and FP. The conventional or unconventional nature of farm diversification was self-reported.
Practical implications
European and local institutions are advised to develop more R&D programs directed to farmers, including environmental and financial issues, besides comprising agricultural and non-agricultural diversification.
Originality/value
This study provides new insights to understand the association between diversification efforts, (open) innovation networks and agricultural businesses' performance.
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Quang Ta Minh, Li Lin-Schilstra, Le Cong Tru, Paul T.M. Ingenbleek and Hans C.M. van Trijp
This study explores the integration of smallholder farmers into the export market in Vietnam, an emerging economy. By introducing a prospective framework, we seek to provide…
Abstract
Purpose
This study explores the integration of smallholder farmers into the export market in Vietnam, an emerging economy. By introducing a prospective framework, we seek to provide insight into factors that influence this integration process.
Design/methodology/approach
This study examines the expected growth and entry of Vietnamese smallholder farmers into high-value export markets. We collected information from 200 independent farmers as well as from five local extension workers, who provided information on 50 farmers.
Findings
The study reveals that the adoption of new business models is more influential than the variables traditionally included in models of export-market integration in predicting expected growth and entry into high-value export markets. In addition, the results highlight divergent views between farmers and extension workers regarding the role of collectors, with farmers perceiving collectors as potential partners, while extension workers see them as impediments to growth.
Research limitations/implications
The prospective model presented in this study highlights the importance of policy interventions aimed at promoting new business models and addressing infrastructure and capital constraints for the sustainable transformation of agricultural sectors in emerging markets.
Originality/value
This is one of the first articles to apply a prospective approach to export-market integration and demonstrate its efficacy through an empirical study. The suggested prospective approach could facilitate the design of policies aimed at export-market integration within the context of dynamic, emerging markets.
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Aashiq Hussain Lone and Irfana Rashid
With organic farming (OF) emerging as a pivotal and sustainable farm enterprise globally, its adoption – particularly through sustainable organic farming practices (SOFP) �…
Abstract
Purpose
With organic farming (OF) emerging as a pivotal and sustainable farm enterprise globally, its adoption – particularly through sustainable organic farming practices (SOFP) – underscores the crucial role played by the competencies of organic farmers. This study aims to conduct a comprehensive perceptual assessment of the competencies essential for SOFP in the unique agricultural landscape. The focus is on exploring the entrepreneurial, managerial, personal and technical competencies of farmers engaged in OF.
Design/methodology/approach
Employing a sequential mixed-methods approach, this study began with a quantitative phase (structured questionnaire) and seamlessly transitioned into a qualitative phase (focus group interviews). A total of 513 usable responses were received in the quantitative phase, and data from seven focus group interviews (FGIs) were recorded in the qualitative phase. The respondents were registered organic farmers affiliated with various farmer producer organizations (FPOs) in the Kashmir Valley, India. Methodological triangulation was used to interpret the results.
Findings
Through perceptual analysis, the study systematically identified and assessed the competencies held by the organic farmers. The study uncovered that farmers in the Kashmir Valley demonstrate competencies across personal, entrepreneurial, managerial and technical domains. Despite an overall moderate competence level, technical and managerial competencies were perceived as low and are focal points for improvement.
Research limitations/implications
The study sheds light on OF competencies in the Kashmir Valley, caution is warranted due to its regional focus. The reliance on self-reported data introduces potential bias in competency assessments. The sample, drawn from FPOs, can be a lacuna. The study’s static snapshot captures competencies at a specific time, limiting insights into potential temporal changes.
Practical implications
The findings advocate for targeted competency development programs tailored to elevate varied competencies among farmers. Collaborative initiatives, market-oriented training and locally customized extension services are proposed to effectively address and bridge competence gaps. Policymakers are urged to consider incentivizing competency development and crafting integrated agricultural policies that comprehensively support competency enhancement.
Originality/value
This research contributes significantly to the existing theory and literature by advancing the understanding of competencies of organic farmers. It unveils perceptual assessment on four key competence dimensions that are very vital for SOFP and also explores the extent to which these competencies are evident. Furthermore, this study provides interventions for competence development for successful sustainable organic agri-ventures and entrepreneurial avenues.