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Green roofs are strategies for the ecological intensification of cities and a measure of meeting some of the sustainable development goals (SDGs). They have widely been adopted as an adaptation strategy against an urban heat island (UHI). However, they are conventionally soil-based making it difficult and expensive to adopt as a strategy for greening existing buildings (GEB). This paper, therefore, develops a novel green roof system using climbers for thermal-radiative performance. The paper explores the vitality of climbing species as a nature-based strategy for GEB, and for the ecological improvement of the predominantly used cool roofs in sub-Saharan Africa (SSA).

Simulation for the same building Kejetia Central Market (KCM) Redevelopment; the existing aluminium roof (AL), soil-based extensive green roof (GR1) and the proposed green roof using climbing plants (GR2) were performed using ENVI-met. The AL and GR1 were developed as reference models to evaluate and compare thermal-radiative performance of the conceptual model (GR2). The long wave radiation emission (Q_lw), mean radiant temperature (MRT) and outdoor air temperature (T_a) of all three roofing systems were simulated under clear sky conditions to assess the performance and plant vitality considering water access, leaf temperature (T_f) and latent heat flux (LE₀) of GR1 and GR2.

There was no short wave radiation (Q_sw) absorption at the GR2 substrate since the climbers have no underlying soil mass, recording daily mean average Q_lw emission of 435.17 Wm⁻². The soil of GR1, however, absorbed Q_sw of 390.11 Wm⁻² and a Q_lw emission of 16.20 wm⁻² higher than the GR2. The AL recorded the lowest Q_lw value of 75.43 Wm⁻². Also, the stomatal resistance (r_s) was higher in GR1 while GR2 recorded a higher average mean transpiration flux of 0.03 g/sm³. This indicates a higher chance of survival of the climbers. The T_a of GR2 recording 0.45°C lower than the GR1 could be a good UHI adaptation strategy.

No previous research on climbers for green roof systems was found for comparison, so the KCM project provided a unique confluence of dynamic events including the opportunity for block-scale impact assessment of the proposed GEB strategy. Notwithstanding, the single case study allowed a focussed exploration of the novel theory of redefining green roof systems with climbers. Moreover, the simulation was computationally expensive, and engaging multiple case studies were found to be overly exhaustive to arrive at the same meaningful conclusion. As a novelty, therefore, this research provides an alternative theory to the soil-based green roof phenomenon.

The thermal-radiative performance of green roofs could be improved with the use of climbers. The reduction of the intensity of UHI would lead to improved thermal comfort and building energy savings. Also, very little dependence on the volume of soil would require little structural load consideration thereby leading not only to cheaper green roof construction but their higher demand, adoption and implementation in SSA and other low-income economies of the global south.

The reduction of the consumption of topsoil and water for irrigation could avoid the negative environmental impacts of land degradation and pollution which have a deleterious impact on human health. This fulfils SDG 12 which seeks to ensure responsible consumption of products. This requires the need to advance the research for improvement and training of local built environment practitioners with new skills for installation to ensure social inclusiveness in the combat against the intractable forces of negative climate impacts.

Climbers are mostly known for green walls, but their innovative use for green roof systems has not been attempted and adopted; it could present a cost-effective strategy for the GEB. The proposed green roof system with climbers apart from becoming a successful strategy for UHI adaptation was also able to record an estimated 568% savings on topsoil consumption with an impact on the reduction of pollution from excavation. The research provides an initial insight into design options, potentials and limitations on the use of climbers for green roofs to guide future research and experimental verification.

The purpose of this paper is to examine the congruence effect of the product and claimed environmental issue on green advertising on consumer responses as well as the moderation effect of the perceived green reputation of the product on the congruence effect.

A two-by-two designed experiment (high/low congruence × high/low green reputation) with a covariate (ad skepticism) was conducted via online survey recruiting 179 college students.

High congruence of green issue and product category generated positive ad attitude, sponsor attitude, behavioral intention (BI), sponsor credibility and message credibility. Low green reputation positively affected ad attitude and BI. An interaction effect of congruence and green reputation on BI occurred.

This study contributes to suggest a new approach to green reputation by examining a perception of a product category in terms of green reputation. The study findings recommend marketing communication managers to keep high congruence of their product category and claimed environmental issue to maximize communication effectiveness.

This study has two objectives:(1) to examine impacts of environmental activity, relational marketing, and corporate green image on firm’s competitive performance; and (2) to determine whether relational marketing and corporate green image mediate relationships between environmental activity and firm’s competitive performance. They were data from 375 small and medium enterprises (SMEs) of the food processing industry in Bangkok, Thailand. This study also investigates the relationships between environmental activity, green corporate image, relational marketing, and influences of these factors on firm’s competitive performance. Structural equation modeling (SEM) was used to analyze data. Results reveal significant and positive relationships between environmental activity, green corporate image, relational marketing, and firm’s competitive performance. Moreover, environmental activity, an antecedent variable, indirectly affects a firm’s competitive performance mediated by green corporate image and relational marketing. Therefore, green corporate image and relational marketing can act as mediators between environmental activity and firm’s competitive performance. Findings suggested that firms should focus on improving green corporate image and relational marketing with an appropriate environmental activity strategy to enhance the firm’s competitive performance. Moreover, this study’s result is related to the economics of the environment in terms of cost and benefit. It provides firm’s decision on environmental activity.

The study aims to examine the green finance customers' post-usage continuance behavior based on an extended social support theory (SST). Remarkably, this study explores five indirect predictors of green finance continuance behavior (GFCB) (i.e. environmental consciousness (EC), green bank marketing initiatives (GBMI), informational supports, emotional supports (EST) and psychological reactance) and a mediator (i.e. customer satisfaction).

In this study data were collected from 362 respondents from Bangladesh using a purposive sampling method with a structured self-administrative questionnaire and analyzed by partial least square structural equation and modeling using SMART PLS 3.0 software.

The results depict that the five predictors, i.e. information supports (ß = 0.367, t-statistics = 2.463, p < 0.001), EST (ß = 0.206, t-statistics = 2.315, p < 0.000), EC (ß = 0.324, t-statistics = 3.484, p < 0.000), GBMI (ß = 0.288, t-statistics = 2.028, p < 0.000), psychological reactance (ß = 0.126, t-statistics = 0.969, p < 0.052) influence GFCB while satisfaction is predicted by four predictors except psychological reactance (ß = 0.126, t-statistics = 0.969, p < 0.052). In addition, customer satisfaction (ß = 0.638, t-statistics = 6.317, p < 0.005) also has an impact on continuance behavior. Besides, the study understood that four predictors indirectly influence GFCB through satisfaction except psychological reactance ((ß = 0.080, t-statistics = 964, z = 0.958p < 0.338). Finally, the coefficient of determinations (R2) indicates that the five predictors explained 65.3% of changes in satisfaction, whereas 72.8% of changes are described by the five predictors and customer satisfactions.

Finally, this study highlights the social and managerial implications for the implementers of the green finance industry. It is recommended to emphasize green finance practice as it plays a crucial role in promoting environmental protection, ensuring social equity and driving economic growth. The green banking service providers, industry analysts, green consumers and respective government authorities can generalize green finance activities as an essential aspect of sustainable development to equalize the economic growth with a view to protecting environmental collapse and promoting renewable energy, energy efficiency, sustainable agriculture and other environmentally friendly activities.

The study will enormously contribute to the existing literature validating the proposed holistic framework applying SST along with EC, GBMI and psychological reactance in green finance continuance behavior.

This paper investigates the combined effect of internal environmental management (IEM) and green human resource management (GHRM) on corporate reputation (CR), environmental performance (EP) and financial performance (FP). The paper further explores the indirect effects of CR and EP between the direct paths.

Data are garnered from 164 firms from three industries in Ghana. Partial least square structural equation modeling (PLS-SEM) is the methodological technique used to test the hypothesized relationships.

The result demonstrates that unlike IEM which has a significant effect on FP when implemented in isolation, GHRM does not have a significant effect on FP. However, the joint implementation of IEM and GHRM can provide better results in terms of improved CR, enhanced EP and significant FP improvement. CR and EP were further found to mediate the relationship between the direct paths.

The results suggest that the joint implementation of IEM and GHRM is critical for firms that seek to enjoy superior reputation, enhance their environmental sustainability and achieve financial gains. Consequently, managers are strongly encouraged to create a sustainable and vibrant company via significant and rational investment in green initiatives like IEM and GHRM.

This study happens to be one of the first to develop a research model that investigates the joint effect of IEM and GHRM within the context of CR, environmental sustainability and FP.

This study examines how green human resource management (GHRM), individually and collectively, affects green psychological climate (PGC), green in-role behavior (GIB), extra-role behavior (GEB) and green creativity (GC) in small, medium and large textile companies. The study also explores how green intellectual capital (GIC) moderates the relationship between GHRM and PGC and GC.

The study was conducted in two phases: in phase 1 (N = 41 records), a systematic literature review was performed to identify the gaps, and in phase 2 (N = 412 managers and supervisors), a quantitative survey method was employed. The structural equation model, with 1st-order and 2nd-order hierarchical models, was used to test the hypotheses.

The results showed that GHRM practices positively impacted PGC and GC. GHRM practices, including employee involvement (GEI), compensation and reward (GCR), training and development (GTD) and recruitment and selection (GRS), enhanced PGC. However, performance and management (GPM) do not significantly affect PGC. PGC significantly and positively affects GIB and GEB. GHRM also directly significantly influenced GC. Additionally, GIC significantly and positively moderated the relationship between GHRM and GC but not PGC, improving green creative behaviors in textile companies.

This study spurs textile enterprises, especially small, medium and large, to prioritize GHRM practices where employees with green climate (i.e. PGC), behaviors (i.e. GIB and GEB), knowledge, skills and abilities (i.e. GIC) strengthen their GC. Policymakers should encourage the adoption of GHRM to align GIC practices with environmental goals.

This study is unique in examining how GHRM practices, individually and collectively, enhance PGC employees’ GIB, GEB and GC. GIC strengthens employee green behaviors to develop innovative ideas (i.e. GC). It examines how GIC is crucial for GHRM to enhance creative activities toward environmental sustainability practices and goals.

Due to the rapid increase in global warming and environmental disasters, destination management and tourists' environmental awareness have increased. This increase in environmental awareness has led destinations to prioritize green practices that reduce environmental pollution. Moreover, in recent years, with the rapid development of technology, artificial intelligence technology has also been used in applications that reduce environmental pollution in destinations. This is because environmentally friendly products and services offered by destinations have started to have an impact on tourists' travel choices. Additionally, tourists' awareness and loyalty towards environmentally friendly destinations have started to increase, resulting in the formation of brand value for destinations. Therefore, green practices and AI technologies play a role in the formation of consumer-based destination green brand value.

By discussing the spatial spillover effect and regional heterogeneity of digital economy and green agricultural development level, this paper aims to provide countermeasures and suggestions for the better development of green agriculture in the contemporary era when digital economy is universally developed and at the same time provide development suggestions suitable for green agriculture's development characteristics and initial conditions for different regions.

This paper discusses the theoretical foundation of the digital economy and green agriculture development and utilizes panel data from 30 provinces in China from 2011 to 2018. By employing the Super-Efficiency Slack-based Measure and Malmquist-Luenberger (SBM-ML) model based on unexpected output to measure the total factor productivity of green agriculture and employing the spatial panel Durbin model to empirically test the spatiotemporal effects of the digital economy on green agriculture development from both temporal and spatial dimensions. Finally, the model is tested for robustness as well as heterogeneity.

The research findings are as follows: First, from the perspective of time effect, digital economy has a continuous driving effect on the development of green agriculture and with the passage of time, this effect becomes more and more prominent; second, from the perspective of spatial effect, digital economy has a significant positive impact on the development of local green agriculture, while digital economy has a significant negative impact on the development of surrounding green agriculture. Finally, the impact of digital economy on the development of green agriculture shows significant differences in different dimensions and regions.

As an important driver of economic growth, the digital economy has injected new impetus into agricultural and rural development. Along with the intensifying environmental pollution problems, how to influence the green development of agriculture through the digital economy is a proposition worthy of attention nowadays. This paper analyzes the relationship between the digital economy and agricultural green development in multiple dimensions by exploring the temporal and spatial spillover effects of the digital economy on agricultural green development, as well as the heterogeneity in different dimensions and in different regions and derives policy insights accordingly in order to improve relevant policies.

In recent years, sustainability considerations in the real estate sector have moved from being a niche market phenomenon to a mainstream trend. The movement has been accompanied by a shift in the industry’s perception of sustainable buildings. Traditional cost-saving goals are now complemented by a growing interest in the potential for sustainable buildings to tackle broader economic and social sustainability challenges as well as issues related to health and well-being. The real estate industry is increasingly expected to adapt its strategies to incorporate new and more stringent environmental and urban development requirements, to cater to shifting demographics, and to utilize new advancements in construction processes and materials. This chapter explores recent research on sustainable real estate and highlights some of the newest trends in the market. The chapter then examines how policy and technological advancements can enable real estate developers to tackle environmental, social, and economic sustainability challenges. This will be exemplified through a focus on carbon taxation and timber construction. Based on these case studies, the chapter illustrates how today’s sustainable real estate sector – marked by its move beyond a focus on cost savings – requires for building practices to be strongly rooted in global, sustainable development policies.