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Article
Publication date: 2 June 2022

M. Rizwana, Padmalini Singh, N. Ahalya and T. Mohanasundaram

The goal of the present study is to examine the degree of knowledge amongst Indian women about millet grain and its nutritional advantages. Millet is regarded to be five times…

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Abstract

Purpose

The goal of the present study is to examine the degree of knowledge amongst Indian women about millet grain and its nutritional advantages. Millet is regarded to be five times more nutritious than rice and wheat. Despite the fact that millet contributes to 10% of India's food grain basket and has an annual production of 18 million tonnes, it is not consumed in the same proportion as mainstream cereals (that is rice and wheat). As a result, the study's primary objective is to determine the level of awareness and consumption pattern of millet amongst Indian women regarding millet grains.

Design/methodology/approach

The research was carried out in the city of Bengaluru in the state of Karnataka, India. For the purpose of study, a sample of 855 female respondents was approached using a non-probability sampling technique known as convenience sampling. The data were gathered through the use of a self-administered structured questionnaire.

Findings

According to the findings of the study, the vast majority of respondents consume millet for preserving overall health. Building self and family immunity is the most important factor with 4.11 mean scores and low standard deviation of 0.985. The results reveal that 80.6% of women in the study are aware of millet but only 62.7% of women are consuming millet. The motivating factors and demotivating factors leading to consumption and non-consumption behaviour, respectively have also been identified. The study also reveals that demographic factors such as age, qualification and income have a direct influence on millet consumption.

Research limitations/implications

The scope of research can be extended to explore the impact of millet consumption on long term health benefits of millet amongst the target respondents. Further, the study can be extended to explore the consumption pattern of millet among different target audience in various parts of India. The media interventions in creating awareness of millet consumption benefits need to be studied for increasing the consumption of millet.

Practical implications

Companies involved in producing Fast Moving Consumer Goods (FMCG) products can be encouraged to produce millet based foods like cereals, biscuits, ready to eat foods etc. Workshops can be organized to raise awareness on how the millet can replace traditional grains in the cooking process.

Social implications

Policy measures may include millet being promoted through technology dissemination, creating awareness about advantages of millet and including millet in the Public Distribution System (PDS). It is also important to promote the cultivation, maintenance and processing of the local variety of millet with competent marketing strategies so as to increase their cultivation comparable to the cash crops. Farmers should be educated on the importance of cultivation of minor millet.

Originality/value

The fast-paced lifestyle of urban Indians has a direct impact on their dietary preferences. The World Health Organization (WHO) recommends that people have a nutritionally balanced diet and engage in regular physical activity to reduce health risks. In India, as a result of women's increased participation in the workforce, women are forced to manage many tasks and obligations, which has detrimental effects on their health. The poor nutritional status of modern-day workers is attributed to a lack of education, lack of awareness and a general disregard for health-related concerns. There is a need to investigate if Indian women are aware of the nutritional benefits of millet grains that are higher in protein.

Details

British Food Journal, vol. 125 no. 6
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 23 April 2024

Amrutha Shetty and M. Rizwana

The global automobile industry is striving towards a sustainable future. Emerging countries including India are gearing up for the revolution. Considering the key role of customer…

347

Abstract

Purpose

The global automobile industry is striving towards a sustainable future. Emerging countries including India are gearing up for the revolution. Considering the key role of customer acceptance in the success of any technological shift, the study endeavors to ascertain the catalysts accelerating the adoption of Electric Two-Wheelers (E2W) in India by leveraging an extended Unified Theory of Acceptance and Use of Technology-2 model. The same would assist Electric Vehicle (EV) stakeholders in directing their efforts toward pivotal aspects having the potential to significantly bolster E2W penetration.

Design/methodology/approach

Data was collected using convenience sampling technique from 1,254 electric two-wheeler owners across four Indian states and analyzed using Structural Equation Modelling.

Findings

Performance Expectancy, Price Value and Hedonic Motivation have a significant influence on purchase intention leading to actual buying behavior. Effort Expectancy, Social Influence, habit value and facilitating conditions were insignificant. Pro-Environmental Approach and Government Support significantly impact adoption intention and behavior respectively in addition to model predictors thus supporting the study’s novelty. Purchase intention proved to influence Actual Buying Behavior. Synergized efforts of EV stakeholders towards performance innovation, cost-effectiveness, improved infrastructure and information diffusion on sustainability and user-friendliness could aid in achieving transition to green mobility.

Originality/value

The study predominantly intends to address the intention–behavior gap related to electric two-wheelers in India. Also, two additional constructs, government support and pro-environmental approach, were incorporated resulting in a novel research framework that aims to test their nuanced ability to impact the model predictors.

Details

Management of Environmental Quality: An International Journal, vol. 35 no. 7
Type: Research Article
ISSN: 1477-7835

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Article
Publication date: 8 December 2022

Subrahmanyam Annamdevula, Sai S. Nudurupati, Raja P. Pappu and Ranendra Sinha

This study aims to extend the theory of planned behaviour (TPB) model to explain youth’s recycling behavioural intentions in India. Perceived moral obligation (PMO) to perform…

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Abstract

Purpose

This study aims to extend the theory of planned behaviour (TPB) model to explain youth’s recycling behavioural intentions in India. Perceived moral obligation (PMO) to perform such pro-environmental activities is incorporated in the TPB model. The study also aims to validate the extended version of TPB models with direct and indirect relationships and identify the best competing model among original TPB, extended TPB model “Model A” (moral obligation is an explanatory variable to recycling behaviour) and extended TPB model “Model B” (moral obligation as an explanatory variable to attitude, perceived behavioural control [PBC] and recycling behavioural intentions; and responsive variable to subjective norms) to predict Indian youth’s waste recycling behaviour.

Design/methodology/approach

The descriptive study adopted a hypo-deductive research design to test the proposed extended TPB models. The study used a survey research design with a structured questionnaire. A sample of 782 youth with a mean age of 18 was obtained to perform the correlational analysis. The scale validity and reliability are measured using structural equation modelling and identified the robust model with higher explanatory power using the Chi-square difference (Δχ2) statistic test.

Findings

Results show that the extended TPB model “Model B” has a better fit and explanatory power than competing models to predict the waste recycling behaviour of youth. Further findings substantiate that PMO has a higher indirect effect on recycling intention. Model B supports the utility of moral obligation and its association with youth’s higher waste recycling intention and actual recycling behaviour.

Research limitations/implications

The study considers solid waste recycling in general, and therefore future research should test the proposed model specific to other household wastes like water recycling. Furthermore, future studies can experiment with the model with additional variables like perceived relative benefits, social benefits, self-efficacy and education level of the respondents. In a strict sense, the research concern the respondents and the generalisation to a broader population should be made with caution. Hence, further studies in various geographical areas with larger sample sizes would allow the generalizability of the results.

Practical implications

This research provides insights into PMO and its influence on recycling intention. Promoting waste recycling behaviour through campaigns, social pressure and accepting the phenomena of “significant others” will encourage better waste recycling behavioural purposes. Indian households who are highly concerned and obliged towards environmental protection would develop favourable attitudes and subjective norms towards waste recycling.

Social implications

The study proved the effect of subjective norms on intentions. This contention explains that recycling mostly happens within the house and is mostly not witnessed by society and friends. Therefore, adopting waste recycling behaviour is not socially acceptable as they are not fully aware of its benefits. Policymakers should create awareness to develop environmental-friendly behaviour through recycling solid waste and develop exclusive campaigns to sensitise the negative impact on the environment.

Originality/value

The study’s originality is to test the extended TPB model “Model B”, with PMOs as an additional key variable, which has higher explanatory power to predict the youth’s waste recycling behavioural intentions in the Indian context. PMO found a positive and significant effect on attitude, PBC and recycling behavioural intentions. The higher indirect result of PMO on behavioural purposes through TPB variables indicates the importance of personal moral obligation in pro-environmental behaviour.

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Article
Publication date: 27 November 2024

Latika Sharma, Mridul Trivedi, Himanshu Bagdi and Hemantkumar P. Bulsara

The present research investigates the role of product availability, environmental concern, and social media concerning the intention to purchase green food products by utilising…

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Abstract

Purpose

The present research investigates the role of product availability, environmental concern, and social media concerning the intention to purchase green food products by utilising the extended theory of planned behaviour framework in a developing economy.

Design/methodology/approach

A self-administered questionnaire collected information from 412 adults and educated consumers from Vadodara city in India. The questionnaire items were used to collect data from previous studies and further validated using confirmatory factor analysis. The data were further analysed using partial least square-structural equation modelling.

Findings

The study findings indicated that attitude and perceived behavioural control impact the purchase intention regarding green food products, while subjective norms were found not supportive. At the same time, product availability influences perceived behavioural control and increases the volitional control amongst consumers. Moreover, social media positively impacts the theory of planned behaviour’s key constructs.

Research limitations/implications

The outcomes of the present study provide marketing managers with enhanced insight into the relationship between consumers' perception and green food product consumption in the context of social media influence. The findings could help green food producers evaluate the extent of consumers' intentions to buy their products in developing countries.

Originality/value

To the best of the researchers’ knowledge, the present research is amongst the pioneers in India that focuses on the variables of the theory of planned behaviour, which led to knowing the role of green food availability and social media influence in green food products. At the same time, the focus on purchase intention concerning green food products adds to the study’s uniqueness.

Details

Asia-Pacific Journal of Business Administration, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-4323

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Book part
Publication date: 7 October 2024

Nandani Yadav and Priyabrata Sahoo

The chapter examines the employment status of women in the power loom sector by assessing their participation in this sector as well as in different major activities aside from…

Abstract

The chapter examines the employment status of women in the power loom sector by assessing their participation in this sector as well as in different major activities aside from power loom activities. The objective is to understand the time allocation of individuals who are related to the power loom sector and to evaluate the factors that affect the time spent in the sector. It has focused on women’s contribution to the power loom sector and discusses gender inequality in unpaid domestic chores. The study is based on primary data collected through in-depth interviews in the rural area of Benipur, Varanasi, Uttar Pradesh. This study found that women participate less than men across all age groups in the power-loom sector in the rural area of Benipur. Women have lower education qualifications than men at each level; however, they are more involved in education than men in their initial years of schooling. Women’s involvement in education declines with age, while men’s involvement does not. Due to low educational attainment, they face many difficulties in understanding this new technology of power loom. Domestic involvement of women might be a major reason behind their low participation in education as well as the power loom sector. Even today, ‘farming or agriculture’ is the most important major alternate activity for the livelihood of the people who are related to the power-loom sector. The key contribution of this chapter is to understand the employment status of women and evaluate the women’s contributions to the power loom sector.

Details

Informal Economy and Sustainable Development Goals: Ideas, Interventions and Challenges
Type: Book
ISBN: 978-1-83753-981-9

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Article
Publication date: 22 October 2024

Sachin Kumar, Vinod Kumar, Vandana, Eva Ivanová and Sheshadri Chatterjee

The purpose of this study is to assess the impact of consumption values on customer satisfaction and intention to consume millet-based foods. This study examines both tangible and…

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Abstract

Purpose

The purpose of this study is to assess the impact of consumption values on customer satisfaction and intention to consume millet-based foods. This study examines both tangible and intangible values of the millet-based food to the customer.

Design/methodology/approach

Based on consumption value theory (CVT), the present study evaluates the impact of consumption value factors such as emotional, epistemic, health, price, prestige and taste/quality values on satisfaction and intention to use millet-based foods and develops a unique research model. Later, leveraging a dataset comprising more than 410 responses from Pune city in India, a rigorous empirical examination of the proposed model was conducted employing SmartPLS 4.0 software.

Findings

The study's finding unveils both the significant and insignificant impacts of various consumption values, both from the tangible and intangible consumption value perspectives on satisfaction and intention to consume millet-based foods. The study also provides a validated food consumption model which can be used for other similar food consumption behaviour of the customers.

Research limitations/implications

This study provides insights as to how different consumption values impact the satisfaction of the customers for the millet-based food. This study illuminates additional aspects of the tangible and intangible factors impacting the satisfaction level of customers to consume millet-based products. Also, this is a cross-sectional study, and the respondents are only based in Pune, India. Thus, the study results cannot be generalised.

Originality/value

This study employs CVT to explore the unexplored impact of consumption values on satisfaction and intention to use millet-based foods, which is unexplored in the past literature. Moreover, this study develops a theoretical model with high explanatory power, and the research model adds value to the existing body of literature from areas such as food preference, consumer behaviour and value consumption insights.

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Article
Publication date: 23 August 2023

Prabhakar Nandru, Senthil Kumar S.A. and Madhavaiah Chendragiri

Recently, the Government of India has emphasized digital financial inclusion for promoting cashless transactions with a vision to transform India from a traditional cash-based…

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Abstract

Purpose

Recently, the Government of India has emphasized digital financial inclusion for promoting cashless transactions with a vision to transform India from a traditional cash-based economy into a cashless economy. Technology-driven payment apps are facilitated greater access to cashless financial services and improve the speed, efficiency, accuracy and effectiveness of financial transactions. This study aims to explore the determinants of quick response (QR) code mobile payment (m-payment) adoption intention among marginalized street vendors in India.

Design/methodology/approach

The proposed research model was tested using 320 responses from QR code m-payment users. An interview schedule was performed using the structured questionnaire from marginalized street vendors by adopting a purposive sampling technique. The proposed research framework of this study developed on the Unified Theory of Acceptance and Use of Technology (UTAUT). In addition to the existing variables proposed in the UTAUT model, three more variables have been added, namely, digital financial literacy (DFL), personal innovativeness (PI) and perceived trust (PT). Besides, the study used confirmatory factor analysis and structural equation modeling techniques to analyze the data.

Findings

This study confirms that factors such as performance expectancy, effort expectancy, facilitating conditions, PT and customers’ DFL are significant determinants of street vendors’ intention to use QR code m-payment services. However, social influence and PI have shown an insignificant relationship with adopting a QR code m-payment system.

Research limitations/implications

The results provide insights for policymakers and service providers. Specifically, government and bankers design promotional campaigns emphasizing the ease of use, perceived benefits, security and faster business transactions to accept and use the QR code m-payment system to encourage prospective users to achieve a cashless economy.

Originality/value

Many prior studies have widely concentrated on m-payment adoption intention in India. However, only a few studies have attempted to examine the factors influencing the adoption of QR code m-payment services among merchants from emerging economies. There is a dearth of studies on QR code adoption from an unorganized sector perspective, specifically marginalized street vendors. Therefore, this study explicitly examines the extent to which the determinants of adoption intention toward QR code-based m-payment services among marginalized street vendors within the framework of the extended UTAUT model by incorporating DFL, PI and PT. The findings of this study contribute, theoretically and practically, to the existing literature.

Details

Journal of Science and Technology Policy Management, vol. 15 no. 6
Type: Research Article
ISSN: 2053-4620

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Article
Publication date: 25 July 2023

M.K.P. Naik, Prabhas Bhardwaj and Vinaytosh Mishra

This paper aims to identify and analyze the challenges for the Varanasi handloom industry after the COVID pandemic by considering their impact on different sections of the weavers…

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Abstract

Purpose

This paper aims to identify and analyze the challenges for the Varanasi handloom industry after the COVID pandemic by considering their impact on different sections of the weavers and subsequently suggest the best possible solution for the same.

Design/methodology/approach

A combined approach of expert opinion and in-depth literature reviews are used to identify the challenges, and a multicriteria decision-making tool is used to rank the challenges for the type of weaver.

Findings

This research provides an elaborated view of the problems faced by the handloom industry after the COVID pandemic and suggests that the success of the handloom business is subjected to the eradication of a wide number of challenges according to the type of weaver.

Practical implications

The findings of this research will help the policymakers to make and align their policies and strategies for the upliftment of the Varanasi handloom industry efficiently and effectively.

Originality/value

To the best of the authors’ knowledge, this is the first kind of study that focuses on identifying and prioritizing the barriers affecting the success of the Varanasi handloom industry after the COVID pandemic. Furthermore, the uniqueness of this research lies in its ability to study all three independent sections of the handloom industry, having different capabilities and limitations.

Details

Research Journal of Textile and Apparel, vol. 29 no. 1
Type: Research Article
ISSN: 1560-6074

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Article
Publication date: 10 October 2024

László Molnár and Tekla Szép

Balcony solar panels are popular and widespread in most EU Member States, except in Hungary, where their use is currently banned. However, the lifting of this strict ban is…

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Abstract

Purpose

Balcony solar panels are popular and widespread in most EU Member States, except in Hungary, where their use is currently banned. However, the lifting of this strict ban is expected to be approved in the near future. The aim of this research is to investigate which factors influence residents’ intention to use balcony solar panels in Hungary and how strong these impacts are.

Design/methodology/approach

Unified theory of acceptance and use of technology 2 (UTAUT2) is applied to predict which factors may influence residents’ behavioral intention to use this technology. Six components are tested: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and price value. Data were gathered in Hungary in 2023 using an online survey. A quota sampling method was employed during the data-collection process.

Findings

Our results confirm the importance of all components except effort expectancy. In addition to the economic benefits that can be achieved, citizens consider energy independence and a sense of freedom to be important in the adoption of such systems.

Research limitations/implications

Despite the large share of positive responses (expressed intention) that is identified, a gap between intention and action can be expected.

Practical implications

To increase the rate of acceptance, transparent regulation, simplified administration and the application of nudges may be crucially important. However, the widespread use of balcony solar systems is hindered by the lack of a modern, energy-efficient building stock, emphasizing the urgency of deep renovation in the Hungarian household sector.

Originality/value

This research is the first to use the UTAUT2 model to analyze the technology acceptance of balcony solar systems in a late-adopter country.

Details

Management of Environmental Quality: An International Journal, vol. 36 no. 2
Type: Research Article
ISSN: 1477-7835

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Article
Publication date: 25 September 2024

Amir Ardeshir, Mehdi Sharifi Khobdeh, Ian Fillis and Hossein Eghbali

This paper investigates the critical role of entrepreneurial computer engineers in driving innovation and accelerating economic growth through the creation of technological…

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Abstract

Purpose

This paper investigates the critical role of entrepreneurial computer engineers in driving innovation and accelerating economic growth through the creation of technological businesses. By analyzing their contributions to innovation ecosystems, this paper aims to provide insights into the unique impact these engineers have within the entrepreneurial landscape. The study underscores the need for tailored policies that harness the potential of entrepreneurial computer engineers to achieve macroeconomic objectives amidst ever-changing economic complexities.

Design/methodology/approach

To examine the significance of entrepreneurial computer engineers within the innovation ecosystem, this study uses bibliometric analysis with VOS viewer to explore existing literature on engineering and entrepreneurship.

Findings

Using bibliometric analysis, the authors reveal a network of interconnected skills such as risk-taking, self-determination and project-based learning, evident in the co-occurrence of keywords.

Practical implications

The entrepreneurial computer engineer plays a central role in steering technical innovation and fostering sustainable economic growth within the field of computer engineering. The authors pinpoint specific skills and strategic pathways crucial for the growth and development of entrepreneurial computer engineers, emphasizing the unique contributions and challenges within this domain.

Originality/value

This paper addresses the under-researched topic of engineering entrepreneurship in relation to innovation, aiming to provide knowledge and insights into the intersection of engineering and entrepreneurship. By examining this nexus, the paper contributes to filling the gap in existing literature and offers valuable perspectives for both academia and industry.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 26 no. 4
Type: Research Article
ISSN: 1471-5201

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