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Article
Publication date: 3 June 2014

Kemal Yildirim, Nur Ayalp, Gozen Guner Aktas and M. Lutfi Hidayetoglu

– The purpose of this paper is to focus on assessing consumer perceptions and functional evaluations of store cash desks (Flat, L- and U-shaped) in the clothing retail context.

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Abstract

Purpose

The purpose of this paper is to focus on assessing consumer perceptions and functional evaluations of store cash desks (Flat, L- and U-shaped) in the clothing retail context.

Design/methodology/approach

To test the assumption that relationships exist between various types of cash desks and consumer perceptions and functional evaluations, a study was devised using digital pictures of three types of cash desks hypothetically located in a large store.

Findings

Results based on semantic differential and functional items show that consumers expressed a more positive perception of flat than of L- or U-shaped cash desks. Men evaluated the store cash desks more positively than women overall. Managerial implications are discussed and directions for future research are proposed.

Originality/value

This paper reveals a significant relationship between cash desk type and consumer perceptions and functional evaluations of cash desks. The results of the work suggest that retailers and designers may be able to easily make stores more attractive to consumers by installing flat cash desks.

Details

International Journal of Retail & Distribution Management, vol. 42 no. 6
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 31 August 2012

Kemal Yildirim, M. Lutfi Hidayetoglu and Ahmet Sen

The purpose of this study is to compare the natural lighting performance of roof skylight systems in buildings with atriums and to compare the sustainability and energy efficiency…

656

Abstract

Purpose

The purpose of this study is to compare the natural lighting performance of roof skylight systems in buildings with atriums and to compare the sustainability and energy efficiency of several roof skylight systems for educational buildings with atriums.

Design/methodology/approach

Five roof skylight systems previously assessed in another study were adapted for simulation. In order to determine the effects of each skylight system on natural lighting, all the physical data of the building to be studied were recorded and entered into a computer.

Findings

The results of the study showed that roof skylight systems should be designed both to limit light during periods of maximum daylight to avoid such problems as glare, flare, and so on; and to direct light indoors as fully as possible during periods of limited daylight. In this regard, the “Moving Sunshade Double Layer” roof system showed better performance than the other four roof skylight systems.

Research limitations/implications

In subsequent studies, roof systems appropriate for natural lighting should be studied for other plan types, hospitals, public buildings and so on. Moreover, real structures in which direct environment measurements can be taken could be used for obtaining data, instead of simulations.

Practical implications

Use of the roof system suggested by the research will minimize lighting and air conditioning costs, and enhance building sustainability.

Originality/value

This study explores methods of taking advantage of natural lighting indoors through the use of roof skylight systems, and identifies the most appropriate, sustainable and energy efficient roof skylight system for education buildings having an atrium.

Details

Smart and Sustainable Built Environment, vol. 1 no. 2
Type: Research Article
ISSN: 2046-6099

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Article
Publication date: 26 May 2022

Hakan Yılmaz, Kemal Yıldırım and Mehmet Lutfi Hidayetoglu

This study aims to determine the effects of three different carrier system materials (laminated wooden beams, post-tensioned concrete beams and steel beams) used widely in…

178

Abstract

Purpose

This study aims to determine the effects of three different carrier system materials (laminated wooden beams, post-tensioned concrete beams and steel beams) used widely in interior spaces on the perceptual evaluations of respondents.

Design/methodology/approach

The large opening Olympic swimming pool space was chosen as the research environment. A total of 376 university graduates participated. After experiencing the 360-degree virtual images of the experimental spaces, a “spatial perception” questionnaire was applied to these respondents.

Findings

The spaces using the laminated wood beams in the carrier system were perceived as warmer, lighter, more attractive, more spacious, more informal, closer, more well-planned, freer, simpler, more peaceful, more exciting, and uncrowded compared to the spaces that used post-tensioned concrete beams and steel beams. The architect respondents made more negative perceptual evaluations for all the adjective pairs compared to the respondents in the other professional groups. Respondents who were males, and in the 26–35 years of age group, perceived more positively the physical environmental factors of the virtual swimming pools compared to females, and the 36 years of age or above age group.

Originality/value

The results set forth that the structural elements of buildings, such as ceilings, walls and furnishings, were not only systematic elements used in the formation of the structure, they were also important environmental factors in the perceptual evaluation of the space.

Details

Facilities, vol. 40 no. 9/10
Type: Research Article
ISSN: 0263-2772

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Article
Publication date: 3 November 2021

Büşra Coşgun, Kemal Yıldırım and Mehmet Lutfi Hidayetoglu

This study aims to determine the effects of wall covering materials (wood, concrete and metal) used indoors on participants’ perceptual evaluations. The differences among…

736

Abstract

Purpose

This study aims to determine the effects of wall covering materials (wood, concrete and metal) used indoors on participants’ perceptual evaluations. The differences among participants’ perceptual evaluations regarding indoor physical environmental factors by occupation and gender were examined.

Design/methodology/approach

Cafes were selected as research environments. Virtual experimental spaces using three different wall covering materials were modelled and participants’ assessment of the physical environmental factors of these virtual spaces was measured through a detailed questionnaire.

Findings

Cafes using light-coloured wall covering materials were perceived more favourably than cafes using dark-coloured wall covering materials, and cafes with light-coloured wooden wall coverings were considered as a warmer material than cafes using concrete and metal. Participants who received design education (architect, interior architect) perceived physical environmental factors of cafes more negatively than those who did not receive design education (lawyer, economist, accountant, etc.). Male participants evaluated the physical environmental factors of cafes more positively than female participants for all adjective pairs. Except for two adjective pairs, no significant difference was found among the evaluations according to genders for the other adjective pairs.

Originality/value

This study revealed new results about customers’ choices of wall covering materials and offered designers new alternatives for materials that can be used in the design of cafes.

Details

Facilities , vol. 40 no. 3/4
Type: Research Article
ISSN: 0263-2772

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Article
Publication date: 12 September 2016

Pankaj Deshwal

The purpose of this paper is to focus on ascertaining whether and how groups based on demographic variables (age, gender, education level, and family income) differs for…

4613

Abstract

Purpose

The purpose of this paper is to focus on ascertaining whether and how groups based on demographic variables (age, gender, education level, and family income) differs for dimensions of customer experience quality in the Indian retail store context.

Design/methodology/approach

A 23 items instrument was distributed to retail store customers. Demographic variables were age, gender, education level, and family income. Finally, the analysis was performed on 346 responses. ANOVA test was performed to find out the significant difference between the groups based on demographic variables with respect to components of customer experience quality in the Indian retail store context.

Findings

Analysis revealed that some categories of demographic variables differ with respect to dimensions of customer experience quality in the Indian retail store context.

Originality/value

Authors believe that this is the first study, which applies EXQ model in India retail context.

Details

International Journal of Retail & Distribution Management, vol. 44 no. 9
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 5 July 2021

Kemal Yıldırım, Mehmet Lutfi Hidayetoglu and Sinem Serap Unuvar

This paper aims to focus on determining the effects of location of closed offices on the front facade, rear facade and side facade plans and the indoor layout (left and right…

506

Abstract

Purpose

This paper aims to focus on determining the effects of location of closed offices on the front facade, rear facade and side facade plans and the indoor layout (left and right users’ cabinets) on perceptual evaluations of users of physical environmental factors.

Design/methodology/approach

For this purpose, the responses of 54 academic users who use the Gazi University Technology Faculty Taskent Building offices were taken with the help of a survey.

Findings

As a result, it was determined that office users on the front and side facades generally perceived more positively the offices’ environmental factors than office users on the back facade. In addition, it was determined that offices with storage cabinets located to the right of users (Type A) were perceived more positively than storage cabinets located to the left of users (Type B). On the other hand, it was determined that users between the ages of 25–45 who used closed offices generally perceived the physical environmental factors of offices more positively than users between the ages of 46 and 65.

Originality/value

Especially the location of the building, the landscaping, the plan of the rooms and the landscape to which they are directed are major design decisions that cannot be controlled by employees. Therefore, it is necessary to know the positive/negative effects that may occur during use before making design decisions.

Details

Facilities , vol. 40 no. 1/2
Type: Research Article
ISSN: 0263-2772

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Article
Publication date: 10 August 2015

Kemal Yildirim, Kubulay Cagatay and Mehmet Lütfi Hidayetoğlu

The purpose of this paper is to ascertain the effect of age, gender and education level on customer evaluations of store atmospheric attributes (colour, lighting type, musical…

3431

Abstract

Purpose

The purpose of this paper is to ascertain the effect of age, gender and education level on customer evaluations of store atmospheric attributes (colour, lighting type, musical genre/tempo/volume, circulation area, lighting, climatic conditions, ambient scent and cleanliness) in the context of retail furniture stores.

Design/methodology/approach

To that end, a questionnaire was administered to 273 customers who shopped at furniture stores in the Siteler district of Ankara. The reliability coefficients of the data were defined based on their percentage values. Then, to examine the effect of age, gender and education level on customer evaluations of store atmospheric attributes, the appropriate χ2 analysis was applied.

Findings

Significant differences in customer evaluations of store atmospheric attributes emerged based on age, gender and education level. Based on those results, certain store atmospheric attributes (colour, lighting type, musical genre/tempo/volume) preferred by customers were suggested to enhance the design of furniture stores. In addition, the store’s circulation area, lighting, climatic conditions, ambient scent and cleanliness were found to have a significant impact on the duration of customer visits to furniture stores.

Originality/value

The study scientifically assessed the effects of age, gender and education on the perceptions of customers in terms of ambient atmosphere. Application of these findings to store design should have positive effects on the willingness of customers to remain in the store and should positively affect their shopping decisions.

Details

International Journal of Retail & Distribution Management, vol. 43 no. 8
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 25 January 2013

Iris Bakker, Theo J.M. van der Voordt, Jan de Boon and Peter Vink

The purpose of this paper is to establish the influences of the colours red and blue on perceived well being, social cohesion and productivity in complex real life work conditions…

3202

Abstract

Purpose

The purpose of this paper is to establish the influences of the colours red and blue on perceived well being, social cohesion and productivity in complex real life work conditions during regular meetings.

Design/methodology/approach

In total, seven regular government teams held seven regular meetings in red, blue and reference meeting rooms. In literature it is often mentioned that red is a warm and blue a cool colour. To be able to test the warmth and coldness effects the authors have amplified the warm and cold qualities with light colour and colour of the table top desk. The employees were asked to complete questionnaires concerning perceived well being, social cohesion and productivity. In total, 52 subjects completed three questionnaires, at the start, the end and two or three days after the meeting. Data were analysed with SPSS 16.

Findings

The findings did not show any effects of the red and blue environment on perceived well being, social cohesion and productivity. The authors assume the processes in real life work situations are too complex to measure influences.

Research limitations/implications

The research focuses on individual perceptions and did not measure actual well being, social cohesion and productivity.

Practical implications

Practical implications are that statements frequently mentioned in literature concerning influences of red and blue might be not valid in real life meeting settings. New ways of testing the impact of colours should be reconsidered. Because lab situations are too simplified and artificial, the authors suggest testing influences of colour in an isolated setting in relation to art.

Originality/value

The originality of this research concerns testing colour influences in complex real life work settings, such as meetings.

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Article
Publication date: 23 October 2018

Danielle Lecointre-Erickson, Bruno Daucé and Patrick Legohérel

The global aim of this paper is to provide managerial and theoretical contributions in order to guide retailers in their decision to invest in interactive storefront technology…

2196

Abstract

Purpose

The global aim of this paper is to provide managerial and theoretical contributions in order to guide retailers in their decision to invest in interactive storefront technology and to fill in the gaps in the literature in regards to the influence and the role of exterior atmospheric variables in brick-and-mortar retail experience. The purpose of this paper is to investigate the role of interactive technology in window displays and its influence on consumers’ affective responses, expected shopping experience and behavioural intentions at the point of sale.

Design/methodology/approach

The design of the study is founded in the presence (=1) vs absence (=0) of interactive technology in the window display. A partial least squares–structural equation modelling (PLS–SEM) approach is used to analyse the structural model and the correlations between the variables.

Findings

This paper finds that the technology has a significant influence on arousal, and that expected shopping experience has a significant influence on patronage intentions.

Research limitations/implications

This study was conducted on French individuals in a tourist bureau setting. The study should be replicated in other retail settings in order to improve the generalisation of the findings.

Originality/value

This study is the first to experimentally test the influence of an interactive storefront display in retailing. This paper also contributes to the retailing literature on exterior atmospheric variables.

Details

International Journal of Retail & Distribution Management, vol. 46 no. 9
Type: Research Article
ISSN: 0959-0552

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