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Case study
Publication date: 16 August 2021

Wendy Du Plessis and Mark Peters

The learning outcomes of this paper is as follows: to give faculty the opportunity to illustrate the strategist’s and marketer’s toolbox, namely, tools and frameworks such as the…

Abstract

Learning outcomes

The learning outcomes of this paper is as follows: to give faculty the opportunity to illustrate the strategist’s and marketer’s toolbox, namely, tools and frameworks such as the McKinsey 7S model. Porter’s generic marketing strategies. Strengths, weaknesses, opportunities and threats analysis. Political, economic, social and cultural, technological, environment and legal – external macro analysis. The case is intended for use in MBA and Executive education courses in strategy, marketing and leadership. The case offers relevant experiences and instructive lessons in formulating and implementing business strategies. The case highlights the importance of contextual leadership intelligence and competence in enabling entrepreneurial business activities. The case gives students the opportunity to apply a strategic framework to marketing communications, competitive analysis and branding with a new brand and a new name in a first world economy. The case helps students understand that: successful companies are a success because of their people and leadership, proactive thinking and constantly looking for new opportunities will make you a leader in the market, up-to-date competitor and market analysis are paramount in making the winning decision, staying true to one’s business philosophy and company values build a reputable organization, the importance of creating partnerships and healthy relationships with the distribution channel, the concept of competitive advantage, the concept of differentiation, focus and cost leadership and the concept of value and understanding customer needs.

Case overview/synopsis

The Egan’s Whiskey case offers students a unique opportunity to discover the important, yet grass-root, strategic decisions made by a high-quality alcohol product in a very competitive, well-known brand dominated the market, the USA. The case focuses specifically on issues related to strategic choices and implementation, brand, reputation, leadership, strategic marketing decision-making, customer/retail relationships, customer value and the importance of good marketing intelligence. There are some good examples of out-of-the-box thinking. History reveals that companies with the strongest brands, most proactive leadership, innovative marketing ideas, superb marketing intelligence and deepest relationships with their consumers are the pillars of success. The very assets that define these leading companies provide benchmarks for upcoming organizations. Being complacent and having poor leadership and vision in an ever-demanding customer-driven and competitive environment is a recipe for failure. Organizations and their leadership teams need to start thinking systematically, proactively and strategically about their place in competitive markets and take quick actions to mitigate risks and miss opportunities before they become reality. This case reveals the importance of understanding your strategic landscape, your market, your competitors, your customers, quick thinking and actions and having a rolling strategic plan, which is adaptable.

Complexity academic level

The case is intended for use in MBA and Executive education courses in strategy, marketing and leadership.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 11: Strategy.

Details

Emerald Emerging Markets Case Studies, vol. 11 no. 2
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 8 June 2010

Marc Bendick, Mary Lou Egan and Louis Lanier

The typical “business case” for workforce diversity management in the USA implies that matching the demographic characteristics of sellers to buyers increases firms' productivity…

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Abstract

Purpose

The typical “business case” for workforce diversity management in the USA implies that matching the demographic characteristics of sellers to buyers increases firms' productivity and profitability. This paper aims to explore the consequences for both employers and employees of following that guidance.

Design/methodology/approach

The paper statistically analyzes employment data on African Americans from one large US retailer and from the US advertising industry.

Findings

In both cases analyzed, a badly conceived business case for diversity perversely translated into discriminatory employment practices, starting with stereotype‐based segregation in work assignments and spreading to consequent inequality in other employment outcomes such as earnings and promotions. Such patterns illegally limit employment opportunities for women and race/ethnic minorities. Simultaneously, they fail to promote customer relationships and sales.

Practical implications

To avoid negative effects on both business and societal objectives, employers need to be guided by a business case promoting workplace inclusion, not “diversity without inclusion”, which buyer‐seller matching represents.

Originality/value

The business case for diversity is often considered unimportant “boilerplate”. This paper alerts employers to the importance of articulating, and then following, a correct business case.

Details

Personnel Review, vol. 39 no. 4
Type: Research Article
ISSN: 0048-3486

Keywords

Available. Content available
Article
Publication date: 26 April 2022

Beth Adele, Andrea D. Ellinger, Rochell R. McWhorter and Toby M. Egan

As a part of a larger study, the purpose of this study was to explore the learning outcomes for the “manager as coach” when exemplary managers are engaged in coaching their…

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Abstract

Purpose

As a part of a larger study, the purpose of this study was to explore the learning outcomes for the “manager as coach” when exemplary managers are engaged in coaching their respective employees.

Design/methodology/approach

A qualitative, multi-case study using an adaptation of the critical incident technique (CIT) and semistructured interviews was employed with 12 managers and their respective direct reports totaling 24 interviews. Content and constant comparative analyses were used to analyze the data.

Findings

A total of five themes and 19 subthemes were identified regarding managers’ learning outcomes from managers’ perspectives. From the perspectives of their employees as coachees regarding their managers’ learning outcomes, one theme with three subthemes emerged.

Originality/value

Limited empirical research has explored the developmental outcomes for managers who serve as coaches for their employees. This study examined the outcomes associated with managerial coaching from both the perspectives of the managers who coach and their direct reports. The findings of this research provide more insight into the benefits managers derive from coaching their employees.

Details

European Journal of Training and Development, vol. 47 no. 5/6
Type: Research Article
ISSN: 2046-9012

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Article
Publication date: 1 December 1994

Matts Carlsson and Michael Egan

Describes how several analyses of ease of production have beencarried out in Swedish companies. The results concerning thepossibilities of rationalization are clearly positive…

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Abstract

Describes how several analyses of ease of production have been carried out in Swedish companies. The results concerning the possibilities of rationalization are clearly positive. However, the companies investigated have themselves only, to a very limited extent, assimilated the knowledge of or implemented the DFP methods. In the investigation reported on, the most important causes of this situation are described. Also discusses the need for additional studies within the area.

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Book part
Publication date: 26 January 2023

Frayne Olson, Kristi Schweiss, Kateri Gutierrez and Brandon DeBalsi

When radical new approaches to entrepreneurship are sought, they almost invariably return to the origin point of conventional firms. This chapter, however, will show that radical

Abstract

When radical new approaches to entrepreneurship are sought, they almost invariably return to the origin point of conventional firms. This chapter, however, will show that radical entrepreneurship, far from being the purview of capitalist enterprises, can be found in abundance in the cooperative sector. Cooperatives, which are democratic economic enterprises owned by members on a one person, one-vote basis, are a hotbed of new economic thinking. The ways in which cooperatives use advances in technology to create more democratic, decentralized, and egalitarian economic relationships stands in stark contrast to the monopolizing and centralizing tendencies of conventional firms. This chapter will show that cooperatives are both a worthy adversary, and potential ally of, conventional capitalist businesses in moving the field of entrepreneurship into areas that will be of greatest benefit to humanity.

Details

Bleeding-Edge Entrepreneurship: Digitalization, Blockchains, Space, the Ocean, and Artificial Intelligence
Type: Book
ISBN: 978-1-80262-036-8

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Book part
Publication date: 29 November 2024

Melissa Rae Goodnight

This chapter describes the possibilities for fusing ethnography and evaluation to transform educational inquiry and educational entities (programs, systems, and policies). The…

Abstract

This chapter describes the possibilities for fusing ethnography and evaluation to transform educational inquiry and educational entities (programs, systems, and policies). The central question explored is, how do we best pursue work connecting evaluation and ethnography to fulfill our commitments to diversity, justice, and cultural responsiveness in educational spaces, to make tangible transformative change? With 40 years of literature on ethnography-evaluation connections as a foundation, this chapter describes three coalescing themes: transformative, intersectional, and comparative. These themes are proposed as valuable for guiding contemporary educational inquiry that serves social justice. The transformative theme denotes educational inquiry in which the researcher or evaluator ethically collects data, makes defensible interpretations, and facilitates social change in collaboration with others. Doing transformative work that meaningfully fuses ethnography and evaluation rests on essential factors like time, values engagement, collaboration, and self-work. The intersectional theme describes intersectionality as an evolving analytical framework that promotes social problem-solving and learning via investigating the significance of intersecting social identities in (a) how people's lives are shaped, (b) their access to power across circumstances, and (c) their everyday experiences of subordination and discrimination. Finally, the comparative theme refers to sensibilities and practices gleaned from the interdisciplinary and transnational field of comparative education, including developing comparative cultural understanding and analyzing complex systems in one's inquiry projects. Across themes, this chapter emphasizes positionality, responsibility, and theory-bridging to make sense of the uses of ethnographic concepts and practices in transformative evaluation work in educational spaces.

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Article
Publication date: 17 March 2012

Laura Marulanda‐Carter and Thomas W. Jackson

The purpose of this paper is to explore the effect of e‐mail interruptions on tasks and to explore the concept of e‐mail addiction within the workplace.

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Abstract

Purpose

The purpose of this paper is to explore the effect of e‐mail interruptions on tasks and to explore the concept of e‐mail addiction within the workplace.

Design/methodology/approach

Data were collected from a large car rental company in the UK. The first collection method involved observing the effects of simulated e‐mail interruptions on seven employees by measuring the interrupt handling time, the interrupt recovery time, and the additional time required to complete the task given the number of interruptions. The second part of the study involved a questionnaire sent to 100 employees to capture addictive characteristics in employees' e‐mail communication behaviour.

Findings

E‐mail interruptions have a negative time impact upon employees and show that both interrupt handling and recovery time exist. A typical task takes one third longer than undertaking a task with no e‐mail interruptions. The questionnaire data show clinical characteristics classify 12 per cent of e‐mail addicts, and behavioural characteristics classify 15 per cent of e‐mail addicts in the workplace.

Research limitations/implications

Observation was constrained by the timeframes and availability of the participating organisation. Measuring an employee receiving e‐mail interruptions over a greater time period might achieve a more comprehensive understanding of the impact.

Originality/value

The small study is the first to determine the impact of e‐mail interruptions on work tasks by observing employees, and to present a method to determine e‐mail addiction. By understanding these factors, organisations can manage workflow strategies to improve employee efficiency and effectiveness.

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Book part
Publication date: 9 August 2016

Gretchen Vogelgesang Lester, Meghna Virick and Rachel Clapp-Smith

One of the biggest challenges facing global organizations is the ability of leadership and International Human Resource Management (IHRM) professionals to capture the positive…

Abstract

One of the biggest challenges facing global organizations is the ability of leadership and International Human Resource Management (IHRM) professionals to capture the positive outcomes of a diverse workforce while fostering inclusion amongst its workers. New theory based upon optimal distinctiveness theory has challenged researchers to approach inclusion in a holistic manner, transcending political boundaries and cultural meanings of diversity to instead promote the uniqueness of individuals within-group belongingness. This chapter proposes a theoretical model that suggests leader capabilities such as global mindset can foster inclusiveness while reaping the benefits of unique backgrounds and diverse ideas. Two important individual-level outcomes of inclusiveness are presented: creativity and psychological safety. Also discussed are implications for strategic IHRM through recruitment, selection, talent management, and performance management activities.

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Book part
Publication date: 6 March 2025

Munish Gupta, Vikas Sharma and Kshitiz Jangir

Purpose: This study investigates the influence of inflation and oil price fluctuations on stock prices and returns. A thorough bibliometric analysis of research articles published…

Abstract

Purpose: This study investigates the influence of inflation and oil price fluctuations on stock prices and returns. A thorough bibliometric analysis of research articles published in the last 22 years has been conducted to achieve this objective.

Need for the Study: Inflation and oil prices are critical macroeconomic variables that significantly impact the economy, including the stock market. It is crucial for investors and policymakers to understand the complex relationship between these economic variables and the stock market.

Methodology: The study employed a bibliometric analysis to identify the most influential authors, institutions, and research themes related to the impact of inflation and oil prices on stock prices.

Findings: The study identified that the fluctuations of the stock market are significantly influenced by both inflation and oil prices. This relationship has been extensively studied in the literature, with several key research themes identified. These themes include the effects of inflation and oil prices on various sectors and industries, the role played by monetary and fiscal policy, and the impact of international trade and global economic conditions.

Practical Implications: The insights that have emerged have significant implications for investors and policymakers. It highlights the need for risk management strategies and mitigation of macroeconomic factors’ impact on stock prices.

Details

Financial Landscape Transformation: Technological Disruptions
Type: Book
ISBN: 978-1-83753-751-8

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Article
Publication date: 10 September 2018

Yunsoo Lee and Jae Young Lee

The purpose of this study is to investigate individual and organizational factors that influence the relationship between career development and job performance improvement.

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Abstract

Purpose

The purpose of this study is to investigate individual and organizational factors that influence the relationship between career development and job performance improvement.

Design/methodology/approach

This study adopts multilevel analysis, using the 2013 Human Capital Corporate Panel data set compiled by the Korea Research Institute for Vocational Education and Training.

Findings

Taking into consideration 572 employees over 61 companies, our findings reveal that job satisfaction and organizational commitment are significant individual factors that affect job performance through career development. Moreover, mentoring/coaching is found to be an organizational factor that influences job performance improvement through career development, while job rotation interferes with job performance through career development.

Research limitations/implications

The framework of the present study is consistent with the framework for organizational career development created by McDonald and Hite (2016), which emphasizes considering both organizational and individual factors together.

Practical implications

The results of this study provide empirical evidence and practical implications for leaders, line managers and human resource managers who are responsible for employees’ career development when they plan career development interventions.

Originality/value

This study offers a conceptual framework for career development, paying special attention to multi-level development.

Details

European Journal of Training and Development, vol. 42 no. 5/6
Type: Research Article
ISSN: 2046-9012

Keywords

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