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This paper aims to determine whether language proficiency, race and education levels influence employees' perceptions of symbolic corporate identity elements of Lonmin Platinum, a mining company operating in the development context of South Africa.

The nature of the endorsed symbolic corporate identity was determined by means of personal observations and semi‐structured interviews with managers. To determine employees' perceptions a quantitative questionnaire survey was conducted with a stratified quota sample of 508 company employees. Questionnaires were divided between the five business units of the company, each with its own corporate identity. Facilitators (speaking a variety of languages) were used to assist semi‐literate and illiterate employees. The data were analysed by means of basic descriptive statistics such as frequency tables and contingency tabulations.

It seemed that race and educational level did not influence employees' perceptions of symbolic corporate identity elements. However, employees proficient in English, faired better when required to identify logos and company structures. This implies that when communication has a more informational character, Lonmin Platinum should consider communicating in different languages, suited to different educational levels.

The findings of this research could not necessary be generalised or be applicable to the whole mining sector.

This research is the first of its kind within the complex mining and minerals context of South Africa and provides a framework from where future research can be conducted and explored, which would provide a knowledge base for the management and communication of an endorsed symbolic corporate identity to a third world context with diverse workforces.

The purpose of this paper is to conceptualize a model indicating the impact of corporate identity management on managing relationships with employees in organizations.

This is an analytical paper consisting of a literature study of relevant literature, and results based on a PhD study.

A preliminary model is proposed indicating that non‐visual corporate identity elements, especially organizational values and objectives impact on employer‐employee relationships.

This is a theoretical paper and still needs to be empirically verified.

This is a conceptual paper contributing to the body of knowledge regarding corporate identity and relationship management. More specifically it fills a niche referring to communication with internal stakeholders regarding corporate identity with the aim of relationship management.

The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2008 published in this special issue.

This paper presents a discussion of the issues raised in the special issue papers.

Discussion of the future of the corporate communication profession in the wake of the global fiscal crisis.

This paper implies several areas for further research.

This paper implies strategic knowledge of business processes and practice for effective corporate communication.

This paper articulates complex challenges facing corporate communicators.