Judith C. Forney, Eun Joo Park and Lynn Brandon
To identify dimensions of evaluative criteria used when purchasing casual apparel and casual home furnishings and to determine which evaluative criteria served as predictors of…
Abstract
Purpose
To identify dimensions of evaluative criteria used when purchasing casual apparel and casual home furnishings and to determine which evaluative criteria served as predictors of brand extension purchase behavior of these products.
Design/methodology/approach
A mailed self‐administered survey sent to a randomized sample of 739 female consumers residing in three metropolitan areas in a southwest state in the USA resulted in a response rate of 32.7 percent. Purchase frequency of 15 brands that extended across apparel and home furnishings and the importance of 17 evaluative criteria were measured using 7‐point Likert‐type scales. Principal component factor analysis with varimax rotation and path analysis using LISREL 8 were performed.
Findings
Image, quality, color/style, and design/beauty of fashion products are important criteria when purchasing extended brands of casual apparel and home furnishings. Image of fashion products was the strongest predictor when brands were extended from apparel to home furnishings products.
Research limitations/implications
This study was limited to female consumers living in urban areas in one state in the USA and to casual apparel and home furnishings fashion product categories.
Practical implications
Suggests retailers focus on brand or store image when extending brand from apparel to home furnishings and merchandise multiple product categories to increase sales across product categories.
Originality/value
Little research on brand extension of fashion products exists yet this is a growing strategic area of fashion product development and merchandising. This study addresses the need to examine consumer behavior associated with fashion brand extension.
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R. Edward Freeman, Lynn Manthy and Jenny Mead
Gender in the workplace. Is it still an issue? While it is increasingly easier in the early 21st century for women to work, manage, and take positions of high responsibility in…
Abstract
Gender in the workplace. Is it still an issue? While it is increasingly easier in the early 21st century for women to work, manage, and take positions of high responsibility in American business, some issues and difficulties still remain. This series of vignettes touches on some difficult situations—for both women and men—involving sexual and romantic relationships in the workplace, decisions on whether to start a family, dress codes, family obligations, and sexual harassment.
Details
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Lynn Marie Jamieson, Brandon Douglas Howell and Carlos Siu Lam
The purpose of this study was to discover, qualitatively, periods of involvement in Las Vegas gambling marketing campaigns and analyze success factors that may be useful to other…
Abstract
Purpose
The purpose of this study was to discover, qualitatively, periods of involvement in Las Vegas gambling marketing campaigns and analyze success factors that may be useful to other gambling destinations, particularly in the Asian market.
Design/methodology/approach
The study was established to allow a two-pronged approach of semi-structured interviews and site analysis coupled with review of planning and marketing documents in Las Vegas, Nevada 1980–2000 era and ending with the 2019 branding approach.
Findings
Results revealed degrees of success and rationales for changes in campaigns over a 40-year period. When analyzing market strategies, it became evident that many factors were involved decisions to visit Las Vegas, such as social, safety and security factors, as well as opportunities for recreation.
Research limitations/implications
Gaining access to top level executives proved challenging due to reluctance of subjects wanting to disclose business strategies.
Originality/value
This study was unique in employing qualitative processes to elicit planning and marketing approaches and relative successes or failures from those involved in multi-property management. Further, analysis of documents over a wide time frame provided insight into the pitfalls and strengths associated with various campaigns.
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Kerry L. Priest, Brandon W. Kliewer and Clinton M. Stephens
Bringing together leadership educators from 11 programs in Kansas, the Leadership Studies Summit fostered new initiatives and strengthened collegial networks. The summit responded…
Abstract
Bringing together leadership educators from 11 programs in Kansas, the Leadership Studies Summit fostered new initiatives and strengthened collegial networks. The summit responded to local and national expressed needs for intensive dialogue focusing on collaboration and capacity building among leadership educators for advancing the common good. This application brief will share the format and outcomes of this dialogue, including recommendations for future multi-institutional collaborations.
Katri Kauppi, Alistair Brandon‐Jones, Stefano Ronchi and Erik M. van Raaij
The paper examines the moderating role of a purchasing function's absorptive capacity (AC) on the relationship between the use of electronic purchasing tools and category level…
Abstract
Purpose
The paper examines the moderating role of a purchasing function's absorptive capacity (AC) on the relationship between the use of electronic purchasing tools and category level purchasing performance. The authors argue that an e‐purchasing tool may not in itself positively influence performance unless combined with AC as a human interface to maximise its information and transactional improvement potential.
Design/methodology/approach
Survey data collected from 297 procurement executives of large companies in ten countries are analysed using confirmatory factor analysis (CFA) and hierarchical moderated regression.
Findings
The results demonstrate few significant direct effects of e‐purchasing tools on category performance. All performance measures studied are enhanced when dimensions of AC and their interactions with the e‐purchasing tools are added. Specifically, buyer competence, manager competence and communications climate have performance‐enhancing effects. In some cases, AC on its own appears to increase performance more than e‐tools.
Originality/value
This paper is the first to study the moderating effects of AC on the relationship between e‐purchasing tool usage and category performance. Its findings support the view that simply implementing technology does not lead to performance improvements, but that a human interface is required to maximise the information and transactional improvement potential of e‐purchasing tools.
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Brandon W. Kliewer, Kristin N. Moretto and Jennifer W. Purcell
The value of the liberal arts and humanities has increasingly been called into question on multiple fronts. Attempts to bridge the practical and liberal arts through forms of…
Abstract
The value of the liberal arts and humanities has increasingly been called into question on multiple fronts. Attempts to bridge the practical and liberal arts through forms of civic professionalism have been gaining traction in larger spheres of influence. This article outlines the results of a deliberative civic engagement forum (n = 42) that created a space for community members from business, education, and non-profit sectors at the National Conference on Service and Volunteerism, to consider the role civic leadership education and development has in liberal arts and humanities programs. The forum was intentionally designed to have participants consider the role of the liberal arts and humanities in redefining the purposes and process of democratic engagement through a lens of civic leadership education and development. This forum was able to gather a group of people from sectors that do not normally speak to the intersection of leadership education and the liberal arts.
The most widely used collection assessment tool is checklisting. Interpretation of checklist studies has usually been by comparison to other libraries or by a subjective response…
Abstract
The most widely used collection assessment tool is checklisting. Interpretation of checklist studies has usually been by comparison to other libraries or by a subjective response to the ownership percentage. Using or creating tiered checklists and subjecting the results to a goodness of fit statistical test provides an analysis of the selection quality. If more highly rated materials are selected at a significantly higher rate, then the selector(s) is shown to be prudent, even if the total amount selected in the subject area appears to be inadequate. This separates the performance of the selector from the amount of resources allocated to the selector.
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Devi R. Gnyawali, Alice C. Stewart and John H. Grant
By adopting a cognitive perspective, we examine ways in which knowledge creation processes within organizations effectively enhance organizational knowledge via the cognitive…
Abstract
By adopting a cognitive perspective, we examine ways in which knowledge creation processes within organizations effectively enhance organizational knowledge via the cognitive processes of organizational members. We identify two distinct yet complementary learning processes—informational and interactive—and argue that these processes contribute to the creation of organizational knowledge in different ways. We use cognitive mapping to examine changes in knowledge and use a research design involving pre‐test and post‐test of cognitive maps. Results suggest that organizational knowledge generally improves as organizations engage in the knowledge creation processes and that the effectiveness of such processes in creating knowledge depends on the context. The conceptual arguments and methods developed in this paper should encourage researchers to conduct additional empirical research and help managers change the mix of the informational and interactive learning processes for effective learning as their firm's competitive environment becomes more volatile.
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Health information oriented toward the consumer has long been scarce. Online databases and health information directories have been geared to the health professional. Many…
Abstract
Health information oriented toward the consumer has long been scarce. Online databases and health information directories have been geared to the health professional. Many libraries have responded to the consumer's desire for and right to health information, but most have not, except indirectly, as participants in consumer health information consortiums. As McClaskey states: