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Changes are required to improve the performance of Sharia banking in Indonesia. Using dynamic capability theory, this study aims to analyze organizational learning, change process and change context (OCC) in Bank Syariah Indonesia as influenced by market orientation (competitor and customer orientation) and moderated by religiosity and its impact on organizational performance (Maqashid Sharia) using a multilevel perspective.

To test the hypothesis, this research surveyed by distributing online questionnaires to managers and employees at 62 branch offices of Bank Syariah, the largest Sharia bank in Indonesia. Data processing involved multilevel structural equational modeling with Mplus analysis software.

Market orientation determines an organization’s ability to change significantly, which leads to organizational performance being significantly moderated by religiosity. In OCC, organizational learning influences change context through change processes, ultimately influencing organizational performance (Maqashid Sharia).

This research used a multilevel perspective by combining market orientation and OCC variables moderated by religiosity and its impact on Maqashid Sharia. This study was conducted at the largest Sharia bank in Indonesia, Bank Syariah Indonesia.

This study empirically assessed the determinants of halal tourism to Japan while focusing on Muslim-friendly facilities and Japanese cultural sites.

The study uses data from 2013 to 2018 and the Spatial Econometrics–Random Effect estimation technique, which allows for controlling for regional dependency. Furthermore, it extends the traditional Gunn and Tripartite Model which describes tourism attractiveness by considering the influence of historical sites on inbound tourism alongside regional gross domestic product (RGDP) and infrastructural availability.

The findings of the study reveal the existence of spatial autocorrelation among the prefectures in Japan in attracting tourists. The empirical results show that the availability of Mosques or prayer rooms positively influences Muslim tourists inflow in Japan. However, we find no significant impact of halal restaurants on tourism demand. Furthermore, our findings confirm the effectiveness of the components of the Tripartite and Urban Tourism Attractiveness models. Specifically, we find that historical sites and regional GDP significantly influence Muslim tourists visit to Japan.

Our study makes novel contributions to the literature on halal tourism. To the best of our knowledge, this is the first study to apply the spatial econometric technique to study the determinants of tourism demand. The application of spatial econometrics allows us to provide evidence of regional dependence in formulating policies that affect tourism. Secondly, we offer a unique augmentation of Gunn’s tripartite model by including the effect of Muslim-friendly facilities as determinants of tourism demand. Lastly, this is the first study to offer insight on halal tourism in Japan by studying all the Japanese prefectures at the macro-level. Previous studies only consider small samples of tourists in specific prefectures, raising concerns about their external validity.