Gerson Tontini, Vânia Montibeler Krause, Luiz Fernando da Silva, Fabiana Rúbia Vieira, Thiago Santos and Josmar Andrade
This paper aims to identify the influence of dimensions of movie theater service on customer behavior intention, comparing linear and nonlinear methods.
Abstract
Purpose
This paper aims to identify the influence of dimensions of movie theater service on customer behavior intention, comparing linear and nonlinear methods.
Design/methodology/approach
With a sample of 345 cinema customers, the analysis compares penalty–reward contrast analysis (PRCA) and multiple linear regression analysis (MLR).
Findings
This research demonstrates that PRCA brings a better identification of the antecedents of customer behavior intention than MLR, showing that a nonlinear analysis can bring superior decision information to movie theater managers. Also, this study shows that superior performance of aspects related to the client's feelings leads the consumer to a tendency to return and recommend the cinema (behavior intention). This study also confirms that successful recovery actions can compensate for failures.
Originality/value
Although the nonlinear antecedents of customer satisfaction have been studied in the scientific literature, there is a gap of studies applying methods to identify nonlinear antecedents of customer behavior intention (tendency to return and recommend), particularly in the industry of movie theater services. The findings of this research may allow movie theaters to improve the service provided, confronting the great challenges of online movie-watching alternatives.
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Barbara de Lima Voss, David Bernard Carter and Bruno Meirelles Salotti
We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in…
Abstract
We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.
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For 2023, the market expects a significant slowdown, with growth of around 0.8%. This presents a highly challenging context for President Luiz Inacio Lula da Silva and his finance…
With less than three weeks to go before the October 7 first round of the Brazilian presidential elections, frontrunner Bolsonaro remains hospitalised after being stabbed in the…
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DOI: 10.1108/OXAN-DB238475
ISSN: 2633-304X
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Luiz Fernando de Carvalho Botega and Jonny Carlos da Silva
Creativity is an important skill for design teams to reach new and useful solutions. Designers often use one or more of creativity and innovation techniques (CITs) to achieve the…
Abstract
Purpose
Creativity is an important skill for design teams to reach new and useful solutions. Designers often use one or more of creativity and innovation techniques (CITs) to achieve the desired creative potential during new product development (NPD). The selection of adequate CITs requires considerable expertise, given the multiple application contexts and the extensive number of techniques available. The purpose of this study is to present a creativity support system able to manage this amount of information and provide valuable knowledge to improve NPD.
Design/methodology/approach
This study presents a knowledge-based system prototype using artificial intelligence (AI) to support knowledge management on the selection of CITs for design. CITs assertion is modelled through a double inference process using five categories, correlating over 500 different entry scenarios to 24 implemented CITs. The techniques are classified according to: design stage, innovation focus, team relationship, execution method and difficult of use. Prototype outputs explanations on the inference process and chosen techniques information.
Findings
To demonstrate the system scope, two opposite design cases are presented. The system was validated by experts in knowledge management and mechanical engineering design. The validation process demonstrates relevance of the approach and improvement directions for future developments.
Originality/value
Though literature contains toolkits and taxonomy for CITs, no work applies AI to identify design scenarios, select best CITs and instruct about their use. Validators reported to know less than half of the available techniques, showing a clear knowledge gap among design experts.
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Octaviano Rojas Luiz, Fernando Bernardi de Souza, João Victor Rojas Luiz, Daniel Jugend, Manoel Henrique Salgado and Sergio Luis da Silva
This study aims to analyze the relationship between the adherence to critical chain project management (CCPM) practices and the new product development performance, in terms of…
Abstract
Purpose
This study aims to analyze the relationship between the adherence to critical chain project management (CCPM) practices and the new product development performance, in terms of the results of product development programs and product portfolio management (PPM).
Design/methodology/approach
A survey was conducted with 79 innovative companies operating in Brazil. Data were analyzed using correlation analysis and non-parametric tests.
Findings
Significant and positive correlations were found between CCPM adoption and the performance factors proposed. The adoption of CCPM offered stronger correlation with PPM performance than with the adoption of traditional methods. The results further indicate a possible indirect contribution of CCPM practices to the product development program by means of PPM improvement.
Originality/value
This study deepens the knowledge of the joint study between project management and new product development, by bringing empirical evidence that the adoption of specific practices suggested by CCPM is used by organizations with superior performance. Moreover, the results broaden CCPM literature by attesting that companies do not necessarily have to apply the CCPM approach in a formal and explicit way to obtain the performance results given. The analyses still have practical value when indicating which CCPM practices should be prioritized by managers seeking high performance in PPM.
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Rodrigo Luiz Morais-da-Silva, Andréa Paula Segatto, Gelciomar Simão Justen, Indira Gandhi Bezerra-de-Sousa and Eduardo De-Carli
Social innovation has been attracting attention in the literature and the practice field due to its intention to create social value. However, the social innovation process is…
Abstract
Purpose
Social innovation has been attracting attention in the literature and the practice field due to its intention to create social value. However, the social innovation process is still poorly studied and is marked by several disagreements in the existing models, often built from data coming from developed countries. So, the focus of this study is to answer the following research question: how is the social innovation process configured in a developing context?
Design/methodology/approach
The study investigated three cases of Brazilian social innovation processes through a qualitative approach. The authors also use the institutional levels perspectives to analyse the cases.
Findings
The main findings indicate that the social innovation process comprises five phases and occurs between the micro, meso and macro institutional levels. Besides, the social innovation process relies on the participation of different partners, in a non-sequential process, with the possibility of returning from one stage to another and is evaluated continuously over time.
Practical implications
This study may be useful for social entrepreneurs and their teams in organisations that generate social innovations (such as social enterprises) to understand how well-established initiatives have organised themselves over time. Public policymakers may also use the insights provided to create more favourable environments to create new social innovation initiatives and expand the existing ones.
Originality/value
The characteristics of the social innovation process revealed in this study contributes to the advancement of the area, mainly because it considers the perspective of institutional levels and is based on data from a developing country.
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Edwin Sallica-Leva, Fernando Henrique da Costa, Cláudio Teodoro Dos Santos, André Luiz Jardini, Jorge Vicente Lopes da Silva and João Batista Fogagnolo
This paper aims to describe the obtainment of Ti-6Al-4V parts with a hierarchical arrangement of pores by additive manufacturing, aiming at designing orthopedic implants.
Abstract
Purpose
This paper aims to describe the obtainment of Ti-6Al-4V parts with a hierarchical arrangement of pores by additive manufacturing, aiming at designing orthopedic implants.
Design/methodology/approach
The experimental methodology compares microstructural and mechanical properties of Menger pre-fractal sponges of Ti-6Al-4V alloy, manufactured by laser powder bed fusion (LPBF) and electron beam powder bed fusion (EBPBF), with three different porosity volumes. The pore arrangement followed the formation sequence of the Menger sponge, with hierarchical order from 1 to 3.
Findings
The LPBF parts presented a martensitic microstructure, while the EBPBF parts presented an α + ß microstructure, independently of its wall thickness. The LPBF parts presented higher mechanical resistance and effective stiffness than the EBPBF parts with similar porosity volume. The stiffness values of the Menger pre-fractal sponges of Ti-6Al-4V alloy, between 4 and 29 GPa, are comparable to those of the cortical bone. Furthermore, the deformation behavior presented by the Menger pre-fractal sponges of Ti-6Al-4V alloy did not follow the Gibson and Ashby model's prediction.
Originality/value
To the best of the authors' knowledge, this is the first study to obtain Menger pre-fractal sponges of Ti-6Al-4V alloy by LPBF and EBPBF. The deformation behavior of the obtained porous parts was contrasted with the Gibson and Ashby model's prediction.
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Hugo Carlos Dornfeld, Adrislaine da Silva Mansano, Eduardo Polloni-Silva, Herick Fernando Moralles and Luiz Fernando de Oriani e Paulillo
This study investigates why different governance structures have been adopted to organize similar operations in sugarcane transport transactions, resulting in the plural forms of…
Abstract
Purpose
This study investigates why different governance structures have been adopted to organize similar operations in sugarcane transport transactions, resulting in the plural forms of governance.
Design/methodology/approach
Based on a panel of 10 Brazilian mills, covering the 2009–2019 period and employing an econometric strategy grounded mainly on the count data and traditional panel-regression models, this study used the Transaction Cost Economics perspective to investigate how the frequency of transactions, uncertainty and asset specificity influence the decision to adopt the Plural Forms of governance. Moreover, we employed two distinct measures of these Plural Forms and included governance alterations over time.
Findings
The results suggest that Transaction Cost Economics is a valid theoretical background for studying the plural forms of governance and that the interviewed Brazilian mills seemed to use these plural forms in their strategic transport planning, thus generating lower transaction costs and reducing issues, such as market uncertainties and opportunistic risks. We also found that the plural forms are gradually maintained but are not being adopted as a transitory management solution because they are aligned with the characteristics of price, the quality of service, contractual clauses and fidelity in negotiations.
Originality/value
The plural forms of governance are strategies for efficiently managing transport, promoting the security of supply and financial benefits related to transaction costs and improving environmental sustainability. Analyzing the plural forms of governance with two different measures (absolute and entropy-related), this study contributes to the ever-growing debate on governance, which is particularly important for the sugar-energy sector.
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Luiz Fernando Câmara Viana, Valmir Emil Hoffmann and Newton da Silva Miranda Junior
The paper describes patterns of study on innovation in the regional economic resilience literature regarding methods and findings.
Abstract
Purpose
The paper describes patterns of study on innovation in the regional economic resilience literature regarding methods and findings.
Design/methodology/approach
This study is a descriptive one and it uses, as a method, the scoping review based on Scopus and Web of Science databases. Forty-eight theoretical-empirical papers were thematically coded, and analyses were conducted using R packages and MaxQDA.
Findings
Innovation has been used narrowly in the regional resilience literature, considering the variables, the types of shocks and the analyzed loci. From the sampled papers, this study suggests that, depending on the operationalization, the addressed relationship can be positive or negative, which still needs further investigation. In addition, the study identified two lines of research. The first, characterized by quantitative research, secondary sources and multivariate analyses, focuses on testing predictive regional resilience models based on innovation-related variables. The second, characterized by qualitative or multi-method approaches, is more concerned with explaining the knowledge accumulation and the learning capacity related to regional innovation.
Research limitations/implications
The paper’s findings show a restricted view of the innovation–resilience relationship. Although this study does not present a meta-analysis, it reveals gaps for future research. Some suggestions can be highlighted, such as (1) expanding knowledge about innovation as a predictor of resilience, (2) the theoretical development of this relationship to guide empirical investigations and (3) studies that consider the meso or micro level, approaching the role of actors in fostering innovation in the regional resilience process.
Originality/value
This paper fulfills an identified need to investigate how innovation has been operationalized in regional resilience empirical research.