Jungmin (Jamie) Seo, Jisun Kim and Luiz F. Mesquita
Given that 45% of new businesses fail in their first five years (US Bureau of Labor Statistics, 2020), individuals often observe others' entrepreneurial failures (EFs) in their…
Abstract
Purpose
Given that 45% of new businesses fail in their first five years (US Bureau of Labor Statistics, 2020), individuals often observe others' entrepreneurial failures (EFs) in their vicinity. The purpose of this paper is to review the effects of vicarious EFs on individuals by proposing both entrepreneurial self-efficacy and entrepreneurial identity aspiration as mediators, which are widely studied proximal antecedents of entrepreneurial intent.
Design/methodology/approach
Using structural equation modeling, the authors empirically test survey data collected from 10,020 college students across 46 colleges or universities in Brazil. The hypothesized model examines the mediating effects of vicarious EFs on individuals' entrepreneurial intent via entrepreneurial self-efficacy and entrepreneurial identity aspiration.
Findings
The findings confirm that vicarious EFs negatively affect one's entrepreneurial self-efficacy and that entrepreneurial self-efficacy mediates the effect of vicarious EFs on one's entrepreneurial intent. On the other hand, vicarious EFs positively affect one's entrepreneurial identity aspiration, and entrepreneurial identity aspiration mediates the effect of vicarious failures on entrepreneurial intent.
Originality/value
The entrepreneurship literature focuses mainly on the consequences of EF on those entrepreneurs who have experienced failure. However, there is a lack of knowledge regarding how that failure impacts others in its vicinity. This study provides new insight into the effects of vicarious EFs in facilitating individuals' entrepreneurial intent and presents theoretical and practical implications to promote greater levels of entrepreneurial intent in individuals.
Details
Keywords
Eduardo Fracchia and Luiz F. Mesquita
Conventional economic and management theories explain that business groups facing market liberalization policy reforms (i.e., competitive shocks) would have incentives to reduce…
Abstract
Conventional economic and management theories explain that business groups facing market liberalization policy reforms (i.e., competitive shocks) would have incentives to reduce corporate portfolios and increase internationalization. We empirically examine the strategic responses of Argentine business groups and, through an inductive theory building process, propose refinements to this theory. We argue that such a strategy process is moderated not only by differences in market forces set out by policy reforms across different economic segments but also by the path dependency of resources and capabilities as well as management decision‐making style of individual business groups. We discuss implications for theory and practice.
Details
Keywords
Luiz F. Mesquita, Sergio G. Lazzarini and Patrick Cronin
The aim of this paper is to theoretically model and empirically analyze determinants of competitiveness of Brazilian manufacturing firms. Going beyond traditional manufacturing…
Abstract
Purpose
The aim of this paper is to theoretically model and empirically analyze determinants of competitiveness of Brazilian manufacturing firms. Going beyond traditional manufacturing management literature, it integrates firm‐, inter‐firm, and institutional level theoretical arguments to explain manufacturing competitiveness in emerging economy environments.
Design/methodology/approach
The model investigates the influence of firm‐, inter‐firm, and institutional level factors on the competitiveness of individual companies. The authors surveyed 182 firms, and interviewed a representative sub sample of 15 general managers. The survey and interview questions covered practices at the three theoretical levels, as well as firm performance. In a subsequent step, the authors used this data to statistically model the theory framework through a structural equation system.
Findings
The paper finds that institutional level support, in the form of stronger participation in institutional organizations, enhances the effectiveness of inter‐firm links. Moreover, this institutional support also provides firms with information and other resources that foster the development of superior intra‐firm practices and inter‐firm relationships. In sum, the combination of inter‐firm and institutional associations lead to stronger performance.
Research limitations/implications
The model and findings cannot be generalized across other institutional environments (e.g. developed economies). Moreover, the interplay between horizontal and vertical relationships must be studied further. Last but not least, causality must be better established.
Practical implications
Investments in manufacturing capabilities in Brazil have resulted in performance differentials. However, to accrue performance gains from such investments, firms must integrate those investments and alliance links with the appropriate institutional support, given the deficient institutional environment they are immersed in.
Originality/value
The paper supplements traditional manufacturing management literature by integrating firm‐, inter‐firm and institutional level factors to understand the intricate forms by which firms in emerging economies accrue performance gains from their investments in manufacturing capabilities. Differently from other studies on emerging economies, the study spans beyond government investments in infrastructure to highlight that performance gains also depend on a cadre of other investments in firm‐, inter‐firm, and institutional practices.
Details
Keywords
Patricia Friedrich, Luiz Mesquita and Andrés Hatum
Drawing from our current original research on cultural trends in Latin America‐based multinational firms, this paper challenges the stereotypical perception of Latin America as a…
Abstract
Drawing from our current original research on cultural trends in Latin America‐based multinational firms, this paper challenges the stereotypical perception of Latin America as a homogeneous region and explores the cultural distances among groups of multinational employees. After collecting surveys from 733 employees across eight multinationals in Argentina, Brazil, Chile, Colombia, and Mexico, we establish that, much like it happens in other lumped‐together regions of the globe, such as “East Asia” and “Africa”, Latin American countries present significant differences in the way firm employees respond to situations where cultural traits are at stake. By researching these countries, we recorded significant variation in aspects such as the treatment and place of women in the workplace, attachment or detachment to formal rules, formal organizational hierarchies, and structured business planning, in addition to varying levels of tolerance to invasion of privacy. Implications of the study include the need to develop methodologies that adequately capture cultural differences within large geographic blocs and business practices that prepare the expatriate, the international manager, and the policy maker for the different realities they are bound to encounter in different countries.
Details
Keywords
Jose Marcos Carvalho de Mesquita, Hyunju Shin, João Paulo Longuinho and Luiz Rodrigo Cunha Moura
Research on showrooming has focused on investigating its antecedents, motivators and characteristics, leaving a gap regarding its consequences. Our study intends to build a…
Abstract
Purpose
Research on showrooming has focused on investigating its antecedents, motivators and characteristics, leaving a gap regarding its consequences. Our study intends to build a comprehensive framework to examine the role of showrooming behaviour on showrooming satisfaction and customer loyalty while exploring its antecedents.
Design/methodology/approach
Data collection took place in Brazil through an electronic form distributed on social media, reaching 393 people. After eliminating responses from those who had no showrooming experience, the final sample consisted of 310 respondents. The questions captured the costs and benefits of showrooming, internet savviness, showrooming behaviour, satisfaction with showrooming and customer loyalty (i.e. repurchase intention and positive word-of-mouth). We performed partial least squares data analysis by means of the statistical package Smart PLS 4.
Findings
The results show that showrooming behaviour is positively influenced by internet savviness and the perceived benefits of showrooming but not by the perceived costs of showrooming. In addition, showrooming behaviour positively influences satisfaction with showrooming and customer loyalty (i.e. repurchase intention and positive word-of-mouth). Finally, we identify satisfaction with showrooming as a mediator between showrooming behaviour and customer loyalty.
Originality/value
Given that the implications of showrooming behaviour on customer loyalty remain understudied, this work contributes to the marketing literature by demonstrating the influence of showrooming behaviour on satisfaction with showrooming and its consequential effect on customer loyalty. Moreover, we confirmed the mediating role of customer satisfaction in the relationship between showrooming behaviour and customer loyalty.
Details
Keywords
Luiz Carlos Magalhães Olimpio, Vanessa Ribeiro Campos and Esequiel Fernandes Teixeira Mesquita
The study aims to identify and evaluate relevant criteria in the proposal and support of public administration policies for preventive maintenance comprised in a conservation…
Abstract
Purpose
The study aims to identify and evaluate relevant criteria in the proposal and support of public administration policies for preventive maintenance comprised in a conservation approach to built heritage and aligned with local sustainable development of the historic center of the city of Sobral, in Brazil.
Design/methodology/approach
A novel multicriteria decision model adopting the Bayesian best-worst method is presented and its application and results are described. Though a systematic procedure, criteria were selected in order to protect the tangible and intangible values of cultural heritage, as well as its sustainable development. Then experts evaluate these criteria through an elicitation instrument.
Findings
The results show that for the decision problem over preventive maintenance, social contribution and historical record of built heritage are more important than its structural vulnerability, while architecture is less relevant. Due to the low restrictions, the subcriterion related to this property has the least influence. The weights can assist in the characterization of measures and policies for the protection of the built cultural heritage.
Originality/value
The use of a novel decision-making method in cultural heritage is an important initiative, given the frequent use of simple and inefficient methods. The identified and weighted criteria are important data to characterize the scenario and the topic. The results contribute to protection and development of the built heritage, encouraging the implementation of preventive conservation in the historic center, conferring to the public administration valuable information to support and propose initiatives.
Details
Keywords
Jose Celso Contador, Walter Cardoso Satyro, Jose Luiz Contador and Mauro de Mesquita Spinola
The purpose of this paper is to identify, characterize, classify and conceptualize different perspectives on strategic alignment still in use, propose a taxonomy and definitions…
Abstract
Purpose
The purpose of this paper is to identify, characterize, classify and conceptualize different perspectives on strategic alignment still in use, propose a taxonomy and definitions that allow understanding the various coexisting concepts, as well as investigate the implications of strategic alignment for data-driven sustainable performance of firms and supply chains.
Design/methodology/approach
Bibliographic review was used.
Findings
The taxonomy proposes two classes of strategic alignment: (1) Align – more rigorous types of alignment: structure alignment, strategic congruence and strategy alignment; (2) Fit – less rigorous types of alignment: contingency strategic adjustment, strategic coalignment and strategic consistency. Companies are accumulating large amounts of data, which relevance varies widely. The strategic alignment can define criteria to select only the data that have strategic value, which restricts the amount of data to be analyzed. Each of the six types of strategic alignment is appropriate for a given situation in companies and/or supply chains.
Research limitations/implications
The limitations stem from the exclusive use of the taxonomy of strategic alignment, without considering the most diverse perspectives of strategy.
Practical implications
Decision makers will be able to identify more objectively which classes of data should be explored in each situation.
Social implications
Theoretical implications – The taxonomy proposal and the definition of each of the strategic alignment perspectives solve generalized misunderstandings resulting from the lack of a clear delimitation between the perspectives and the conceptual divergence between authors, who use them as equivalent or synonymous.
Originality/value
From 1961 to 2019, no paper was found proposing taxonomy, typology, systematization, ranking, distribution or classification of strategic alignment. The strategic alignment can define criteria to select, within the large amount of data accumulated by the company, only those that have strategic value, what restricts the quantity of data to be analyzed and facilitates the decision of the leaders.
Details
Keywords
Rodrigo Marçal Gandia, Joel Yutaka Sugano, Luiz Henrique de Barros Vilas Boas and Daniel Leite Mesquita
The purpose of this paper is to analyze consumer behavior based on the structures of attributes, consequences, and values identified by consumers of beverages obtained from…
Abstract
Purpose
The purpose of this paper is to analyze consumer behavior based on the structures of attributes, consequences, and values identified by consumers of beverages obtained from capsules. Consumers of the brands Nescafé Dolce Gusto and Nespresso capsule-based beverages were selected, and comparatively analyzed to understand the possible differences perceived by the consumers of each brand.
Design/methodology/approach
Based on a soft laddering technique, 27 in-depth interviews were carried out among the users of Nespresso and Dolce Gusto. This technique allowed differentiating the attributes of each brand, as well as defining common/cumulative elements.
Findings
Individual values of achievement and personal pleasure, mainly reached through better living standards, were dominant for all consumers. Dominant chain analysis results showed the perceptions of consumers were different for each brand. Generally, both brands’ consumers seek quality and practicality. However, Dolce Gusto delivers a product perceived as having more functional benefits, thus serving consumers seeking more variety when it comes to different types of beverages. On the other hand, Nespresso serves a more selective niche market, whose consumers rather value brand quality and reliability.
Originality/value
The characteristics and product specifications show similarities with food consumption trends, which justify the growth of this market in recent years. Therefore, strategies and the consumers’ demand for the capsule market show a promising trend on the coffee and drinks market in Brazil, deserving special attention from both companies and producers.
Details
Keywords
Sílvio Aparecido Verdério Júnior, Pedro J. Coelho, Vicente Luiz Scalon and Santiago del Rio Oliveira
The purpose of this study is to numerically and experimentally investigate the natural convection heat transfer in flat plates and plates with square, trapezoidal and triangular…
Abstract
Purpose
The purpose of this study is to numerically and experimentally investigate the natural convection heat transfer in flat plates and plates with square, trapezoidal and triangular corrugations.
Design/methodology/approach
This work is an extension of the previous studies by Verderio et al. (2021a, 2021b, 2021c, 2021d, 2022a). An experimental apparatus was built to measure the plates’ temperatures during the natural convection cooling process. Several physical parameters were evaluated through the experimental methodology. Free and open-source computational tools were used to simulate the experimental conditions and to quantitatively and qualitatively evaluate the thermal plume characteristics over the plates.
Findings
The numerical results were experimentally validated with reasonable accuracy in the range of studied
Practical implications
The results demonstrate that corrugated surfaces have greater thermal efficiency than flat plates in heating and/or cooling systems by natural convection. This way, corrugated plates can reduce the dependence on auxiliary forced convection systems, with application in technological areas and Industry 4.0.
Originality/value
The empirical correlations obtained for the corrected Nusselt number and thermal efficiency for the corrugated plate geometries studied are original and unpublished, as well as the experimental validation of the developed three-dimensional numerical code.
Details
Keywords
Maurício Bonatto Machado de Castilhos, Marília Gonçalves Cattelan, Ana Carolina Conti‐Silva and Vanildo Luiz Del Bianchi
This paper aims to evaluate the consumer acceptance of Bordô and Isabel wines from innovative winemaking in order to increase red wine consumption by consumers to obtain…
Abstract
Purpose
This paper aims to evaluate the consumer acceptance of Bordô and Isabel wines from innovative winemaking in order to increase red wine consumption by consumers to obtain nutritional benefits.
Design/methodology/approach
All wines were produced by a standard procedure of vinification. Pre‐drying treatment aimed at drying the grapes up to 22°Brix and static pomace wines presented the constant contact between the must and pomace. Sensory acceptance was carried out by 80 consumers who evaluated eight samples (six experimental wines and two commercial wines) concerning the attributes: appearance, aroma, body, flavor and overall acceptance.
Findings
Experimental wines presented higher acceptance when compared to commercial wines and cluster analysis shows the splitting of consumer preferences, highlighting the higher acceptance of traditional Bordô wine and static pomace samples in all sensory attributes. Pre‐drying process enhances the concentration of coloured compounds, to highlight the appearance acceptance of these samples.
Research limitations/implications
Although this paper has limited the consumer acceptance of red table wines, the innovative treatments will be applied in Vitis vinifera red wines.
Practical implications
The wide acceptance of static pomace and pre‐drying wines has promoted further information about innovative winemaking that can be applied in Brazilian and worldwide wineries.
Social implications
The innovative treatments can change sensorial features of wines and therefore influence the choice of consumers as well as enhancing the nutritional benefits of red wines.
Originality/value
The pre‐drying and static pomace winemaking are the novelty of this study and the wide acceptance of the sensory attributes concerning these treatments indicates the potential for application in wineries.