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Article
Publication date: 7 June 2011

Tiziana de Magistris, Etiénne Groot, Azucena Gracia and Luis Miguel Albisu

The aim of this study is to analyse Millennial generation's preferences for wine attributes in two countries, one from the “New World” (USA) and the other from the “Old World”…

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Abstract

Purpose

The aim of this study is to analyse Millennial generation's preferences for wine attributes in two countries, one from the “New World” (USA) and the other from the “Old World” (Spain), in order to see whether they are different. Heterogeneity in attribute importance is investigated, with wine consumers classified into different segments according to attribute importance.

Design/methodology/approach

The Best‐Worst choice method was used with information obtained from a survey conducted in two cities of Spain and the USA (Zaragoza and Fayetteville), respectively. Then, attribute importance heterogeneity was modelled and consumers were classified with a latent class model.

Findings

The results indicate that American and Spanish Millennial consumers present some similarities but also some differences in wine preferences. While Millennial consumers in the USA attributed more importance to “I tasted the wine previously”, Spanish Millennials ascribed more importance to the “designation of origin”. Moreover, heterogeneity in attribute importance in both countries was detected and five consumer segments were identified showing clear differences in terms of the importance attached to different wine attributes: “Traditionalists”, “Wine seekers”, “Label fans”, “Insecure” and “Price conscious”. These wine consumer segments could be characterized by traditional socio‐demographic profiles and only differed in wine consumer preferences.

Originality/value

The Best‐Worst method, used to compare wine consumers from the “New World” and the “Old World”, asks them to choose among hypothetical wines defined by a mix of traditional and novel attributes, according to previous studies.

Details

International Journal of Wine Business Research, vol. 23 no. 2
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 1 October 1999

Azucena Gracia and Luis Miguel Albisu

In the 1960s, the Spanish diet was a typical example of the Mediterranean diet. However, in the 1990s, Spanish consumers have moved away from that pattern. This has been the…

1286

Abstract

In the 1960s, the Spanish diet was a typical example of the Mediterranean diet. However, in the 1990s, Spanish consumers have moved away from that pattern. This has been the result of many different changes over that period of time. It is important to know how a Mediterranean country moves from a considered healthy diet to another which is not so and the reasons behind that change. There might be a number of policy implications to reinforce food consumption habits which are not properly taken into consideration when a country goes through economic development. Nowadays, public institutions in Spain are concerned about changing diets. They provide information and encourage the appropriate education to achieve those aims. Among other things, they try to promote typical regional products of high quality as well as to avoid unhealthy food habits, by providing nutritional educational programmes at schools, jointly with other policies.

Details

British Food Journal, vol. 101 no. 9
Type: Research Article
ISSN: 0007-070X

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Available. Content available
Article
Publication date: 7 June 2011

Simone Mueller and Steve Charters

1503

Abstract

Details

International Journal of Wine Business Research, vol. 23 no. 2
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 15 July 2024

Opeyemi Femi-Oladunni, Pablo Ruiz-Palomino and Israel Roberto Pérez Jiménez

This study aims to identify how Spanish consumers’ extrinsic preferences for food have evolved by examining the extant literature on food preferences in Spain, focusing on…

64

Abstract

Purpose

This study aims to identify how Spanish consumers’ extrinsic preferences for food have evolved by examining the extant literature on food preferences in Spain, focusing on food-related attributes and food-related values.

Design/methodology/approach

This study is based on a synthetic review of the extant academic literature on Spanish consumer preferences for food-related attributes and food-related values from the mid-20th to the 21st century. This study uses key economic and social milestones that are most likely to influence food value chain actors to show how consumer preferences have evolved over the study period.

Findings

Spanish consumer food attribute preferences expanded as the food sector of the nation continued to grow, and value preferences showed a similar pattern from the mid-20th to the 21st century. The drivers of these preferences were trust, lifestyle, education (campaigns), sociodemographic factors and purchasing power.

Originality/value

Evaluating the extant literature’s contribution to consumer preferences for food-related attributes and values is important because it can aid in understanding the hierarchy and variety of consumers’ food preferences as well as the factors that drive these preferences. To the best of the authors’ knowledge, this study is the first to explore how Spanish consumer preferences evolved between the mid-20th and 21st centuries.

Details

Journal of Historical Research in Marketing, vol. 16 no. 3
Type: Research Article
ISSN: 1755-750X

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Book part
Publication date: 2 August 2023

Claudia Mayordomo Zapata, Salvador Moreno Moreno and José Miguel Rojo Martínez

In this chapter, we analyse the role of women in armed Basque nationalist and separatist terrorist group Euskadi Ta Askatasuna (ETA) from a gender perspective. ETA women were…

Abstract

In this chapter, we analyse the role of women in armed Basque nationalist and separatist terrorist group Euskadi Ta Askatasuna (ETA) from a gender perspective. ETA women were essential agents in the armed conflict, but their image in the mass media and society has been very different from that of their male colleagues (Rodríguez Lara, 2017). Also, their role in the terrorist gang has described a sexually based functional specialisation. In addition, this chapter seeks to contribute to the area of feminist studies on women and political violence. Women's role in one of the most important armed nationalist groups in Europe, ETA, stands as a suitable case study to understand how the mass media (press, journalism), audiovisual content, and social representations of ETA have portrayed these women. The final conclusion of this chapter is that women were not portrayed in the same way as their male colleagues. Women of ETA were doubly penalised because they were women and because they were terrorists.

Details

The Emerald International Handbook of Feminist Perspectives on Women’s Acts of Violence
Type: Book
ISBN: 978-1-80382-255-6

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Article
Publication date: 15 August 2016

Lindsey Higgins and Marianne McGarry Wolf

Millennials have an interest in luxury and premium products across all types of goods, but little is known about how this translates into their preferences for wine. In general…

1788

Abstract

Purpose

Millennials have an interest in luxury and premium products across all types of goods, but little is known about how this translates into their preferences for wine. In general, Millennials are spending less per bottle on wine than older generations, but what are the characteristics of the subset of Millennials who are spending more on wine? The purpose of this article is to develop an understanding of Millennials’ buying habits with regard to higher-priced, luxury wines.

Design/methodology/approach

A survey instrument was designed and used to collect responses from 189 Millennial wine drinkers in the US. Statistical tests and a binary probit model were used to analyze the results.

Findings

The findings suggest that there is a subset of US Millennials that present a viable market for luxury wines.

Research limitations/implications

This research is limited by the sample itself, as a relatively small, convenience sample of Millennial wine drinkers.

Practical implications

Wineries interested in targeting a Millennial crowd will benefit by recognizing that male, married Millennials with annual incomes of over $50,000 are more likely to buy higher-priced wines. In addition, findings suggest that traditional and non-traditional outlets for wine information are being used as these Millennials seek out information about wine.

Originality/value

While Millennial wine consumers are still developing their tastes, this is one of the first articles to isolate the Millennials who are buying higher-priced wines. This research sheds light on a potentially lucrative consumer segment.

Details

International Journal of Wine Business Research, vol. 28 no. 3
Type: Research Article
ISSN: 1751-1062

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