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Market presence, quality and costs are primarily decided during product development – improved in the last 15 years by the implementation of basic concurrent engineering and now further extended by enhanced quality function deployment (EQFD). Another key improvement is extended reusability, which enables greater product variety, while staying higher on learning curves. Reusability is best planned and managed by using a reusability matrix which is responsive to the voices of the customers and fully integrated into the total development process. Outlines the integration of the reusability planning and the required interface management into EQFD, and thus the integration into total quality development.