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Article
Publication date: 1 November 1999

Lucy McCrickard and T. Bettina Cornwell

56

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International Journal of Sports Marketing and Sponsorship, vol. 1 no. 4
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 1 November 1999

John Amis

100

Abstract

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International Journal of Sports Marketing and Sponsorship, vol. 1 no. 4
Type: Research Article
ISSN: 1464-6668

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