Bernt Aarset, Suzanna Beckmann, Enrique Bigne, Malcolm Beveridge, Trond Bjorndal, Jane Bunting, Pierre McDonagh, Catherine Mariojouls, James Muir, Andrea Prothero, Lucia Reisch, Andrew Smith, Ragnar Tveteras and James Young
This paper explores consumer understanding and perception of organic food, with specific reference to the relatively new concept of organic farmed salmon. Key themes associated…
Abstract
This paper explores consumer understanding and perception of organic food, with specific reference to the relatively new concept of organic farmed salmon. Key themes associated with the term “organic” and its meaning, as determined by consumers, are explored and the role of labelling and regulatory authorities considered. Focus groups in five countries (UK, Germany, Spain, Norway and France) consisting of 196 participants showed that most consumers are confused about the meaning of the term organic and are largely unaware of the organic certification and labelling process. Many consumers were unsure, even sceptical about the concept of organic farmed salmon and display a large amount of distrust in the regulatory process. The implications for the concept of organic food and salmon production and directions for further research are discussed.
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Aleksandra Kowalska, Sophia Lingham, Damian Maye and Louise Manning
Applying mitigation measures during the COVID-19 pandemic resulted in ‘locking down’ of economies, and disrupted agri-food markets worldwide. Income losses and food price…
Abstract
Research Background
Applying mitigation measures during the COVID-19 pandemic resulted in ‘locking down’ of economies, and disrupted agri-food markets worldwide. Income losses and food price increases negatively affected food security. The ‘stay-at-home’ policy led some households towards a positive shift in eating habits and maintaining these changes could contribute to better nutrition. The Russia–Ukraine war and soaring energy and food prices contributes further to the pressure on the global food system and urgency to consider longer term resilience capacities of national food systems.
Purpose of the Chapter
The aim of the chapter is to identify and review food security challenges that governments and societies have faced during the COVID-19 crisis and beyond, with specific emphasis on Poland.
Methodology
The methodological approach was to undertake a narrative literature review and to analyse a number of indicators relating to food security at the national level. These were quantified using data from Economist Impact, the World Bank, the European Commission, FAOSTAT and Statistics Poland.
Findings
The 2019–2022 Global Food Security Index for Poland remained quite stable, but the number of food insecure people increased significantly. Hence, urgent government measures are needed to ensure food security for all. Since 2021, high food inflation has reduced food affordability and is expected to remain high due to the Russia-Ukraine war, market pressures on energy prices and climate-related weather conditions. Greater food self-sufficiency in Poland is a key strategy to build up the resilience of the national food system.
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Soha Abutaleb, Noha El-Bassiouny and Sara Hamed
The purpose of this paper is to examine consumer intentions toward carpooling as a collaborative consumption practice. The paper uses the theory of planned behavior (TPB) in…
Abstract
Purpose
The purpose of this paper is to examine consumer intentions toward carpooling as a collaborative consumption practice. The paper uses the theory of planned behavior (TPB) in studying consumer intentions toward carpooling. It extends the theory to add personal norms as a major component in examining consumer intentions. It also adds two main motivational factors for collaborative consumption, which are economic benefits and sustainability.
Design/methodology/approach
This study is a conclusive descriptive study using surveys. The research sample consists of 500 respondents from millennials. The study uses structural equation modeling to analyze the survey results.
Findings
Results showed that subjective norms and attitudes had the most significant impact on intentions toward carpooling, followed by perceived behavioral control (PBC) and personal norms. Economic benefits and sustainability also showed a significant impact on attitudes toward carpooling practice. Measurement and structural models showed a good model fit.
Originality/value
The paper provides original data on consumer intentions toward carpooling as a type collaborative consumption behavior using the TPB with the inclusion of personal norms. The research also contributes to the growing nuances of sustainability in the context of the sharing economy. The study is considered the first of its kind to combine the TPB, personal norms and motivators of collaborative consumption, including economic benefits and sustainability, to examine their impact on intentions toward carpooling.
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Putri Dini Azizi, Arnold Japutra, Luis Arango and Joohee Kim
This paper aims to investigate whether consumers’ identification with a brand community makes them more likely to engage in compulsive buying behavior. Specifically, this research…
Abstract
Purpose
This paper aims to investigate whether consumers’ identification with a brand community makes them more likely to engage in compulsive buying behavior. Specifically, this research shows that consumers are more likely to experience obsessive passion for brands they identify with if they are also part of brand communities, which, in turn, makes them more likely to engage in compulsive buying behavior.
Design/methodology/approach
An online survey (n = 533) among members of the Adorable Representative M.C. for Youth (ARMY) Bangtan Boys (BTS) brand community was conducted. A partial least squares approach was employed to test the validity and reliability of the measurement model as well as to assess the structural equation model.
Findings
Results show that brand identification affects harmonious and obsessive passion and that both relationships are moderated by brand community identification. Harmonious passion, in turn, has a positive effect on impulsive buying, whereas obsessive passion has a positive effect on both impulsive and obsessive-compulsive buying. Furthermore, consumer hedonic motivations moderate the relationship between (i) harmonious passion and impulsive buying and (ii) obsessive passion and obsessive-compulsive buying.
Originality/value
To the best of the authors’ knowledge, this work is the first to examine the potential negative impacts brand community identification has on compulsive buying behavior. Besides contributing to research on the negative aspects of brand community identification, by employing a model that distinguishes between two types of passion and compulsive buying, the study provides clarification on relationships suggested by prior studies.