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Rich Internet Application (RIA) technologies offer designers the opportunity to experiment with novel interaction grammars, whose implications for conceptual modeling still need to be fully understood. An open problem is the ability to characterize the fluid, smooth and organic nature of the user interaction and navigation in ways that allow web engineers to share through a common vocabulary, as well as sketch, explore and specify design decisions in the light of usability requirements and stakeholder's goals. The purpose of this paper is to address this problem.

To meet this challenge, the authors extend IDM (Interactive Dialogue Model), a dialogue‐based approach focusing on the conceptual dialogue flow with the user, codifying a set of key modeling constructs in order to describe the new dialogue features of RIAs.

The approach, called Rich‐IDM demonstrated some relevant features: expressiveness to capture interactive features at a high level of abstraction, semi‐formality to facilitate the establishment of a common ground between designers and web engineers, and traceability of the design to important usability requirements.

The paper proposes a simple way to fill the gap between hypermedia design and user experience design for RIAs, which is an open issue, both from the web engineering point of view and the human‐computer interaction point of view.

The authors have described how Rich‐IDM can help designers to capture and cope with some RIA interface flaws. In this case, the benefits of the approach are directly related to the semantics of its primitives.

The authors' proposal is the first, consolidated step of a promising research avenue.

Scholars have affirmed that a conceptualization of value co-creation in business relationships should reflect the nature and characteristics of interactional processes that occur in use. The advent of sales and marketing technologies, however, is changing the nature and dynamics of interactions. New trends in digitalization have played a significant role in emphasizing and facilitating the occurrence of business-to- business (B2B) collaborative or sharing economy. The B2B sharing economy and value co-creation are closely intertwined, as businesses harness the power of shared resources and collaboration to generate value in diverse ways. This study highlights the importance of going beyond value co-creation in studying B2B collaborative economy, unpacking the interconnected value processes that influence value co-creation. It also aims at showing the activities that characterize multiple joint value spheres among actors.

The study consists of 49 qualitative interviews with managers operating in different industries.

The paper shows that when considering digital B2B contexts, five joint value spheres in business relationships should be considered: a value co-creation, a value appropriation, a value communication, a value measurement and a value representation sphere. Each one is characterized by specific activities that are relevant from a managerial point of view.

This study highlights that value co-creation has often been over stressed when discussing business interactions, also with the advent of new technologies. Rather, this study offers a more comprehensive view of value co-creation that includes different value processes occurring in joint value spheres. These further processes are relevant because failure and success in business relationships within the B2B sharing economy are often dependent from activities outside the value co-creation process, which strongly affect it. Such knowledge will also open up new research venues and opportunities to better contribute to the practice of value management in business relationships.