Search results

This study aims to map existing literature on customer brand co-creation (CBC) in the context of social media and highlight multiple avenues for future research.

A systematic literature review (SLR) was used to identify relevant articles in Scopus and ISI Web of Science (WoS) databases to get access to the articles. The final sample of 59 articles on CBC on social media published from 2009 to 2021 was selected for review.

The findings clarified the conceptualization of CBC and revealed three groups of theories, seven groups of antecedents and two groups of consequences. Then, these components were synthesized into an integrative framework as a basis for further developing this research area.

The findings contribute to the implementation of branding strategies aimed at involving customers in co-creating value for the brand.

Social entrepreneurship has played a significant role in reducing unemployment and poverty, fixing other social issues and environmental concerns. Although there is an increasing concern on social entrepreneurship by the public sector, practitioner and scholars, there are still limited studies on predicting the intention to become a social entrepreneur. Thus, investigating social entrepreneurship intention using a systematic literature review (SLR) approach is crucial due to the lack of systematisation and categorisation in this field. Therefore, this study aims to conduct a SLR to identify the antecedents of social entrepreneurial intention (SEI) used by the previous research. In this sense, this chapter carries out a systematic review of the literature on social entrepreneurship intentions. The review is guided by the PRISMA Statement (Preferred Reporting Items for Systematic reviews and Meta-Analyses). After the identification and screening process, only 56 articles were qualified for further analysis. This SLR focused on articles that are using quantitative research and in the English language published in Scopus. Although there is no limitation in the timeline, the search string results found that the related articles were published between 2010 and 2020. From the thematic analysis, nine main themes were found. The themes are categorised based on the antecedents of SEI used by previous research. There are nine antecedents found: (1) perceived desirability and feasibility, (2) attitude, subjective norms and perceived behavioural control, (3) prior experience, (4) emotional factors, (5) self-efficacy, (6) personality, (7) support systems, (8) skills and competencies and (9) motivational factors. Further analysis of the themes has resulted in ten sub-themes. This chapter's contribution includes offering a clearer picture of the antecedents of social entrepreneurial intention that is still at its infancy stage. Additionally, this chapter managed to identify the research gaps and proposed future research agenda.

Women are, in increasing numbers, participating in the labour market and are an important part of an organisation’s human resource pool. Nevertheless, women still face inappropriate treatment at work. One cause of this is family‐related issues. In particular, pregnancy and child birth present special challenges for working women. Discrimination towards pregnant women is commonplace in work settings. Problems are often related to individual work relationships, for example, the one between the pregnant follower and her manager. It is important to understand problems that impact on women in working life that can disturb their job satisfaction, their performance and willingness to give their best for the organisation. Therefore, for the benefit of both employer and employee, existing practices in leader follower relationships during pregnancy are worth studying in more depth. In leadership studies, the Leader‐Member Exchange (LMX) theory is focused on dyadic leader‐follower relationships and is thus used here to understand this phenomenon. In the present article, the literature on pregnancy and work as well as on LMX is re viewed. On the basis of these reviews, a future research agenda is offered.

One Commune One Product (OCOP) program, a rural economic development program in Vietnam, aims to empower local communities for sustainable social and economic welfare development, protect the environment and preserve tradition. This study aims to employ this program associated with tourism to support small family businesses in rural areas cost-effectively.

This study used the geographic location mapping method to design tourist routes that connect tourism resources with OCOP producers. A stakeholder approach was employed to identify suggested practical works that need to be implemented while developing this tourism initiative.

Four rural districts of Bac Giang Province, a northern province in Vietnam known as the place of various indigenous people live and traditional craft villages. Many cultural and historical tourist sites have been chosen as sample areas for this study. By using Google map, based on the Bac Giang Tourist Map and a list of recognized OCOP products in Bac Giang Province, main tourist sites (16 locations) and small family businesses (known as cooperatives and households) that have OCOP products (17 places) in the four districts have been identified. Four notable tourist routes have been formed to propose four thematic tours (two 1-day tours and two 2 days-1 night homestay tours). Suggestions for related stakeholders to ensure the sustainability of this initiative are provided.

This study is supposed to be a model of promoting small family businesses through OCOP programs and tourism activities in a sustainable way in Vietnam. The outcome of this study is in line with the stakeholder theory emphasizing the systematic connection of various stakeholders such as employees, suppliers, local communities, government agencies and others towards complex business sustainability. The results of the study cannot conclude the small family businesses in Vietnam because it adopts geographic location mapping alone. Moreover, this study focused on OCOP programs only. Future research can use other methods of primary data collection, especially from tourists' perspectives. Data triangulation can be done to explore and verify the tourist routes that have been formed according to the four thematic tours proposed. Future research could also compare hotels managed by family businesses with non-family businesses.

This study is supposed to be a model of promoting small family businesses through OCOP programs and tourism activities in a sustainable way in Vietnam.

This chapter provides information on the development of Vietnamese education under the influence of global forces based on the analysis of relevant education research and policies using Wolhuter’s frameworks. In the process of coming up with ways to develop education in the face of different influences of globalization, besides having reactions with patterns commonly found in countries around the world, Vietnam also has responses that reflect its own political, sociocultural and economic characteristics. The state still plays a controlling role in education at all levels and many culture-related features that have existed throughout the country’s history have hardly changed, namely aspects related to teachers, learners and teaching and learning methods. To sustain its education in the globalized era, Vietnam must make more efforts in various aspects such as the link between education and employment, the logic of education objectives, the feasibility and appropriateness of curricula, quality of education, especially of higher education and equality in education for underprivileged groups.

This study aims to provide an in-depth understanding of big data analytics (BDA) in human resource management (HRM). The emergence of digital technology and the availability of large volume, high velocity and a great variety of data has forced the HRM to adopt the BDA in managing the workforce.

This paper evaluates the past, present and future trends of HRM through the bibliometric analysis of citation, co-citation and co-word analysis.

Findings from the analysis present significant research clusters that imply the knowledge structure and mapping of research streams in HRM. Challenges in BDA application and firm performances appear in all three bibliometric analyses, indicating this subject’s past, current and future trends in HRM.

Implications on the HRM landscape include fostering a data-driven culture in the workplace to reap the potential benefits of BDA. Firms must strategically adapt BDA as a change management initiative to transform the traditional way of managing the workforce toward adapting BDA as analytical tool in HRM decision-making.

This study presents past, present and future trends in BDA knowledge structure in human resources management.

Vietnam is firmly committed to attaining the Sustainable Development Goals articulated in the United Nations 2030 Sustainable Development Agenda. Goal 4 concerns quality education, and target 4.3 refers to ensuring access by all men and women to quality and affordable technical, vocational and tertiary education, including university education. In 2017, the Prime Minister issued a directive that included five actions to be taken by Vietnam’s Ministry of Education and Training to achieve target 4.3 in the context of the higher education sector. This chapter provides an opportunity to review some challenges the Ministry faces in implementing the five actions specified.

Single-party regimes increasingly use Subnational Performance Assessments (SPAs) – rankings of provinces and districts – to improve governance outcomes. SPAs assemble and publicize information on local government performance to facilitate monitoring and generate competition among officials. However, the evidence are sparse on their effects in this context. The authors argue that built-in incentive structures in centralized single-party regimes distort the positive impact of SPAs.

The staggered rollout of the Vietnam Provincial Governance and Public Administration Performance Index (PAPI) created a natural experiment. Due to 2010 budget constraints, the first iteration of the PAPI survey covered only 30 of Vietnam’s 63 provinces before covering all in 2011. The PAPI team used matching procedures to identify a statistical twin for each province before randomly selecting one from each pair. The authors use randomization inference to compare the outcomes of these control and treatment groups in 2011.

Exposure to PAPI helped improve almost all aspects of governance; however, significant evidence of prioritization bias exist. The positive effects only persisted for the dimension of administrative procedures, which was the one area of governance that was prioritized by the central government at the time. Other dimensions only registered short-term effects.

Our study provides an examination of the impact of SPAs in a single-party regime context. In addition, the authors leverage the natural experiment to identify information effects causally. The authors also look past short-term effects to compare outcomes for five years after the treatment occurred.

The COVID-19 pandemic has badly affected the global economy. The use of social capital as a resource to diversify agribusiness to get more customers and improve the agricultural supply chain is a considerable issue to explore. This study aims to develop a comprehensive measurement of social capital and examine its effect on the intention to diversify agribusiness. From a supply chain perspective, it uses theory of planned behavior (TPB) and resource-based view (RBV).

The study uses a mixed-methods approach. In-depth interviews, focus group discussions and surveys are used. Structural equation modeling on a sample of 465 respondents in Vietnam was employed to examine the hypothesized relationships.

An integrative measurement scale of social capital from an agricultural supply chain perspective is suggested. The study also shows significant causal relationships amongst social capital, motives, TPB's determinants and the intention to diversify agribusinesses in light of supply chain perspectives.

The study offers a significant contribution to the existing body of knowledge in the literature on social capital, motives, TPB, RBV and supply chain perspectives. The study was executed in Vietnam, where most farmers are smallholders, family business owners or micro-scale entrepreneurs in agriculture.

The purpose of this paper is to trace the way in which a popular ritual became one of Vietnam’s most important festivals, elevated as a celebration of national heroism and charts its gradual transformation in modern society.

This research focuses on the combination of a fertility rite and narratives of St Gióng based on nationalism or heroism created a special festival reflecting many traditional cultural characteristics of Vietnam and the Việt people and the transformation of St Gióng from a mythological to a national symbol of heroism in anti-invader history was recorded in texts.

The paper casts light on the mythologization and historicization of St Gióng in Vietnam’s particular historical context by decoding the Gióng symbol as a core element of the folktales and myths about St Gióng to understand the formation and development of St Gióng in the cultural history of Vietnam.

The paper is not exploring the Gióng symbol within a larger cultural context of nationalism and ethnosymbolic approach in a comparison of national symbolism and heroism.

The paper includes implications for advised scholars to conduct further exploration of the symbol and myth of not only St Gióng in Vietnam but also Kubera in India and Vaisravana in China to connect Kubera, Vaisravana and St Gióng under the connection of literal myth and heroic symbol.

The paper shows how processes of historicizing myth and mythologizing history are important features of Vietnamese socio-historical research.

The paper shows how a fertility rite became a historical festival and the figure of St Gióng became a symbol of patriotic heroism.