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The purpose of this paper is to study the pricing problem of product transfer price under the channel advantages; determine the structure models of optimal transfer price expectation; and compare the differences in pricing of different pricing dominant parties.

Uncertain factors are introduced into dynamic pricing mathematics models; production and storage models are combined; the method of functional analysis is used to solve transfer pricing question under different advantage conditions; and price matching models in supply chain integration are put forth.

There is a proportional relationship between the optimal transfer price expectation and price fluctuation. The party which has channel advantages will gain relatively more profit, but the maximum revenue can be obtained only in the supply chain integration.

There is no appropriate empirical data to verify the models.

The paper provides pricing reference method to monopoly competitive enterprises on different stages. The matching pricing models based on E‐commerce can deal with the price deviation caused by goal difference and random factors automatically.

The paper considers production and inventory pricing, reflects the influence of the whole pricing factors under different channel advantages, and puts forth dynamic matching pricing models and algorithm under the E‐commerce circumstances.

The purpose of this paper is to study information which plays a role in creating supply chain enterprise value, and establishes a model of supply chain information in value‐increment.

This paper regards the supply chain as a process of input and output. Based on the production function of Cobb‐Douglas, it researches deeply on the value‐increment mechanism of supply chain information transmission and interaction.

The final output of supply chains decides on the input of node enterprises value action.

There is no availability of data to prove the application of the model.

Information is an important means of value by node enterprises of supply chains, and is also a key to improving the core competitive ability of enterprises in the supply chain.

The paper provides quantitative models and methods for dynamic impact analysis of supply chain information flow. The paper clarifies the mechanism of achieving the overall objective of supply chains and suggests that supply chain managers should emphasize and use information sharing and supply coordination mechanisms to improve supply chain performance.