Filipe Quevedo-Silva, Otavio Freire, Dario de Oliveira Lima-Filho, Marcelo Moll Brandão, Giuliana Isabella and Luísa Brito Moreira
The purpose of this paper is to assess the factors affecting intentions to purchase food through the internet. Based on the available literature – more specifically, on Ajzen’s…
Abstract
Purpose
The purpose of this paper is to assess the factors affecting intentions to purchase food through the internet. Based on the available literature – more specifically, on Ajzen’s (1985) theory of planned behaviour and Grunert and Ramus’ model (2004) – this study proposes and tests a model of planned food purchases via the internet.
Design/methodology/approach
A quantitative study was conducted among 403 respondents. Data were analyzed using structural equation modelling.
Findings
The main results demonstrated that attitude and perceived difficulty are the antecedents of purchase intentions. Perceived risk had a negative relationship with attitude. With respect to lifestyle, novelty was positively related to attitude, and freshness was negatively related. In addition, novelty had only an indirect effect on intention, which was mediated by attitude. A wired lifestyle had a positive relationship with attitude, and a negative relationship with perceived difficulty.
Originality/value
This study operationalizes and improves Grunert and Ramus’ (2004) model of intention to buy food over the internet, by developing, testing and presenting a more comprehensive model.
Details
Keywords
Alexandre Duarte and Patrícia Dias
Following Howard Bowen's legacy for responsible business practices, together with the actual growing pressure of societal problems, such as climate change, social inequality…
Abstract
Following Howard Bowen's legacy for responsible business practices, together with the actual growing pressure of societal problems, such as climate change, social inequality, geopolitics instability, etc., business leaders all around the world are being asked, if not demanded, to show and act as action persons who effectively contribute to a better common value creation. This confluence of situations has led to many CEOs feeling pressured to take a stand in sociopolitical themes, many times outside their businesses' areas, which have become known as CEO activism.
This study aimed to explore if and how this international growing trend is manifesting in the Portuguese context, by exploring the perspective of Portuguese CEOs on the topic, the course of action that they are taking, and how they evaluate risks and opportunities.
For these purposes, we implemented a qualitative methodology based on interviews to 24 Portuguese CEOs and used thematic analysis to explore them. Our findings reveal that, although Portuguese CEOs are aware of this trend, they acknowledge both risks and opportunities, and their activism is still incipient. Plus, they strongly believe that CEO activism must be aligned with the values and mission of the organization they represent. Finally, Portuguese CEOs are convinced of activism being genuine, and therefore should be first implemented within the organization, which is where most of them focus their action. Our work provides an original mapping of the CEO activism landscape in Portugal and an insightful discussion of the CEO's perspective on this growing phenomenon.