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Strategic quality management represents a state wherein the organization’s total quality management (TQM) system is tightly interwoven with the strategy formulation process, thereby contributing to a sustainable competitive advantage. Numerous models have been proposed to describe how organizations can fully integrate strategy and TQM. Proposes that organizations undergo evolutionary stages on the way to full integration of strategy and TQM. The conceptual bases of the proposed model consist of organizational life cycles, stages of quality maturity and models describing the evolution of strategic management. Gives examples of corporations in the USA and the Asia‐Pacific region which provide preliminary support for the model’s validity.

Considers how non‐Thais can negotiate successfully withe business and government executives in Thailand. Gives an overview of Thailand’s geography, climate, population, religion and business practice. Discusses important aspects of the social‐cultural environment that have a significant effect on the way Thai’s negotiate. Includes further tips regarding body language, entertainment protocol, how to dress, and favourite negotiating tactics by buyers and sellers. Provides conclusions and directions for further research.